Mountain complex of an entrepreneurial female college student in Taoxi Town, Wuping County

Wang Xiuzhen is an ordinary returning college student in Taoxi Town, Wuping County. In recent years, she has used e-commerce as a platform to promote the original agricultural products of her hometown to the whole country, so that more people can share the gifts of the mountains. In the process of promoting agricultural products, she also reaped the success of her own business.

On June 1, the author met Wang Xiuzhen in Wuping County E-commerce Entrepreneurship Park. She was gentle, just like a female student who just left school (pictured). It is difficult to connect her with entrepreneurs who struggle in the mountains and forests every day. "I chose to go back to my hometown to start a business, and I chose agriculture," she said. "maybe it's because I've taken root in the mountains since I was a child."

Wang Xiuzhen's parents worked at the forestry station in Taoxi Town in the early years. Growing up in this mountain village, she often trudged through the green mountains and rivers with her parents since she was a child. There are red mushrooms, clematis, green tea and other natural treasures in the mountains, as well as a variety of naughty and lively small animals, full of wild interest in the original ecology. Although Wang Xiuzhen left Taoxi when she was a teenager, moved back to the county with her family, and later went to Beijing to attend university, the green mountains and green waters haunted her.

After graduating from university in 2007, Wang Xiuzhen joined an e-commerce company in Beijing to work. The treatment here is good. In theory, Wang Xiuzhen can stay and develop in Beijing. However, the longer she left her hometown, the mountain complex of her childhood became stronger and stronger, and her work in e-commerce also gave her a lot of inspiration: there are so many high-quality original ecological agricultural products in her hometown, but people in the mountains have not known them all the time. Why not sell the high-quality original ecological agricultural products of their hometown to all parts of the country through the Internet?

With such a complex, Wang Xiuzhen gave up her job in Beijing. In the spring of 2013, she returned to her hometown to start her own business. When she first returned to Wuping, she found that there were many merchants who operated the original Hakka specialties at that time, but few of them really fell in love with building as a brand. Old-fashioned packaging, uneven quality and traditional sales channels make it difficult for the original ecological agricultural products to be recognized by more customers. To this end, Wang Xiuzhen is determined to integrate fashion elements with the original ecology, and push Wuping's original ecological agricultural products to the whole country through the forefront platform of e-commerce.

In order to discover more high-quality original agricultural products, Wang Xiuzhen often drives her own car into the mountains. The winding mountain path sometimes allows only one car to pass, and outside the window is a steep cliff, a section of the way, the palms of the steering wheel are full of cold sweat. If you are hungry at noon, you will eat bread in the car, or knock on the door of a farmer in the mountain to buy something to eat.

"at first, I was still a little scared. I was alone with a girl, living in the wilderness, and went to eat at the homes of strange farmers." Wang Xiuzhen said with a smile. But a few days later, this strangeness and fear was quickly melted by the unique enthusiasm and simplicity of the Hakkas. Lunch in the mountains is often simple, but delicious. A bowl of handmade rice noodles is dotted with fresh red mushrooms just picked from the mountains. This has further strengthened Wang Xiuzhen's determination to devote herself to agricultural e-commerce: in the deep mountains of Wuping, there are still many natural and delicious good things, and there should be great prospects for the management of original ecological agricultural products.

However, when some farmers see that Wang Xiuzhen is young and quiet, they are worried that her products will not be promoted. At this time, Wang Xiuzhen will always talk to farmers in local dialect, demonstrate the operation of the e-commerce platform to them with mobile phones, and popularize new agricultural knowledge. Looking at the original ecological agricultural products they collected, replaced with newly designed fashion packaging, and sold throughout the country through e-commerce platforms, one farmer after another chose to establish a long-term cooperative relationship with Wang Xiuzhen, and even some farmers and agricultural production bases in neighboring counties took the initiative to come to the door and seek cooperation. It is understood that so far, dozens of family farms or farmers have established long-term cooperative relations with Wang Xiuzhen.

After several years of efforts, Wang Xiuzhen has begun to start a business on a large scale. She has not only opened up stable sales channels on e-commerce platforms such as Taobao and WeChat shops, but also has the original Ecological Agricultural products experience Hall and 120 mu of agricultural production base. She herself also won the honorary title of Top Ten Youth E-commerce in Wuping County.

Wang Xiuzhen said that she plans to create a mass creative space for young people who want to start a business in agriculture, so that young people who are determined to devote themselves to agriculture can share ideas and stimulate the spark of entrepreneurial ideas. At the same time, regularly train farmers on e-commerce knowledge, so that more farmers come into contact with the outside world, and help more farmers shake off poverty and become rich.