Li Weifeng raises deer to find a new way to get rich in Pingyu County, Henan Province.

Zhang Zhao Village, Donghedian Town, Pingyu County, which is located at the junction of Henan and Anhui, is an unknown remote village. As the village has been included in the accurate poverty alleviation and poverty alleviation plan by the county party committee and the county government, the Wanlu Deer Company and its boss Li Weifeng, located opposite the village party committee, began to break into people's horizons.

Li Weifeng, 33, graduated from Vocational College. In 2006, with the help of his uncle, Li Weifeng began to learn to do building materials business, which became more and more popular and profitable. In 2010, by chance, Li Weifeng learned about a health product called "Deer embryo Ointment" from the Internet, so he became very interested in deer, a strange animal. Through searching and studying relevant knowledge on the Internet, he learned that deer are full of treasures and can be raised in his hometown!

In 2013, with the help of the village branch secretary, Li Weifeng partnered with a friend to buy the idle cattle farm opposite the village committee, carried out a preliminary transformation, and applied for the National key Wildlife Protection Animal domestication and breeding license. During this period, he also specially studied in a deer farm in Beijing for three months. At the end of that year, Li Weifeng spent 200000 yuan to introduce one male deer, 15 female deer and 4 deer from Beijing. It is regrettable that due to long-distance transportation and bumps for more than 20 hours, coupled with the cold and cold weather at that time, five of these 20 deer "settled" in their hometown in a short period of two months. The partner of Li Weifeng also announced his withdrawal due to lack of funds.

Difficulties do not defeat heroes. Thanks to Li Weifeng's efforts, the female deer successfully gave birth to 11 young deer in 2014, and the first crop of velvet antler that produced the deer "contribution" was bought by locals who went out for business and returned home during the Spring Festival. This allowed Li Weifeng to dig up the "first bucket of gold."

In 2015, Li Weifeng invested more than 400,000 yuan to build a new feed workshop and warehouse, installed a complete set of new feed production equipment, launched a new silage processing technology, and planted sweet elephant grass and barley grass that sika deer like to eat. and officially registered the establishment of Pingyu County Wanlu Deer Industry Company. In the same year, the female deer successfully gave birth to 8 young deer, all of which survived and grew well. Moreover, 11 fawns bred since last year have begun to produce antler, and all of them have successfully conceived. While taking good care of his "golden pimples," Li Weifeng also actively innovated and successively developed deer blood wine, velvet antler wine, deer fetus ointment and other products, which were sold through the Internet and physical stores, and the products were in short supply, earning hundreds of thousands of yuan a year.

Li Weifeng said: "raising deer has a broad prospect and has a bright future. But for households in need, the threshold is very high and the risk is also greater. " In order to lead everyone to truly get rid of poverty and become rich by raising deer, with the encouragement and help of the relevant departments of the county, Li Weifeng decided to set up a professional cooperative for raising deer. At present, he has preliminarily drafted the articles of association and sorted out the basic idea and assistance model of "company + cooperative + peasant household", that is, taking the company as the backing, the cooperative as the platform, the masses zero input and zero risk as the premise, household release, bulk raising of son deer and young deer. Implement unified management, unified supply of materials, unified epidemic prevention, unified sales, unified training plus door guidance, unified settlement plus year-end dividend, and so on.