After 80's, he abandoned his high salary and went back to his hometown to start a business and sell fruit on the Internet.

"Red Fuji Apple 2.48 yuan, Hebei Yali 2.08 yuan, Australian Hongti 15.8 yuan. Shijiazhuang urban area full 19.9 yuan free distribution, national 24-hour express delivery …... " Search the official Wechat account of "Liannong Orchard" with mobile phone, and the online mall is filled with a dazzling array of fruits.

The owner of the online shop is Meng Xiandui, a native of Ximazhuang Village, Mucun Township, Shenzhou City. He served as a soldier and worked, and later worked in the technical management of concrete production in Beijing, with an annual salary of more than 100,000 yuan at one time.

In the eyes of people in their hometown, now this post-80s generation is a bit "unprofessional": they quit their jobs with an annual salary of more than NT $100,000 and return to their hometown to contract orchards and sell fruits. But Meng Xiandui has his own ideas. he hopes to seize the new opportunity of "Internet + agriculture" by developing organic ecological agriculture, so that the villagers can lead a good life.

Ximazhuang Village is the origin of Shenzhou peach. Since childhood, Meng Xiandui has had a different enthusiasm for fruit cultivation. In recent years, due to the backward local fruit planting mode and single sales channel, the price is low and it is difficult to sell fruit. After Meng Xiandui saw that the state proposed a new agricultural development model of "Internet + agriculture," he found that there were many opportunities for gold mining in rural areas, so he decided to go back to his hometown to start a business.

In June 2014, despite the opposition of his family, Meng Xiandui quit his job in Beijing and returned to his hometown to set up a company. He invested 60,000 yuan in advance to set up an online platform, "United Agricultural Orchard". It has laid the foundation for the realization of fruit "24 hours from branch to tongue" one-stop operation.

Quality and brand are the key to selling fruit online. Meng Xiandui contracted 10 mu of orchards in the village, hired fruit tree experts to formulate planting standards for orchards, unified the application of chemical fertilizers and pesticides, and used more organic fertilizers and biological agents. great efforts will be made to develop the cultivation of green organic fruits.

"in terms of fruit planting management, we will gradually establish a factory-style planting management model, which will statistically number the land area, fruit tree species, tree age, and output, and store them in the network data platform." For "Internet + fruit", Meng Xiandui has his own plan, "We will devote ourselves to building O2F platform, which is simply an one-stop fruit sales and distribution service platform from orchard to family. Through this platform, consumers can not only buy fruit, but also participate in the interaction of the orchard and experience the fun of planting.

Meng Xiandui is also considering building a large network platform. In this way, consumers can not only buy agricultural products, but also grow happy seeds-- simulate the cultivation of agricultural products on the network platform and experience the fun of farming. "for example, if I am a consumer and want to eat apples, I can buy a numbered apple tree on the platform and manage the planting through the online platform. When it comes to the harvest season, according to the planting situation on the platform and the actual output, you can choose to buy, send to relatives and friends or store and keep regular distribution. " He believes that this model can not only increase orchard income, but also effectively increase consumer awareness of the fruit.

Last year, Meng Xiandui set up a fruit direct sales store in the downtown area of Shijiazhuang and upgraded his online mall of "United Agriculture Orchard". With the increasing number of online orders, he has sold his fruit all over the country, and his excellent quality has made his online store more and more popular. Meng Xiandui said: although his career has just started, with the good policies of the party and the government and the support of the broad masses of consumers, I believe that the "joint agricultural orchard" will certainly become better and better.