The income of three-dimensional cultivation model is 90,000 yuan per hectare to grow rice, raise fish and raise ducks.

During an interview in Jiamusi, Heilongjiang, the reporter found that the planting form changed from "single planting" to "three-dimensional cultivation", the sales consciousness changed from "growing well" to "selling well", and the sales concept changed from "selling grain" to "selling ecology". Under the guidance of the government and the use of the Internet, enterprises have formed the idea of "embracing groups" and set up brand awareness.

In the northeast Sanjiang Plain at the height of summer, the green fields are endless. The reporter recently found in Jiamusi City, a major agricultural city in Heilongjiang Province, that the change in the form from "single planting" to "three-dimensional cultivation", from "growing well" to "selling well", and from "selling grain" to "selling ecology" is quietly entering the local agricultural production and construction, and deriving a new pulse.

As soon as the planting changed, the rice field became a "zoo".

Walking into the organic rice fields of the Wuliangchun Ecological Agriculture Professional Cooperative in Huachuan County, Jiamusi City, it is like coming to a small zoo-frogs singing in the fields, ducklings swimming in the fields, and raising fish, crabs and clams in the water.

According to reports, this is a "fish, duck, crab and rice co-breeding" three-dimensional cultivation model. The activities of ducks and fish in the fields and eating weeds and pests can not only promote the growth of rice, but also serve as fertilizers, thus producing green organic high-end rice without chemical fertilizers or pesticides.

"We usually keep 15000 to 20, 000 fish fry per hectare. The fry can weed in the early stage, and the small fish provide feed for the ducks in the later stage. In autumn, there will be 1500 to 2000 fish left per hectare, big carp can grow to half a jin, and ducks can grow to two and a half jin. " Fu Yanfei, director of the cooperative, said that these ducks and fish are green food and can sell for a lot of money. Compared with single rice planting, three-dimensional cultivation has more investment, but the rate of return is also high.

Fu Yanfei said with a smile on his face that although the cost of one hectare of "three-dimensional rice cultivation" is 2-3 times that of ordinary rice cultivation, the market price of one jin of organic rice is about 18 yuan, and the total income of one hectare of land is 80,000-90,000 yuan. "excluding production costs, the net profit per hectare can reach 40,000 yuan, which is twice that of ordinary cultivation, not including the profits from selling fish, crabs and clams."

In order to reduce pollution, Jiamusi City proposed to build a "hundred-mile green ecological high-quality rice corridor" to reduce the application of chemical agents and build ecological agriculture.

Today, Jiamusi City has established 102 high-standard farmland bases to improve the planting level by optimizing planting methods. Li Yingwen, deputy director of the Jiamusi Municipal Committee of Agriculture, said that the purpose of deep ploughing grain is to increase the proportion of green, ecological, and organic products, and to increase the effective supply of high-quality agricultural products and farmers' income.

Consumer experience is paramount, and ecology can also be a selling point.

From the low-cost, high-yield, rice into the grain depot a few years ago, to the high input, high output, and rice sold to the north, Shanghai and Guangzhou, the heads of agricultural cooperatives in some cities and counties of Jiamusi said that because they sold well on the Internet, they were forced to grow well. "moving products to the Internet is just one more way of selling, and more of it broadens the thinking of production and marketing."

In Fengshun Agricultural Development Co., Ltd., located in Tongjiang City, Jiamusi City, we can know the information of the whole industry chain of raw materials from planting to harvest and from production to marketing by grabbing every bag of rice and every barrel of soybean oil on the assembly line. Sui Shaojun, deputy general manager of the company, said that the product information was embedded in the platform set up by the government, prompting production to be "stricter."

The information platform in Sui Shaojun's mouth is the "green food quality, safety and traceability management platform" funded by the Tongjiang Municipal Committee of Agriculture. This platform generates a QR code from the production data of the city's 1.5 million mu national green food standardization base and provides it to grain processing enterprises. When consumers buy it back home, it is clear at a glance.

The "experience first" model, which comes from the Internet thinking, restores the sense of participation and experience of the end consumers. The air, soil, water, temperature and light in the agricultural production chain have all become the selling points of green organic agricultural products.

Centering on the development of precision agriculture, the Heilongjiang Provincial Committee of Agriculture issued green organic food planting standards and production technical regulations, and set up a "province-wide public service platform for traceability of agricultural products quality and safety", which has provided traceability services for more than 600 enterprises and cooperatives. More than half of the green organic food enterprises and their products in the province have entered the provincial platform or third-party traceability platform.

The government uses the Internet to guide grain to sell well.

Located in the vast and fertile hinterland of Sanjiang Plain, there were once as many as 400 rice production enterprises in Jiamusi, sometimes with several brands. Every family says that their products are good, but they do not form a market scale, piecemeal, and good products do not sell at a good price.

Li Yingwen said that in order to broaden sales channels and increase influence, Jiamusi began to build a unified rice brand-"Jiamusi Rice" in 2014, integrating rice cultivation, acquisition, processing, warehousing, logistics and other resources in its cities and counties. Focus on online and offline "Jiamusi rice" all-channel marketing.

Jiamusi Times Agricultural Development Co., Ltd., which is responsible for unified promotion and operation, undertakes the whole chain work of commodity identification, packaging, online store opening and offline direct operation. Jiamusi Rice, which integrates the resources of more than 50 rice production and processing enterprises, has become a brand of its online stores and direct shopkeepers, and has been recognized as a "geographical indication of agricultural products". The products are sold in bulk to Beijing, Liaoning and other places.

"it is the impact of Internet thinking that allows enterprises to form a 'group' idea and set up brand awareness." Han Libang, general manager of Jiamusi Times Agricultural Development Co., Ltd., said that now the public image of local rice has been established, and the rice production enterprises have also tasted the benefits from it.

At present, the certified area of green organic food in Heilongjiang Province has reached 73 million mu, accounting for about 1x4 of the total area of the country. Looking forward to the vigorous growth of rice fields, Wen Jinggang, chairman of Xinfeng Agricultural Machinery Modern Cooperative in Huachuan County, Jiamusi City, is looking forward to this year's good harvest, and is also looking forward to more professionals who know both production and marketing to join us and sell their products better.

(original title: Rice field "zoo" green "biosphere"-- experience of developing ecological agriculture with Internet thinking in Jiamusi, Heilongjiang)