Black chicken becomes "Phoenix", 598 yuan per chicken, farmers' cooperatives get rich together.

Tong Weixin started from scratch, and no one knows the taste of poverty better than him. He taught himself and went back to his hometown to lead his villagers to become rich together. Nowadays, his chicken can only sell for 598 yuan, which sounds like a fantasy, but Tong Weixin, who was born in 1988, has done it.

The children of the poor are in charge at an early age

Tong Weixin, who was born in Guoziyuan Township, Jinzhai County, Anhui Province, grew up with the help of the villagers. The difficult life experience of his childhood made him determined early on to change his life through efforts. Junior middle school

After graduation, in order to subsidize his family, he did not choose to continue his studies, but went to work in the city. In a Japanese enterprise in Suzhou, Tong Weixin worked in a down-to-earth manner for seven years. In order to be competent for the job, he never stops learning.

Step. After his busy work, he completed a correspondence course in business administration at Suzhou University of Science and Technology. In 2012, he passed the National Adult College entrance examination and was admitted to Anhui Agricultural University. In seven years, Tong Weixin has been a zero-based production line worker.

Grow into the technical backbone of the company step by step, from a teenager without academic qualifications to a department head.

Through continuous learning and struggle, Tong Weixin has not only improved his life, but also broadened his mind and horizons. After a long period of careful planning and investigation, he finally decided to give up a stable job and a good income and return to his hometown to start a new business.

Lead the villagers to become rich

"if I am rich alone, I am not rich. I grew up on a hundred-family meal. My folks are still living a hard life. I hope I can make them rich." In 2010, Tong Weixin officially resigned from the company and devoted himself wholeheartedly to the development of new ecological agriculture.

According to the geographical and ecological environment of his hometown, as well as his own research on the consumer market of agricultural products, Tong Weixin chose to breed Jinzhai Black Chicken, an original ecological and high-quality characteristic poultry facing the high-end consumer market, and established Jinzhai County.

Jinlin ecological chicken raising professional cooperative. However, it is not easy to develop a new type of ecological agriculture in mountainous villages where both technology and capital are backward. In order to find out the living habits of Jinzhai Black Chicken, he flipped through a large number of books and materials

Once he encountered a problem, he hastened to consult an Nong University expert. In order to better observe the living habits of the black chicken, Tong Weixin specially built a shack to eat and live with the black chicken on the mountain. On a rainy night with a roaring storm, there is only one

The flashlight accompanied him to inspect the chicken coop, and it was still a flashlight to accompany him to inspect the chicken coop in the snowy night with the north wind. After numerous failures, Tong Weixin finally achieved phased success and explored a unique set of black chicken ecology.

Farming technology.

Jinzhai black chicken is popular in many places such as Shanghai, Jiangsu and Zhejiang because of its unique taste and rich nutrition. Seeing the success of black chicken farming, the villagers either joined the cooperative or received chicken seedlings from the cooperative for free rearing. According to statistics, through the demonstration effect of the cooperative, more than 200 farmers around participated in the ecological black chicken breeding, and the per capita annual income increased by 1500 yuan.

Use e-commerce to go further

In 2012, Anhui Agricultural Trade Fair opened in Shanghai, and characteristic agricultural products became the focus. At the exhibition, Tong Weixin's "Shanquan Black Chicken" sold out for the first time, with a chicken selling for 598 yuan. On the second day of the agricultural fair, he

I received an order of 80,000 yuan. After returning from Shanghai, Tong Weixin found that agricultural products from his hometown were very popular in big cities, but little was known about these local products, and the word "e-commerce" suddenly appeared in him.

In his mind. In 2013, he joined some college students to set up three farmers'e-commerce companies, becoming the first person in Jinzhai County to get involved in agricultural e-commerce.

From 2012 to 2014, Tong Weixin continued to increase investment and successively set up Shanghai Yerun Baifu Anhui Agricultural products Direct supply and Marketing Center and Jinzhai County three Farmers' Electronic Commerce Co., Ltd., and set up "three farmers".

E-commerce platform. At the same time, the cooperatives have been upgraded and transformed, various large-scale breeding equipment have been purchased, special incubation and breeding plants have been built, and a demonstration base for large-scale ecological breeding of Jinzhai black chickens has been created. Most

Finally form a "production base + offline direct sales center + online e-commerce" new agricultural product sales model. In recent years, Tong Weixin has achieved sales of 10 million yuan through this business model, allowing consumers in Jiangsu, Zhejiang, Shanghai and other places to open

Began to gradually in-depth understanding and selection of Jinzhai and even the province's agricultural products, increasing the popularity of Anhui agricultural products. Tong Weixin told reporters: "recognize the direction of progress, stride meteor walk, no matter how many ups and downs ahead, go bravely

Go straight ahead. "

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