The Golden Phoenix flew out of the ditch in Dazu, Chongqing.

Many young people yearn for urban life and pursue an exciting way of life. However, ran Menglin, who was born in 1988, is different. he quit his job in a big city and returns to his hometown to develop aquaculture and is willing to work hard and start a business in the gully. He said: everyone has his own stage for struggle, and my stage is right here. "Golden Phoenix" can also fly out of the mountain gully.

Quit his job and return to his hometown to start a "chance encounter" of pheasants

When ran Menglin graduated from e-commerce college in 2008, he was one of the few college students in Xiaba Village, Zhuxi Town. Like many graduates, it takes six years to find a job and work hard in a big city after graduation.

In 2014, ran Menglin returned to his hometown for the Spring Festival and was surprised to find that his hometown had changed so much and there were many employment opportunities. Tired of running around, he decided to stay and start a business in his hometown.

Don't do a job in a big city and start a business in the countryside. This confused ran Menglin's family and neighbors.

"I just don't want to work for the rest of my life. I just want to work in a career I like." Speaking of the reasons for his resignation, ran Menglin explained, "because of his resignation, my father even lost his temper and ignored me for months." He thought that it was not easy for me to stay in the big city after graduating from college, and suddenly I went home to be a farmer, losing face in front of my neighbors. "

But soon, an accidental opportunity prompted ran Menglin's family to change their minds.

"once on the way to the street, I saw someone hawking some pheasants in his hand, and the price was 100 yuan each." Ran Menglin said that pheasants, also called colorful pheasants, are widely distributed in the southwest.

Ran Menglin thought, "my hometown has a superior natural environment, deep ditches and dense forests, so it is suitable for farming, so why not make some efforts in pheasant farming?" By consulting relevant data, he learned that pheasants are different from ordinary chickens in that they are active, eat less and eat more, eat only whole grains and wild vegetable insects, and so on. "what is more unique is that pheasants have more developed lymphocytes and phagocytes than ordinary chickens. They are extremely resistant to disease and rarely get sick, much less need to be injected with antibiotics. Doesn't that cater to the current market? "

"in addition, it is certainly not realistic to go back to my hometown to start a farm. The cost of raising cattle and sheep is too high, and projects with few investments and high returns are what I need most." Ran Menglin analyzed that pheasant is still a scarce breed in the market, and the price and market are guaranteed.

As a result, ran Menglin "bet" the first bucket of gold in his life on the pheasant, which also alleviated his family's opposition to his return to his hometown to start a business.

Take great pains to learn to breed and reasonably calculate profits.

Young people rely on drive to do things.

In order to learn aquaculture skills, ran Menglin ran through many farms in Yongchuan, asking for no reward to work for the farm for free. After returning from school, I stayed in the chicken farm day and night, built a chicken shed, and took a nap in the chicken coop when I was sleepy.

"the hardest thing is that the pheasant seedlings in the early stage are not very good to 'serve', requiring the indoor temperature to be around 38 ℃. You have to take care of the young chickens in the hot chicken house every day, so you know what it means to sweat like rain. " Looking back on his entrepreneurial experience, ran Menglin was filled with emotion, but there was a very gratified smile on his face.

After studying hard for a period of time, he began to introduce and try to breed. There was no venue, so he set up a chicken coop in a gully far from home and began his breeding career, eating and living in the chicken coop. Thanks to ran Menglin's efforts, the survival rate of pheasants has reached about 90%. When he harvested the first wild egg, he stayed up all night.

So far, ran Menglin's pheasant farm has produced more than 600 pheasants at a unit price of 120 yuan each and sold more than 4000 wild eggs.

While making achievements, ran Menglin was not carried away by interests. He calculated that pheasants are generally listed in a batch of pheasants in five months, and the profit of early pheasants can reach 50 RMB60. With the increase of breeding costs, the profit will be reduced to 30 yuan. The maximum cost of raising a domestic chicken is 20 yuan. coupled with the fact that the chicken farm currently covers an area of more than 10 mu, the scale is not large, and many places are idle. If you use these open spaces to raise domestic chickens, you can have an extra income every year. As a result, he also raised hundreds of domestic chickens around the pheasant cage to improve profit margins.

Skillfully borrow "Dongfeng" to become a brand

Sales began in November last year, so far there is such a good sales results, not ran Menglin mouth will say, but he borrowed a "east wind" to ride the wind and waves.

Like many entrepreneurs, ran Menglin encountered an embarrassing scene when he was hawking wild eggs everywhere with joy. In order to open the market, he adopted the mode of "reducing the price and protecting sales". The price of each wild egg is about 1 yuan, which is the same as that of ordinary eggs. because each wild egg is not as big as half an ordinary egg, many customers buy ordinary eggs after seeing a rare one. Ran Meng Linye eggs are almost uninterested.

Ran Menglin did not lose heart, he began to try to sell wild eggs through the Internet. This trick really worked. Wild eggs are loved by city people because of their unique nutritional values, such as fresh and tender, fragrant, high-protein, low-fat, low-cholesterol and so on. Customers from different places have come to buy wild eggs. Wild eggs, which no one asks for, become in short supply.

In addition, Xiaba Village is less than 5 kilometers away from Wanling Ancient Town in Rongchang. Ran Menglin also advertised his pheasant farm in this national 4a scenic spot. Taking advantage of the tourism development and construction of the ancient town, many tourists came to visit. Ran Menglin's pheasant and wild egg sales are also smooth. The selling price of each wild egg soared to 3mur4 yuan, thus getting a ride.

"We also have many scenic spots in Dazu. Baoding and Longshui Lake have tens of millions of tourists every year." Ran Menglin said that he pays attention to the entire Dazu tourism market, and the next step is to use the major festivals to open sales outlets in the Baoding Scenic area and Longshui Lake Scenic area, not only to earn popularity, but more importantly, to boost his own brand. "only with brands can we have competitiveness, and only with competitiveness can we have stronger vitality."

Ran Menglin said: what he has achieved now is only a stepping stone to start a business, and his breeding dream continues, but also to stimulate the breeding enthusiasm of the people around him, and to get rich together with everyone.