Henan girls grow pomegranates in Sichuan to make villagers rich and want to build a brand to look like Chu Orange.

"the pomegranate tastes good and the seeds are hard to throw up!" Most people who have eaten pomegranate have such personal experience that if there is a kind of pomegranate without spitting seeds, it must be the answer that all pomegranate lovers look forward to most.

In fact, as early as 1986, when Tunisia established diplomatic relations with China, it gave away six of the country's soft-seed pomegranate saplings, which were then planted in Heyin pomegranate base in Gaocun Township, Yingyang City, Henan Province. After decades of cultivation, these soft-seed pomegranates from Tunisia have become well-known local pomegranate varieties.

The pomegranate tree planted by Liu Juan, a girl from Henan, is such a kind. In 2009, due to a rare natural disaster in her hometown of Henan, Liu Juan had to go south with her family to choose a more suitable planting site.

However, the contracted orchard is suspected of being a pyramid scheme.

Huili County, Liangshan Yi Autonomous Prefecture, Sichuan Province has become their first choice. Huili County is located in the southernmost tip of Liangshan Yi Autonomous Prefecture in Sichuan Province. The local cultivation of pomegranate has a long history and was listed as a tribute as early as the Tang Dynasty.

When she first arrived in Huili County, Liu Juan could not understand the local dialect and relied on guessing. She could only ask her friends for help to inquire about orchards that were willing to be contracted. "as soon as the locals heard that people from Henan had come to contract the orchard, they suspected that we had come to engage in pyramid selling." Liu Juan was very helpless because she and her family wanted to bring the best soft-seed pomegranate varieties from their hometown to Huili, so they needed to graft the existing adult pomegranate trees there. Local growers worry about what to do if the grafting fails and the fruit trees die. They are not only distrustful of the grafting technology, but also worried about whether Liu Juan, a native of Henan, will run away.

In the process of promoting soft-seed pomegranate, in addition to the disapproval of the locals, they are suspected to be liars: "how can people in Henan be liars?" There are both good and bad people everywhere, so why should all the people of Henan bear this fact? " Liu Juan is secretly determined to reverse the image of Henan people in the country through her own efforts. I heard that Li Meiyun, head of Hexin Village in Xinfa Township, has planted 5000 pomegranate trees and has been losing money because of poor management. When Liu Juan heard the news, she immediately signed a 10-year contract with Li Meiyun.

Grafted soft seed pomegranate has an annual income of millions of villagers.

After the successful grafting of soft seed pomegranate in the local experiment, many locals do not understand that people in Henan come so far to graft and sell it so much, which is almost 10 times the price of the local pomegranate.

Kang Derong, the nephew of Li Meiyun, the head of Hexin village, saw that the grafted soft seed pomegranate earned a good profit at that time, so he offered to help for a few days without pay. At the end, Liu Juan gave him some branches. Kang Derong developed a little every year, and now there are more than 3000 trees. In 2015, the lowest price of local seed pomegranate was 50 cents per jin. Kang Derong sold 8 yuan per jin when the sales channel was not so smooth, and the annual income exceeded 500000 yuan.

Kang Derong said he was grateful to Liu Juan for bringing the soft seed pomegranate to Huili. In 2016, Kang Derong predicted that his income would reach more than 1 million yuan. Dozens of local growers like Kang Derong have been grafted and reached a certain scale.

So far, the orchard contracted by Liu Juan has reached 1300 mu, and the output is expected to reach 1.3 million jin in 2016. At the same time, Liu Juan also hopes to use the power of local government departments to organize orderly grafting of villagers, so that more local farmers can also benefit from it. She also hopes that soft seed pomegranate can go out of China and have a place in the international market.

Named "Youth Red" soft seed pomegranate to look at Qi Chu Orange

The pomegranate is of good quality, but Liu Juan began to discover new problems.

As early as August 2013, Liu Juan's father pulled back more than 10,000 jin of soft seed pomegranate to be sold back to his hometown in Henan, more than 10 yuan per jin, but he also encountered an embarrassing thing. Huili soft seed pomegranate hit the local soft seed pomegranate market in Henan, and the local industry and commerce department began to crack down on counterfeits. said he pretended to be Heyin soft seed pomegranate.

But after that, as Huili soft seed pomegranate was recognized by the market, Henan local government found Liu Juan and wanted to create Heyin soft seed pomegranate producing area and jointly promote the brand.

Liu Juan began to think about the importance of brands to the industry. "I might have thought of making a few million dollars and quit. Now I can't. There are more people following the trend, and the quality is uneven. All three yuan per jin have been sold, which has seriously disturbed the soft seed pomegranate industry. " Liu Juan said she wants to build a brand for her soft-seed pomegranate, which is as popular with users as Chu Orange.

For the soft seed pomegranate, Liu Juan paid the best youth. She wanted to give the pomegranate a beautiful name. "just call it the Youth Red soft seed Pomegranate, which means that I have not wasted my youth, a different kind of youth, a different kind of red, just like those pomegranate blossoms." the red all over the country is very beautiful. "