Zhang Jianlong: the "Aquatic King" who drives the villagers to get Rich together

Zhang Jianlong is an ordinary crab farmer on the bank of Yangcheng Lake in Suzhou. Engaged in the aquaculture industry for more than 20 years, he has constantly explored and boldly practiced. With his business acumen of operation and good management, he has developed from a small-scale aquaculture farmer to a group company integrating aquaculture, processing, R & D and marketing. He even took the lead in establishing the aquatic products professional cooperative in Jintang City of Changshu City, leading more farmers to jointly cultivate fish, shrimp and crabs and embark on the road to prosperity.

Stress honesty and keep it in mind for more than 20 years

In Shajiabang Town, Changshu, there are more than 200 aquatic brokers, large and small. As one of them, Zhang Jianlong believes that we should not only be able to endure hardships, have keen market insight, but also have the concept of honest management.

In the fish business, unlike other aquatic products, transportation should not be neglected. The word "live and fresh" is very important. After each appointment with the farmers, Zhang Jianlong must arrive at the fishing site on time to inspect the goods and discuss the price on the spot according to the specifications and varieties. Although there is no written agreement, once the price is fixed, the contract will never be broken. In the process of starting a business, Zhang Jianlong has always been honest and trustworthy, hard-working and hard-working. His words are true to his word, honest and trustworthy has won everyone's trust and support, when encountered difficulties, colleagues are willing to give financial support, friends are also willing to take the initiative to lend a helping hand.

As the business grows bigger and bigger, June to August is the busiest time for Zhang Jianlong and his wife, and farmers have to book fishing time with them at least 20 to 30 days in advance, otherwise they will not be able to make a turn at all. In those days, Zhang Jianlong confirmed the specific time of fishing with farmers before 5 o'clock every morning, then tracked the goods and pricing, and hoarded the netted fish on his own boat, waiting for customers to pick it up. On the busiest day, Zhang Jianlong and his wife had to run at least four or five places and didn't send away the last cart to pull goods until around 2: 00 in the morning.

Join together to drive crab farmers to get rich together.

Zhang Jianlong always believes that small play can not gain a foothold in the fierce market competition, so he established Jintang Aquatic products Co., Ltd. in 2000 and applied to register the trademark of "Jintang". After the establishment of the company, he started to manage all kinds of aquatic products, and the business is better than before. With the sudden success of the brand of "Jintang City", the increasingly prominent brand effect has attracted some smart aquatic brokers in Shajiabang Town to set up limited companies one after another to regard the brand as a "magic weapon" to win in the fierce market competition.

In 2002, Zhang Jianlong established a 1600 mu pollution-free hairy crab breeding base in Yangcheng Lake. In the same year, it was approved by the State Administration of entry-exit Inspection and Quarantine and took the lead in obtaining the exit animal breeding license. Since the beginning of this year, he has successively exported Yangcheng Lake hairy crabs to Singapore and Japan. Shajiabang Yangcheng Lake hairy crabs, which have been precipitated for many years, again shake the power of hairy crabs, cross the ocean, and climb onto the table of foreign friends. "

In Zhang Jianlong's view, if we want to make the enterprise stronger and bigger, we must first make the products fine and fine. The company has made great efforts to strengthen the prenatal training of aquaculture, prenatal service, postpartum tracking, vigorously promote pollution-free standardized breeding model, and create a "green card". This new ecological breeding method, which does not give fish "medicine", opened up his way of thinking.

Attach importance to credibility and firmly say "no" in the face of temptation

After years of aquatic product management, Zhang Jianlong has found a way to do business. Whenever the market is saturated and fish prices fall sharply, he temporarily hoards the acquired fish in the fish pond and sells them when the price goes up. This is the "reverse thinking" in the business world, through which one in and one out can often sell at a good price.

On one occasion, a non-local aquatic products broker saw that Zhang Jianlong's business was very prosperous, so he made a special trip to talk to him. The other side proposed to export crabs in the name of Zhang Jianlong Company, while the supply of crabs was organized by the other side, with a rebate of 50,000 yuan for every ton sold. Dozens of tons a year, that's millions. The other party's proposal was sternly rejected by Zhang Jianlong. In his opinion, a gentleman loves money and takes it wisely, and he will never do such an illegitimate thing.

Hairy crabs bought from other places, due to different producing areas, the quality is certainly not as good as Yangcheng Lake hairy crabs, the price is much worse than Yangcheng Lake hairy crabs. Someone said to Zhang Jianlong, "your hairy crabs sell very well. As long as you take some cheap crabs from other regions and hit your brand, you can make more money." Zhang Jianlong said: "do not think that customers are laymen, there are plenty of customers, I can not practice fraud to deceive customers, otherwise, my credibility will be lost."

Today, Zhang Jianlong's company has become a local leading enterprise, and the three products of shrimp, herring and crab have been listed as famous brand products and pollution-free products in Suzhou. Zhang Jianlong also won honors such as "100 outstanding figures in agriculture and forestry in Jiangsu Province" and "model worker in Suzhou". In the face of honor, Zhang Jianlong said that he will continue to work hard to drive more people from their hometown to develop and become rich and build their hometown.