Father and son returned home to start a business and jointly build blueberry plantations

Start a business and jointly build a blueberry plantation "/ >

The "purple spirit" in the mountain valley becomes "the fruit of getting rich".

Recently, under the leadership of the relevant responsible person of the party committee and government of Dashi Town, the reporter walked into the blueberry plantation of Wang Chunsen, a post-90s college student in Lianshan Village, Dashi Town, and saw rows of knee-high blueberry trees, clusters of purple and black blueberries fresh and full, and dozens of tourists in the park talking and laughing, while communicating and picking fresh blueberries. On one side of the orchard, Wang Chunsen, his father Wang Zhiyong and the villagers of Lianshan Village were busy packing fresh fruit. Now is the time for blueberries to ripen and go on sale in large quantities. In today's popular e-commerce, these expensive blueberries are sold all over the country through e-commerce platforms.

One is a father who has been to Japan and worked in the United Arab Emirates, and the other is a son who graduated from the physics department of Xiangtan University and studied in the United States for a short time. In 2014, father and son, who share the same entrepreneurial dream, returned home and planted blueberries. Father and son each have their own talents, one responsible for planting technology and the other building an e-commerce platform, turning the "purple elves" in this valley into "getting rich."

It would be better to come back and know the land again.

The road from Dashi Town to Lianshan Village is winding, and the 20-minute drive is full of verdant mountains and forests.

Wang Chunsen, a post-90s college graduate, was born in Lianshan Village and was admitted to an enviable key university after graduating from high school. After graduating from college in 2014, Wang Chunsen chose to work in Chengdu to seek a wider world. However, it is not easy to splash one's own spray in a big city full of talents. Wang Chunsen, who has failed to find a job and has been shut out, feels the gap between dream and reality.

While Wang Chunsen was holding back in Chengdu, his father Wang Zhiyong in his hometown was in high spirits and wanted to create a new world. Unlike ordinary farmers, Wang Zhiyong has a shrewd and capable face. In 1999, Wang Zhiyong went to Japan to study and worked in agriculture.

"if a melon seedling grows askew, it will be torn off and replanted." Wang Zhiyong was deeply impressed by Japan's modern agriculture, which pays attention to quality and safety and fine management. Also in this study, he learned advanced planting techniques. Since then, Wang Zhiyong has been to many countries, engaged in agriculture-related work. The experience of traveling north and south has enabled Wang Zhiyong to accumulate wealth and learn knowledge.

In early 2013, Wang Zhiyong, who had worked abroad for many years, returned to his hometown. With the blocked traffic and barren land, people are attracted to the city, leaving only the old and the weak. Seeing the pain in his eyes and heart, Wang Zhiyong made up his mind to go back to his hometown to start a business and get to know this land again.

Father and son partnered with the former wasteland to form an orchard

From the moment he had the idea of starting a business, Wang Zhiyong decided to "pull" his son back from Chengdu. When he told Wang Chunsen the idea, he thought his son would refuse, but the father and son hit it off.

When he was in college, Wang Chunsen learned something about e-commerce. With the popularity of "Internet +" platform nowadays, it is no longer a dream to rely on e-commerce to make agricultural products go further. While working in Chengdu, Wang Chunsen worked as a salesman. "it was this experience that made me more confident in starting my own business," he said. "

Just do it. In 2014, father and son returned to their hometown of Lianshan Village and transferred nearly 30 mu of land to grow blueberries.

As the "king of fruit", blueberry sales have been rising in recent years, and the planting range has been expanding. Before deciding to plant, the two visited the blueberry orchard in the surrounding area. Driven by a successful demonstration, a good market response has strengthened their confidence in planting. After months of hard work, blueberry saplings are swaying in a graceful posture on the land with weeds and weeds in the past.

Over here, Wang Zhiyong is busy in the mountains. Over there, Wang Chunsen is busy building a blueberry sales platform. "the saplings we planted will bear fruit for three years. Before that, we will build an e-commerce platform and sell other agricultural products to gather popularity. When blueberries come on the market, we will not be worried about the market." In 2015, Wang Chunsen's sales platform on Taobao was officially launched. At the same time, the promotion activities inside and outside the station are also being carried out in an orderly manner. Online sales of mountain blueberries go all over the country

2016 is a year of harvest. This year, the blueberry orchard of the Wang family has achieved its first fruit. Relying on Wang Chunsen's online store, the unlisted blueberries were booked 100 jin early by netizens from all over the country. Wang Zhiyong was delighted by this situation. "it used to be face-to-face to do business, but now I didn't expect to do business directly online."

There is more than one thing to be happy about. The Dashi Town Post Office, which smelled the blueberry business opportunity, came to the door to seek cooperation. On May 20, 100 jin of fresh blueberries were sent to all parts of the country by postal vehicles. "the daily shipment is about 80 jin, and there are orders in Beijing and Shanghai. It is estimated that this year's income will reach more than 100000 yuan. " Wang Chunsen said that because it is the first fruit, the output of blueberries this year is not high, estimated to be only 2600 jin. After entering the high-yield period next year, the blueberry output will be tens of thousands of jin.

The reporter saw that in order to ensure the quality of blueberries, all packing and transportation were carried out in the shed next to the orchard to maximize the freshness of the fruit. Before the Wang family built the blueberry garden, Lianshan Village successively introduced a number of aquaculture owners, but they were unable to retain the owners due to inconvenient transportation. Blueberry garden not only solves the problem of land abandonment, but also attracts a lot of surplus labor. Zhou Surong, 60, is one of them. By working in the blueberry garden, Zhou Surong got a salary of 50 yuan per day, which made her very satisfied when she never went out to work.

Blueberry sales have a certain periodicity, after which how the e-commerce platform will operate, Wang Chunsen has already figured out the answer. "our platform not only sells blueberries, but also many local products. The villagers' agricultural products can be sold through our e-commerce platform. Our ultimate goal is to develop rural tourism after the foundation is done, so that the villagers can get rich together. "

The rumbling excavator was working hard when it left Lianshan village. In the near future, this road through the blueberry garden will become a "way to get rich" for villagers and promote the development of the local economy.