Making noodles to earn millions a year? See how they do it.

Shaanxi is an area with noodles as the staple food. there are no less than 100 kinds of noodles alone, and noodle restaurants on the streets can be found everywhere. The threshold of this industry is very low, but the competition is extremely fierce. It takes a bit of skill to gain a foothold in this industry. Zhao Qiuxia, 60, feels that in order to find a way out of hundreds of noodle shops, she must have her own brand and characteristics. She thought of creating a signature product that people can remember at a glance.

3.8 meters a noodle sells thousands of bowls a day.

Zhao Qiuxia's signature noodle is 3.8 meters long and only one noodle is put in a bowl. Why does she have to make it 3.8 meters long? 3.8m has three meanings, the first is a successful development on March 8th, the second is to represent Sanqin eight hundred miles of Hirakawa, and the third is to represent 38 million people from Shaanxi. Zhao Qiuxia put these meanings in the face and got a good winner. With a bowl of noodles priced at 28 yuan and two bowls of soup, more than 1,000 sets of noodles can be sold in one day.

In Xi'an, Zhao Qiuxia is very famous for her noodles, and her noodle shop is also a popular one. Zhao Qiuxia, 60, has been working harder and harder since she started making noodles in her 40s and constantly introducing new tricks. She said that she is the first side of the world, to set an example in the industry, to be the first in the catering industry.

Relying on the noodle shop, Zhao Qiuxia, who came out from the countryside, is now the owner of four noodle shops in Xi'an. She is full of confidence. How did she do it?

It is crucial for the professor's husband to resign to accompany the sale of three kinds of noodles.

Zhao Qiuxia came to Xi'an from the countryside and was often looked down upon by urbanites. Yan Zinong, Zhao Qiuxia's husband, was a professor at a university in Xi'an. Seeing his wife worried about opening a noodle shop and suffered a lot of grievances, he decided to quit his job and sell noodles with his wife.

Zhao Qiuxia was very moved and felt more pressure when her husband, who was a university professor, resigned. A month later, Zhao Qiuxia figured out a way to make her noodle shop business booming.

Zhao Qiuxia's hometown is in Baoji City, Shaanxi Province. Xifu is very famous for its noodles, such as chopped tendons, Qishan minced noodles, Mujia bun, stewed bread and other pasta foods. Zhao Qiuxia feels that the noodles in her hometown are delicious and that there are three kinds of ingredients that are very important.

First, flour, which uses Guanzhong winter wheat, which is recognized locally as of good quality. Zhao Qiuxia only needs the second flour ground by the wheat, not the first flour. Even if the supplier raised the price of flour by about 10%, Zhao Qiuxia readily agreed.

The second is spicy chili, how to make traditional flavor chili, this question also baffled Zhao Qiuxia at first. After searching, she found a factory that used stone mill to crush chili peppers. It was of high quality, bright red in color, thin in skin and thick in meat. After sorting, baking and other processes, and then crushed with a mill for about half an hour, she could best grind out the aroma of chili and retain the taste of spicy chili in Zhao Qiuxia's memory.

Finally, with the vinegar brewed from grain, Zhao Qiuxia's noodles are delicious and the business is booming. However, due to the fierce competition in the noodle shop market in Xi'an, Zhao Qiuxia is under great pressure and often suffers from insomnia.

Open noodle secret book making biangbiang noodle industry standard

Zhao Qiuxia noodle shop is doing brisk business and there is a steady stream of diners. One day in March 2015, two "bigwigs" came to the door. These two are Guan Yangli, director of the Standardization Department of Xi'an quality and Technical Supervision Bureau, and Gao Weiping, president of Xi'an Hotel and Catering Industry Association. The two people came to Zhao Qiuxia's store not just to eat noodles, originally, they hope that Zhao Qiuxia's enterprise can undertake the task of making Xi'an noodle standards.

But this proposal also made it difficult for Zhao Qiuxia. For Zhao Qiuxia, the standard of making noodles is not difficult. The difficulty is that if you choose to undertake this task, it means that the method of making noodles that the noodle shop has studied painstakingly for more than a decade will be made public, including the choice of ingredients, seasoning, production technology and so on.

After entangling for a long time, Zhao Qiuxia, who has the generous spirit of the Shaanxi people, finally decided to take over this task. The taste of noodles is recognized by the society, which is the effect Zhao Qiuxia wants. With this entrepreneurial generosity, the standard has been produced and will be released around June 2016.

On her birthday, Zhao Qiuxia made a wish that she would open her noodle shop all over the country.