Yuzhou District, Yulin City, Guangxi: the "Agricultural E-commerce Dream" of the post-80s boys

In recent years, with the rapid development of Internet technology, agricultural e-commerce makes agricultural products sold far away through the Internet, which not only broadens the market of agricultural products, but also maximizes benefits through the mode of deep processing of agricultural products.

Yu Zheng, a young man born in the 1980s, set up his "agricultural e-commerce dream" in his house and walked into Yu Zheng's studio. A simple agricultural product distribution "assembly line" came into view. It is now the peak season for selling lychees. Workers are skillfully busy with fresh lychees from pruning, weighing and packing fresh lychees in this simple "assembly line". According to Yu Zheng, this is the first time he has set foot in agricultural e-commerce. Since June 1, he has started to purchase high-quality litchi products, accept online orders, and start product distribution at the same time. Because he has no experience, he is also groping and doing it at the same time, but he did not expect a gratifying harvest. The average daily distribution of fresh lychees is about 100 cases, with a maximum of more than 120 cases. How is this done? Yu Zhengdao gives the reason. Litchi is well known for its sweet and delicious taste, and it is even more common for people to eat 300 litchi a day and grow up to be from Lingnan. " The good reputation, but because the litchi has "one day color change, three days taste change." Because of its arrogant nature, the transportation of litchi has become the biggest problem restricting the distant sale of litchi. Yu Zheng started from the two directions of fresh-keeping and transportation of litchi, "fresh-keeping" was kept by adding an appropriate amount of ice bags and carefully sealed in foam boxes, and "transport" was signed with the express delivery company, requiring the express delivery company to promise that it must be "24 hours in the province and 48 hours in other provinces". It can not only ensure that litchi is delivered to customers on time, but also ensure that litchi is "unchanged in color and taste". If the product quality is good, there will be more orders on the natural line.

After a month of efforts, Yu Zheng tasted the "sweetness" of agricultural e-commerce. Yu Zheng said that the next step is to change from single agricultural products to diversified products, enrich the variety of products, promote local characteristic agricultural products such as passion fruit, longan, and benevolent sweet potatoes, and strive to strengthen the management of micro-stores and Taobao stores, while developing mobile APP programs and expanding multiple channels to enrich his "agricultural e-commerce dream."

Simple "assembly line" operation