LV Liang's post-80s mother made efforts to sell red dates in his hometown to the whole country on the Internet.

Linxian County, Lvliang City, Shanxi Province is located on the west side of Luliang Mountain on the Loess Plateau of western Shanxi Province in the middle reaches of the Yellow River, with a total area of 2979 square kilometers and a total population of 600000. The Qikou tourist area integrates the scenery of the Yellow River, folk customs, architecture of the Ming and Qing dynasties, and loess geological features, and is known as a "pearl" in the Shanxi-Shaanxi canyon. Linxian County is not only beautiful scenery, but also the country's largest jujube production base, the county has a jujube forest area of 630000 mu, with an annual output value of 120 million jin.

In recent years, under the influence of the rapid development of planting technology, the yield of red jujube has been significantly improved and has successfully become the first county of red jujube in China. What worries farmers is that although the output of red dates has gone up, the fluctuating red jujube market always makes it impossible for farmers who have worked hard for a year to get a stable income, and farmers who rely on mountains and water and draught farmers can only passively wait for sales all the year round. However, with the rapid popularity of the Internet and smartphones in China, young people in the county have come up with the idea of selling their jujubes on the Internet, but because most farmers are new to Internet sales skills, there are very few successful cases where large-scale sales can be carried out on the Internet.

Among this new generation of farmers who dare to try new things, there is a post-80s mother named Zhao Qiaohong. After only half a year of groping, she has successfully sold 40,000 to 50,000 jin of red dates to Guangdong, Guangxi, Jiangxi, Fujian, Zhejiang, Heilongjiang, Liaoning and other provinces and cities. What on earth has she done in this short period of six months?

The beauty in the photo is Zhao Qiaohong, a native of Linxian County. Like most post-80s generation, Zhao Qiaohong also had a life in a big city, but after many years of clothing business in Xi'an, she decided to return home to start a family. Life soon became dull after marriage, and she, who was not willing to live a mundane life, came up with the idea of starting a business at home. Coincidentally, tens of thousands of jin of red dates harvested at home at the end of 2015 suffered a slow sale. in the face of this dilemma, Zhao Qiaohong thought of using the Internet to solve the jujube that could not be sold in her home.

After discussing the initial business plan with her family, Zhao Qiaohong began to try a large number of platforms that can be tried at present to release sales information of red dates, including Alibaba, Taobao, Wechat and other e-commerce platforms that can be familiar with. However, everything is always difficult at the beginning. After a period of trying, although there have been some achievements in online sales, this is for the tens of thousands of jin of jujube inventory in her home. Such a small number of transactions is only a drop in the bucket.

However, Zhao Qiaohong is not discouraged, she continues to actively look for opportunities online, those she does not know and have not tried, can broaden the online platform of her jujube sales. In December 2015, during an online search for red jujube prices, she found an e-commerce platform for agricultural products called Yimu Tian. She quickly downloaded app and, as usual, posted information about her jujube on app. This time she upgraded the photos of her jujube, and clearer photos can improve the quality of the product display.

People say that perseverance will always yield results, and hard work is worth the effort of those who put their hearts to it. After the release of this information, people gradually began to call her to inquire about red dates, and then the number of transactions also increased significantly. During this period of time, what is different from individual small purchases in the past is that these purchasers ship goods in bulk, and they have changed from contact express delivery to contact logistics. And many buyers after confirming the quality of Zhao Qiaohong family jujube, followed by increased procurement frequency and quantity. Zhao Qiaohong understands that this is the business brought to her by a mu of land on the new platform, and she has been more enthusiastic about using the platform since then. After several months of efforts, she successfully sold her jujube successfully, and under her good reputation, many buyers began to conduct online transactions with her without seeing each other. In her words, online guarantee transactions are not only convenient but also more secure, but also enhance their own brand effect, and she has also become an online celebrity of jujube sales on the local and one-mu platform.

Talking about the current experience in the use of various network platforms, Zhao Qiaohong said that the one-mu platform is more professional than other platforms, and there are more accurate and honest purchasers on the platform, which makes her entrepreneurial road more calm and confident, and she can really sell her jujube to the whole country without leaving home. However, although her business is getting better and better, Zhao Qiaohong dare not be careless all the time. She deeply understands that when selling on the Internet, honesty is more important than gold. So no matter how big your business develops in the future, you should adhere to the principle of good faith, so that you can build your brand into a real gold supplier. In addition, she also hopes that through her own efforts and the development of the platform, tens of thousands of Zhao Qiaohong can appear in her hometown, so that farmers in her hometown can get rid of the predicament of poor harvest, so as to make their hometown more beautiful and better.