The post-90s "Peanut Prince" gave up graduate school and returned to his hometown with an annual output value of more than 30 million.

The annual output value of starting a business exceeds 30 million "/ >

The workers are drying peanuts.

The annual output value of starting a business exceeds 30 million "/ >

Jiang Zhuyun is in the peanut field

In the final of the first Yibin Entrepreneurship Competition held in May 2016, the entrepreneurial project "Little Peanut Big Dream" from Yibin County was repeatedly applauded by the judges and investors, and finally won the championship of the Entrepreneurship Competition.

The project manager's name is Jiang Zhuyun, a typical post-90s guy. In 2014, he gave up the opportunity to enroll as a graduate student at Qingdao University, returned to his hometown to succeed his father's business, and started his own business. At present, his company's annual output value has exceeded 30 million yuan, and has set up a special peanut planting society. "people call me the rich second generation, but in fact, I am a typical second-generation entrepreneur." The 24-year-old said firmly that he would build a deeply processed peanut industry chain in the future.

The graduate student has changed his career to be a "peanut expert".

At 3: 00 p.m. on the 4th, the outdoor temperature has exceeded 35 ℃. However, in a peanut field in the mass village of Guanyin Town, Yibin County, Jiang Zhuyun is checking whether the plastic film in the peanut field is in place and the condition of peanut blossoms.

Jiang Zhuyun, who majored in mechanical engineering at university, was admitted as a graduate student in 2014 and received an offer from a large machinery factory in Chongqing. "at that time, my father's career reached a bottleneck, and he wanted me to come back to take over and grow the company." When his father's business development was difficult, he gave up the opportunity to enroll as a graduate student and work in a factory, and returned to his hometown to start a business.

When he first returned to his hometown, everyone said that Jiang Zhuyun was a "rich second generation", but Jiang Zhuyun knew in his heart that the company had been extensive production since its establishment in 2008 and was still in debt, and he had to keep the company alive. After Jiang Zhuyun returned to his hometown, he began to take root in the building of the peanut industry chain. After more than a year of efforts, the Yinhuang Peanut Food Co., Ltd., which he took over, not only won the title of "key leading Enterprise of Agricultural industrialization in Yibin City", but also through many negotiations, the company has become one of the raw material suppliers of New Hope Dairy. Local farmers enthusiastically call him the "Peanut Prince".

"when he first came back, he didn't know anything, including agricultural damage residues, peanut seed screening and peanut purchase price." Liu Zhimiao, an employee of Yibin County Yinhuang Peanut Food Co., Ltd., said that now he is a "expert" who really understands peanuts in the cooperative.

"newborn calf" Peanut won the championship.

For Jiang Zhuyun, who has just graduated from university, the biggest obstacle to starting a business is experience and experience. In early 2016, when he heard that Yibin would hold the first Entrepreneurship Competition, he had his own idea and began to plan during the Spring Festival.

"as peanuts are very common and are available all over the country, it is difficult to apply for a start-up project, and it is even more difficult to make a lottery." Jiang Zhuyun said with a smile, because there is no way out, we can only move forward bravely. With the support of relevant local departments, Jiang Zhuyun took the "Little Peanut Big Dream" project through declaration, preliminaries, and finals, and finally stood out from the 73 projects in the city and won the championship.

"I didn't think much about it at that time. I just wanted to learn and accumulate experience. In order to let the judges and the audience better understand the nutritional value and benefits of peanuts, we made a small video to participate in the roadshow. Unexpectedly, the field experts are very optimistic about the peanut industry chain project and believe that it has a great market prospect. " Jiang Zhuyun recalled that such achievements gave them a lot of confidence.

Although Jiang Zhuyun is the relay father's company, he does not follow the original model. "at present, in addition to the traditional multi-flavor peanut production and sales, peanut planting base has been developed and peanut protein has been developed at the same time." Jiang Zhuyun said that plans are under way to build low-temperature oil pressing and peanut protein products processing plants.

At present, the multi-flavor peanuts of Yibin Yinhuang Peanut Food Co., Ltd. have entered the supermarkets and specialty stores in Yunnan, Guizhou, Sichuan, Chongqing and Shanghai, and applied for outer packaging and product patents.

It is reported that he will also take the project to participate in the Sichuan Entrepreneurship Competition in July.

To solve the problem of 80 people returning to their hometown to take care of the left-behind children

The reporter noticed in the production workshop of Yibin County Yinhuang Peanut Food Co., Ltd. that many workers who are screening and drying peanuts are from the local area, and there are many children playing in the rest place. when they saw Jiang Zhuyun, they called "Brother Jiang."

"these workers are all returning migrant workers. We not only solve their work problems, but also solve the problem of children's enrollment and transportation after many migrant workers return home to the company because there are primary schools and kindergartens opposite the company." Jiang Zhuyun said that the former left-behind children now regard the company as their other home because their parents work in the company. "during the holidays, Jiang Zhuyun sends something to the children of his employees, and the children like to spend time with him, but he is just too busy." Sister Liu, who works in the factory, said.

It is reported that Yibin Yinhuang Peanut Food Co., Ltd. has developed to an enterprise with annual peanut sales of 6000 tons and sales income of about 30 million yuan, solving the employment problem of more than 80 local workers during the peak season, and 40 people are usually at work.

In addition, in order to improve farmers' enthusiasm for planting, Jiang Zhuyun not only provided high-quality peanut seeds and peanut soil testing formula fertilizer free of charge, but also reached a strategic cooperative relationship with the Economic Research Institute of Sichuan Academy of Agricultural Sciences. In the process of peanut planting, the peanut planting experts of the institute will provide face-to-face technical guidance to local farmers. At the same time, cooperatives sign bottom-guarantee recovery contracts with farmers who participate in planting at a price slightly higher than the market, which effectively ensures the economic benefits of farmers.

Under the leadership of his organization, the Mengyuan planting Professional Cooperative in Yibin County, which was established in February this year, has grown to 1699 households and completed peanut cultivation on more than 3000 mu of land, which is expected to help each local farmer increase their income by more than 2000 yuan a year.