Two years' worth soared by 12 million? She did it.

If you were a girl who walked out of the countryside and finally came to the big city, would you go back?

This girl named Nie Lingli did so. She returned to the countryside from the big city. She was forced to raise pigs, but she inadvertently sold the pigs. From wage earners to farm owners, what happened behind this great change?

△ Nie Lingli and brother Nie Youli

In the face of danger, he was ordered to pay his brother's debts.

Nie Lingli, who finally got into the big city by △, didn't want to go home.

In 2007, Nie Lingli left his hometown to study in Guangzhou and then went to work in Dongguan for five years. The convenience and colorful life of the city made her very happy. At the same time, the idea that she would have a bright future only in the city was deeply rooted in her mind. These days are easy and comfortable, until a phone call breaks the state.

One day in March 2013, Nie Lingli received a call from her mother who begged Nie Lingli to go home. What happened at home, even her parents who wanted her in the city to call her back? After careful questioning, Nie Lingli learned that it was all because his brother Nie Youli's pig family owed a lot of debt.

It never rains but it pours. Take over the pig farm.

After returning to their hometown, the brother and sister decided to divide the work and cooperate. Nie Lingli specializes in sales, while his brother is in charge of breeding.

She used her moments when she was working in Dongguan to sell some fragrant pigs, and the two gradually saw hope. With the increase in the number of days back, Nie Lingli found that she and her brother were full of contradictions, and finally because of one thing, Nie Lingli was completely angered and let her say all her words. As a result, the two went in different directions.

It turned out that in early 2014, my brother wanted to build a 10,000 pig farm, but under the influence of the market, the rate of capital recovery was slow. Less than half of it was built, the capital chain was broken, and even the money to buy food for pigs was gone. Brother and sister had to go outside to pick locust flowers and wild vegetables as feed. In order to make up for the loss, Nie Lingli also sold the house in the county, borrowed money everywhere, but still couldn't get out of the predicament. For the pig farm, I often drive on the highway at one or two o'clock in the morning.

△ Nie Lingli and his brother caused the pig farm to have another economic crisis.

However, it never rains but it pours. At first, in order to build ten thousand pig farms, these sows desperately give birth to dozens of piglets every day, but the enclosure is too small, the heat preservation measures are not in place in winter, and the piglets continue to die in the cold and squeeze.

Birth and death were staged alternately every day, and Nie Lingli saw her parents' tears. Under pressure, she had to talk to her friends. Seeing that the always optimistic and cheerful Nie Lingli seemed to be a different person, her friends were determined to help her tide over the difficulties. Friends rented an almost abandoned chicken coop in Qingquan Town at a very low price. It took Nie Lingli only 15 days to complete the renovation of the cottage and move the commercial pigs here.

Bama Xiang Pig no longer died, the family breathed a sigh of relief, but at this time my brother made a decision. My brother was admitted to the county civil servant and changed another way to realize his dream, while Nie Lingli took over the farm and started the business of Bama Xiang Pig wholeheartedly at home.

Establish a brand by feeding crops

△ Nie Lingli was very angry when he learned about the farming situation of farmers.

After devoting myself to Bama Xiang Pig, the farm gradually improved. In 2014, Nie Lingli kept going out to study, met many friends who worked in agriculture, and set up a cooperative. Some local villagers saw her benefits and joined them one after another.

Unexpectedly, this move almost made her lose her market. Because farmers in the cooperative are used to raising white pigs, they even feed fragrant pigs with concentrate feed, while Nie Lingli's own pigs always insist on feeding grass and other crops, which makes customers feel that Nie Lingli has deceived him. Nie Lingli went to the homes of several farmers and found that they were raising Bama Xiang Pig in the traditional way. She was very disappointed.

According to the original contract, all the farmers' pigs were recycled as soon as they were cruel. Putting the pigs in the villa to raise, Nie Lingli is not worried that they will be fed concentrate feed, because the villa is also using her Bama Xiang pig as a sign, Nie Lingli quickly reached cooperation with 11 villas based on common interests.

Common development of processing and delivery

After solving the problem of fragrant pig farming, Nie Lingli began to study how to expand the market. In 2014, she sold more than 4 million yuan of fragrant pigs, and a year later, sales rose to more than 12 million. How did Nie Lingli do it in such a short time?

It turns out that after December 2013, Nie Lingli opened a snack bar in Xishui County while expanding her stock, which not only promoted Bama Xiang Pig, but also served as a pick-up point for customers. As a result, sales of her Bama Xiang Pig rose at the beginning of 2015, and by the end of the year, she had sold nearly 5000 pigs with sales of more than 12 million.

△ Nie Lingli personally promoted Bama Xiang Pig.

Now Nie Lingli only wants to take care of her Bama Xiang Pig wholeheartedly, and she understands more about her brother. Nie Lingli said that in fact, she is also very grateful to her brother, who was originally just a working girl, but now she has become a boss and her own value has changed.