"Dr. Niu" raising cattle and selling fresh milk in Chenzhou became popular in the countryside.

Original title: "Dr. Niu" resigned to become a new farmer.

Dr. Zeng's "Cow Love" (video screenshot)

Comprehensive report on agriculture, rural areas and farmers express: in early June this year, with the opening of the third fresh milk chain store in Chenzhou, Hunan Province, Dr. Zeng Bo initially realized his new farm plan, from the ranch to the tip of his tongue. citizens can drink locally produced and freshly made fresh milk as soon as 3 hours.

In 2006, Zeng Bo was admitted to the Institute of Subtropical Agro-Ecology, Chinese Academy of Sciences, and majored in ruminant nutrition. After graduating from the doctorate, instead of following the path of scientific research, he joined the animal nutrition department of a well-known multinational company, where he was responsible for the market and technical services in the Central and South region. In several years of work, he has visited more than 400 pastures in the south-central region and found that the development of characteristic pastures is promising in this area. At the end of 2012, Zeng Bo, with an annual salary of more than 300000 yuan, made an unexpected decision to start his own business.

"I majored in 'cattle major' and engaged in 'cattle work' after graduation. Now I want to go to the countryside to carry out 'cattle entrepreneurship' to transform knowledge into productivity and create higher value." Zeng Bo got through the job of his wife, who is also a student farmer, and targeted the location of the ranch at his wife's hometown, Daxiawei Village, Liangtian Town, Suxian District, Hunan Province. Daxiawei Village is only half an hour away from Chenzhou. It has a beautiful natural environment and is suitable for animal husbandry. In 2013, he raised 1 million yuan to set up Bozhi Animal Husbandry Co., Ltd., which initially raised beef cattle.

However, the plan can not keep up with the change. With the fluctuation of the beef cattle market, the product is single, the market homogenization competition is serious, the profit space is shrinking, and there are difficulties in operation a year later. Later, after market research, Zeng Bo found that Chenzhou was still a blue sea in dairy farming, and people in Lingnan rarely drank locally produced and authentic fresh milk. He began to change his mind and turned his business to the fresh milk market.

After two years of exploration, in December 2015, Zeng Bo decisively applied for registration of "Milag Love" fresh milk trademark, and opened three chain stores in Chenzhou in 2016.

"in the next three to five years, about 40 fresh milk community service stations will be set up in the urban area of Chenzhou City, and chain operation will be carried out in various counties. Next, a comprehensive ecological agricultural base with a collection of 1000 dairy cows will be built, including standardized breeding base, forage planting base, agricultural tourism experience, and popular science education." Zeng Bo is full of confidence, he will firmly follow the road of the integration of cultivation and cultivation, the integration and development of the primary, secondary and tertiary industries, and establish the most characteristic and largest pastoral ranch in Lingnan region. (Li Gui, reporter Zhang Zhenzhong)