The story of "starting a business" of college student village officials selling wedding houses and planting "mushroom mothers"

Northeast Network June 20 (Reporter Chen Xianchun Wang Mingfei) University student village officials start a business to sell wedding houses and plant "mushroom Niang". A college student with a lot of ideas, dare to work hard, do not be discouraged after failure, sum up experience and start all over again. With clever mind and wisdom, he led the villagers to the road of prosperity.

Liu Yichen is the assistant secretary of Jianguo Village, Jianguo Town, Dongfeng District, Jiamusi City, and the chairman of Jiamusi Dongji Shangpin Farmers' Professional Cooperative. In 2008, after graduating from Jiamusi University majoring in Chinese language and literature, he worked as a Chinese teacher in Songjiang Middle School in Dongfeng District. In 2010, the college student village official was assigned to Jianguo Village as an assistant secretary.

Liu Yichen is in charge of the party building in the village. he spent two years sorting out the party affairs materials in the village and formed the first party building materials in the village. It is his usual style to do things seriously.

In September 2012, Liu Yichen attended the meeting of university student village officials and had a lot of feelings. This meeting was praised by his own image as "ideological entrepreneurship"-solid service for the rural areas, but also for their own entrepreneurial road.

Jianguo Village is the main rice producing area, with little land and many poor households. Liu Yichen thinks most about how to lead the villagers to become rich.

You can't just have ideas, but you have to put them into practice. At this time, there are 26 greenhouses in the village. Liu Yichen thought of using these greenhouses to grow cantaloupe, go on the market in advance and sell them at a good price. Liu Yichen discussed with the villagers that when the villagers came out of the greenhouse, he gave the money and distributed the money evenly. As a result, he lost more than 100,000 yuan a year, and he lost all the money he was going to get married.

You can't pay for it once and pour it! Thinking of this, Liu Yichen sold his wedding house, looking for a new project and planting Huang Mushroom Niang. Because of the failure of planting melons last time, no villagers are willing to cooperate this time. At this time, there was a villager's niece in the village who wanted to take an examination of high school. Liu Yichen discussed with the villager that he would give him make-up lessons free of charge and let the villagers teach him how to plant mushroom mother.

Liu Yichen believes that the process of starting a business is the process of trial and error. In order to learn from the last lesson, Liu Yichen felt that he lacked agricultural knowledge, so he specially went to Harbin to learn agricultural knowledge and study brand issues. After coming back, Liu Yichen set up Jiamusi Dongji Shangpin fruit and vegetable villager professional cooperative to do brand marketing and develop leisure agriculture.

Liu Yichen's idea is that the community supports the agricultural strategy, placing orders to farmers, docking with communities, docking with enterprises and institutions, and docking with hospitals and banks. Grow 15 greenhouse mushroom Niang, fine packaging, sold in high-end communities in Beijing. After working hard, I made a net profit of more than 200,000 yuan this time.

In May 2014, the Communist Youth League Provincial Committee organized college student village officials to study in Harbin Science and Technology Park. This study has strengthened Liu Yichen's determination to build a leisure agricultural base. In November of that year, the Communist Youth League Central Committee and the Ministry of Agriculture had a youth agricultural science popularization project to be launched in Heilongjiang. Liu Yichen seized the opportunity to declare in the name of the cooperative. In April 2015, the provincial youth base was settled in Jianguo Village.

Create experiential agriculture, let students go into the countryside, the campus supports the agricultural model, and the customer group has been changed from community residents to students. In 2015, more than 5000 people came to Jianguo Village to visit agriculture, and the village's income increased by more than 200,000 yuan alone.

During the interview, Nangang Village, Jiamusi forward District, organized villagers to come to Jianguo Village to study, ready to copy the popular science base, and signed a contract with primary schools in the area. Liu Yichen said that in the future, great efforts will be made to develop the shared joining model of popular science bases, charging a franchise fee of 30,000 yuan.

Liu Yichen said, "my entrepreneurial story is growing in the process of trial and error." Today, Liu Yichen has been named "post-80s entrepreneurial mentor" by the Heilongjiang Youth League Provincial Committee.