A successful interpretation of New Farmers by giving up more than 10,000 monthly salary and returning to their hometown to start a Business

In 2015, Li Xuhui, who had been drifting in a big city and engaged in electronic technology for many years, decided to return to his hometown to start a business, from a big city to a small village, as well as a career almost from scratch, and so on. This series of contrasts made him feel both strange and familiar. In his hometown, as a traditional agricultural county, he began to make up his mind to change the local planting structure, from agricultural material sales to later growers + online sales. Although it was difficult to start a business, persistence also brought gains. In only half a year in 2016, he increased the monthly transaction volume from 1000 yuan to 200000 yuan. What secret is there behind his success?

Li Xuhui, who lives in Dongzhangji Village, Guying Township, Lankao County, Kaifeng City, Henan Province, is an out-and-out rural child who, like others, chose to stay and develop in big cities after graduating from university. Shanghai, Weihai, Kunshan and other big cities have traces of his hard work. However, after getting married, in his thirties, although he lived a decent white-collar life in a big city, this kind of life could not give him a sense of belonging, and gradually he began to sprout the idea of returning home to start a business. With a quick mind, he discovered the development space of the Internet, and he began to investigate the market. The first thing that came to mind was the most famous Taobao in the Internet. However, after investigation, he found that the industrial product Taobao industry in Jiangsu, Zhejiang and Shanghai has developed, and it is difficult to have any room for development only by relying on his own strength.

Disappointed, he found a huge contrast between agriculture in Shandong and agriculture in his hometown. Why can't the land where staple grains are grown in his hometown be changed to higher value-added vegetables and fruits as in Shandong? If you can succeed if you take the initiative to change the planting structure in your hometown, can you not only succeed in your own career, but also lead the elders in your hometown to improve their lives together?

With his own ideas, he did as soon as he could. Although he didn't have a thorough understanding of agricultural cultivation and markets, he began to start with the agricultural material market with the most extensive business, after more than a year of experience. He began to establish a professional cooperative for planting ten thousand mu of land in Lankao County, and transferred and contracted nearly 100 mu of land to change to grow potatoes, onions and other vegetable products. Compared with the previous separate planting structure, the sales profit of vegetable cultivation has formed a huge gap with the previous staple grain, and many farmers have begun to join his cooperative. However, a new problem came quickly. Although the output has gone up now, the marketing of agricultural products has become a problem. Thinking of his previous research experience on the Internet in Jiangsu, Zhejiang and Shanghai, he began to publish information on the supply of his own and local agricultural products on the Internet. Although he has no previous experience in operating an electronic platform, he, who has worked in electronic technology, quickly found the knack of publishing information to various mainstream e-commerce platforms in a very short time, but contrary to his wishes, the effect of the release is not as ideal as he imagined, and it is very difficult for agricultural products in his hometown to attract the attention of buyers on the comprehensive platform with a wide variety of products.

Although the effect of online sales is not good, but in his spare time, he still insists on finding a new platform online to try. In the process of chatting with fellow friends, the other party mentioned a trading platform for agricultural products called one mu of farmland, and praised that it was on this platform that his family's agricultural products were sold recently. Li Xuhui quickly took out his phone to download and install app, and posted the sales information previously posted on other platforms to the platform.

After that, sporadic phone calls from buyers began to increase, and the turnover of agricultural products in cooperatives also began to rise. he knew that this was the use of an one-acre platform, and then good results allowed him to increase investment time: higher frequency, updates and more product releases, coupled with more cost-effective prices, and so on. Little by little, his shop views were getting better and better, and his phone began to ring constantly. The number of agricultural products in the cooperative has become more and more. Although many of the products purchased by telephone cannot be satisfied by themselves, Li Xuhui patiently tells the other party all the information he knows; there are also many phone calls just to keep abreast of the market with him. Li Xuhui still adheres to the principle of making friends before doing business, and has been patiently serving all the phone calls he has made in the past.

From March 2016 to the end of June 2016, Li Xuhui's shop views on the one-acre platform has reached 15000 times, and the number of active phone calls has also exceeded 400. he also raised the monthly transaction volume of his cooperative from 1000 yuan to 200000, a full 20-fold change, and all the bitterness and tiredness made him feel worth it at this moment. And behind this series of figures is the continuous innovative efforts of a new farmer; it is a symbol of the transformation of an old farmer into a new farmer.

Although 200000 is not a large number for many people, it is not uncommon for people to be worth tens of millions in traditional agricultural trade. However, this growth is the latest change in the upstream growers of agricultural products, and how many 200000 of the income of traditional agricultural growers before? Therefore, this achievement has always inspired Li Xuhui, who is more confident in the operation of his cooperative. Li Xuhui said that through his own efforts, he wants to enable the villagers in his hometown who rely on agricultural products to shake off poverty and become rich like themselves, so that the post-80s and 90s migrant workers can see that they can still achieve something even if they do not work in big cities. In today's era of rapid development, Li Xuhui is not an isolated case. In the future, tens of thousands of new farmers will lead China's agricultural innovation to a new vitality, so that growers can really achieve a bumper harvest.