"Local Egg" posted with "ID card" has become a hit on the Internet.

At present, with the improvement of people's living standards, green food is becoming more and more popular. However, green food cannot be mass produced because of restrictions such as land and resources. even if it is produced and sent to the market, we still have to face consumers' doubts as to whether this product is really "local". Really "green"? Under the premise of opaque information, there is always an inextricable "gap" between online stores and consumers.

How can the production process be clearly visible to consumers? He Lei, a post-80s Pingyu boy, is using "Internet +" to break down this gap.

He Lei, a native of Litun Town, Pingyu County, went out to work after graduating from high school, doing a new job-"Internet" sales. He Lei, who works in a Taobao store, has quickly accumulated rich practical experience in e-commerce operation because of his studious and quick thinking. At the same time, he Lei also saw the great potential of online sales of agricultural products. In 2012, he returned to his hometown with the registered "Tianzhong Family" brand and began to start a business.

A few days ago, the reporter walked into the Weilou Village, Li Tun Town, "Tianzhong people" native chicken free-raising base, he Lei and his family are busy tagging the chickens. He Lei held up a small tag with a QR code in his hand and said: "this is the chicken's ID card. I have built an information traceability platform on the official account of Wechat. I have registered an ID card for each chicken. Customers only need to scan the QR code with their mobile phone." you can learn about each chicken's' past life and present life'. "

With a desk, a chair, a computer and a table full of books, he Lei's office is relatively humble. Compared with the office, the equipment in the farm appears to be "high-end", with automated clean and ventilated chicken coops, 360-degree non-dead corner monitoring, bug lights, daily sampling and quarantine stations, and so on. He Lei said: "what I sell is not only eggs, but also 'credibility'. We work so hard to allay customers' concerns about the identity of 'native eggs'."

At present, he Lei's "Tianzhong people" Taobao online store has been on the right track, with daily sales exceeding 30,000 yuan at its highest. At the same time, in Yicheng District, Runan County, Chenfan Market and Qiaonan Market, he Lei also set up eight brand stores, which are in short supply every day. "if the output can't keep up, I can only be forced to engage in 'hunger marketing'!" He Lei said mockingly.