Qingdao, Shandong: Cherry is red on the Internet

For Sun Guohui, a big cherry grower who lives in the bee community in Xiazhuang Street, Chengyang District, Qingdao, the cherry picking season he has just passed has been both comfortable and surprising.

"I used to go to the orchard to pick cherries before dawn every morning, and when I was free, I set up a stall by the side of the road and waited for tourists to buy it. Although I made money, it was very hard. This year is different. My son got an Internet and sold it very well. " Sun Guohui said frankly that although he doesn't know what "Internet +" is, this classy-sounding thing has really benefited him.

"I started trying online sales last year, selling cherries on Wechat moments and Weibo, but I wasn't very familiar with them at the time. I sold a total of only 300jin in two weeks. It has become more mature this year. At most, it can sell more than 500 jin a day. Thanks to the Internet, friends from all over the country can taste the cherries in the valley. " Sun Guohui's son, Sun Zheng, sat by the computer and said happily.

Sun Zheng, who just graduated from college last year, grew up with his parents to take care of the cherry orchard, and now he has become a well-known local "cherry WeChat businessman." Sun Zheng told reporters that he embarked on the road of WeChat business to benefit from the promotion of pastoral e-commerce in Xiazhuang Street.

It is understood that in the process of developing modern agriculture, Xiazhuang Street has constantly explored new models, combined traditional agricultural planting, festival picking, and fruit and vegetable sales with "Internet +," and established the Xiazhuang pastoral e-commerce platform. Consumers can not only buy famous and high-quality fruits on the platform, but also grasp the dynamic information released by each park in real time. At the same time, the park QR code, clients and other mobile terminal software, agricultural science and technology information 110 service system, professional logistics and other supporting projects are also being promoted year by year. More and more IT talents and marketing planners have joined the modern agricultural team, and like agricultural science and technology talents and fruit growers, they have become the main force.

In April last year, Sun Zheng found Xiazhuang pastoral e-commerce and came up with the idea of selling cherries online, and the staff here supported his idea. After more than a month of exchange and study, with the help of Xiazhuang pastoral e-commerce experts, Sun Zheng's "Internet +" model has taken shape. He has done a great job selling big cherries through cooperation with group buying or travel websites, Wechat moments and other Internet ways.

During the Cherry Mountain meeting this year, through the Internet, Sun Zheng sold more than 2600 jin of cherries, plus his father Sun Guohui sold more than 3100 jin. This made Lao Sun extremely happy, a figure that he dared not even think of before.

"if you want to expand and strengthen Internet agriculture, fighting alone is not as good as teamwork. Before the Cherry Mountain meeting, we organized free training for young people in the community to learn some common knowledge, techniques and handling of some difficult problems in Internet sales. It should be said that the results are still very great. Especially 'post-80s' and 'post-90s', they all study very well. " Wang Baoquan, the person in charge of pastoral e-commerce in Xiazhuang, told reporters. Their efforts have also paid off. "A few days ago, an average of 500 big cherries were distributed every day from Monday to Friday, and this year's cherry sales can reach more than 1000 million yuan." Wang Baoquan said.

The popularity of WeChat business has made many local farmers think about it. Sun Qungong, a local farmer, told reporters, "in the past, we only knew how to pick cherries and sell them by the side of the road, or let everyone pick them." I didn't expect that a mobile phone or a computer could generate so much energy. It seems that I will have to sell cherries online in the future.