Focus on what? The land is handed over to the supply and marketing co-operative, and the house is also handed over to the supply and marketing cooperative?

Editor of this issue | Tan Scarlett

In recent years, with the continuous progress of urbanization and industrialization, the rural population is pouring into the cities. according to the analysis of the process of urbanization in China, it is estimated that more than 12 million rural people will be transferred to urban areas every year. According to the current per capita land use of 153square meters of rural residents in China, 183600 square meters of rural homestead may be idle every year.

183600 square meters, how can so many houses be idle? Don't worry, the supply and marketing co-operative will help you manage the beautiful countryside and the steady stream of income. How does it do it?

Chi Shang supply and Marketing Cooperative Trustees Rural idle Housing to expand Rural Tourism Service in Boshan District, Zibo City, Shandong Province

Business card Zibo Ziheyuan Rural Tourism Professional Cooperative of Shandong Province

Jointly founded by Chi Shang supply and Marketing Cooperative and Chibu Village in Boshan District

Since the establishment of the cooperative, we have actively explored the trusteeship lease of idle houses in rural areas, expanded rural tourism services such as Nongjiale, and solidly promoted the cooperation and co-construction of supply and marketing cooperatives with village-level organizations. better achieve a win-win situation among farmers, village collectives and supply and marketing cooperatives.

Achievement

At present, the cooperative has leased more than 1000 square meters of collective facilities in the village, renovated 10 idle houses under trusteeship, built 12 standard guest rooms, received nearly 2000 tourists, realized a business volume of 600000 yuan, and increased the collective income of the village by more than 70, 000 yuan. to help farmers increase their income by more than 120000 yuan, which has been fully affirmed by the local party committee and government and welcomed by farmers.

Geographical advantage

Chishang Town, Boshan District, which is located in the source of Zihe River in the south of Boshan Mountain, belongs to Lushan National Forest Park and is an important water source protection area in Zibo City. With a profound natural and cultural foundation, the development of rural tourism is in line with the town industrial development plan. Chi Bu Village is located in the most eastern part of Chishang Town, where the Zihe River flows and is surrounded by mountains on three sides. "small bridge and flowing water's family" is naturally natural, known as Mengli Mountain Village, and the natural conditions for the development of rural tourism are very superior, but because of its relatively partial geographical location and poor agricultural production conditions, it is a poor village at the provincial level. With the gradual relocation of the rural population to the urban areas, more than 50 houses in the village are idle, with an idle rate of 40%. The homes and schools managed collectively by the village are also in disrepair and idle for a long time, but these resources provide good basic conditions for the development of Nongjiale rural tourism.

Work basis of supply and marketing cooperatives

In recent years, Pool supply and Marketing Cooperatives in Boshan District have made great efforts to develop professional cooperatives, and the number of professional cooperatives controlled by the town has grown to 20, with annual sales reaching more than 80 million yuan. For example, the Boshan Chibu Edible Mushroom Professional Cooperative is jointly run with Chibu Village, with 108 members and a registered capital of 3.2 million yuan, mainly to carry out technical promotion of edible fungi and processing of bag materials of Lentinus edodes. All the products are exported to South Korea, with an annual export value of 16 million yuan, driving 500 farmers. More than 80 jobs are provided, and the annual labor income of local farmers in the cooperative reaches 1.44 million yuan, which is deeply welcomed by the local people. Supply and marketing cooperatives have established good cooperative relations with the two village committees and villagers, and have a good mass base.

Tourist source market

In January 2014, the pool supply and marketing cooperative in Boshan District and Chibu Village Committee established Ziheyuan Rural Tourism Professional Cooperative, the first rural tourism professional cooperative in the city's supply and marketing cooperative system. The registered capital of cooperatives is 3 million yuan, of which supply and marketing cooperatives contribute 1.6 million yuan and join 13 members, which has become one of the main forces in the development of local rural tourism. it is very attractive to tourists from the central city of Zibo and even Jinan, Dongying, Binzhou and other surrounding cities, with obvious advantages in tourist sources and great market potential.

How do they manage to host idle resources?

Develop various forms of managed services

First, the lease of village collective facilities. Cooperatives will pool village collective idle homes for the elderly, schools and other housing facilities in the form of rental trust, the construction and transformation of 12 sets of standard rooms, 24 beds, to provide accommodation and catering services for tourists.

The second is to absorb farmers to bring housing into the community. Absorb farmers to take houses to join cooperatives, become cooperative members, use their own housing courtyards and facilities to undertake the task of reception services, obtain labor income and enjoy cooperative income dividends.

Third, the trusteeship of idle housing. Actively coordinated by the two village committees, the cooperative and the homeowner sign a trusteeship agreement to implement direct trusteeship services for the idle housing of the members, and give a fixed return according to the trusteeship area and time limit.

Fourth, sign the lease agreement. The idle houses of non-member farmers are leased by cooperatives, transformed uniformly, and leased fees are paid to be used as rural tourism farm music projects.

Unified implementation of standardization transformation

First, unified planning and layout, inviting professionals to unify the design of room standards.

The second is to unify the image logo, uniformly formulate the "Zihe Source" image logo, and place it in a prominent position at the tourist reception desk of the cooperative.

Third, unified publicity and marketing, with the help of district and town tourism publicity resources, give full play to the network advantages of supply and marketing cooperatives, carry out overall publicity and marketing of cooperatives in all kinds of media, and expand their popularity.

Fourth, unify reception supplies and reception standards, uniformly distribute reception supplies printed with the logo of "Zihe Source", and provide a unified standard of service.

Fifth, unified management training, skills training for members to improve the service level of members.

Develop rural tourism services

One is to choose a professional team to develop eco-tourism. Cooperatives cooperate with Zibo Yitu Tourism Planning Company and other professional tourism development institutions, together with professional colleges, radio and television stations, and outdoor tourism clubs to develop rural tourism products. Making full use of the eco-tourism advantages located in Lushan National Forest Park, the cooperative rural tourism farm music project is brought into the Lushan tour route, which improves the influence and popularity of the cooperative brand.

The second is to carry out sports and fitness services and farm music activities. Make full use of the good natural conditions of Chibu Village to carry out mountaineering, rapid descent, hiking, rafting and other projects to increase the fun of tourism. At the same time, the cooperative launched rich and colorful farm music experience projects, such as pancakes, grinding tofu and digging wild vegetables, to meet the tourism needs of tourists to do farm work, eat farm meals and enjoy farm music.

The third is to carry out experience education services. Make use of the cooperative shiitake mushroom base, integrate 200 mu of surrounding special fruit and vegetable picking gardens such as strawberry, kiwi and chestnut, launch outdoor activities such as fruit and vegetable picking, night viewing of the Milky way and lifting crabs, and carry out short-term room rental business for the elderly consumer groups. provide rich parent-child education and leisure health services.