The annual sales of ecological laying hens raised by unlucky boys reached more than 20 million yuan.

In 2010, he grew up overnight and took on the burden of his family because of a car accident involving his father. In the face of adversity, he came back from the dead with one move, with annual sales of more than 3 million. Looking at Yu Peng in Yueyang, Hunan, how did he change from an ignorant teenager to a local leader in getting rich?

Liu Gui Village, Dengkou Town, Yueyang County, Hunan Province, 9:30 on May 12, 2016

Yu Peng: grasp your own color, grasp your own color.

Yu Peng: it hasn't started yet. let's preheat it first.

This young man is Yu Peng. In order to enhance the popularity of the chicken farm and let more people know that he raised this kind of Rhone native chicken, today he specially organized a chicken capture competition.

Yu Peng: two people in a group, you have to catch the same color, the corresponding chicken. The corresponding color, if the chicken flies out from here, the masses outside will belong to whoever catches it.

Yu Peng: OK, ready, go. Give a round of applause.

In order to reduce the difficulty of catching chickens, the scene was surrounded by Yu Peng with plastic sheeting. It can be said that the Luo Nei native chickens raised by Peng are all free-range and wild. This kind of chicken runs fast and can fly after being chased, so it is very difficult to catch.

The people who took part in the chicken capture competition today all signed up through the Internet. Only if they catch the chicken with the same color as the ribbon on their hands can they win. The contestant's shoes have all run away and he is still catching chickens, and the scene is extremely lively.

In less than an hour, all the 100 Rooey chickens prepared by Yu Peng were captured by the people who took part in the chicken capture competition at the scene.

Tourist: it was fun to take part in this activity, and then I thought it was good to catch this kind of chicken for the first time.

Reporter Li Yang: have you ever caught a chicken before?

Tourist: I have caught it before. In the past, that kind of chicken didn't move much. This kind of chicken is a little more difficult to catch.

Yu Peng: through such small activities, let them have a more intuitive understanding of our Rhone native chicken. And then on the e-commerce, you can also buy our Rhone country chicken.

Yu Peng had just stepped out of school in 2007 when a change in his family in 2010 suddenly changed the course of his life. It took him only five years to build a native chicken farm with annual sales of more than 6 million yuan. So, how did Yu Peng realize his dream of wealth by relying on native chickens?

This is Yu Peng's hometown. His parents do jade slate business and raise chickens at home. Yu Peng, who has always liked computers since he was a child, went to Guangzhou in 2007 to study computer maintenance. With his own efforts, Yu Peng can earn more than 10,000 yuan in monthly business commission. Yu Peng is planning his future in the computer industry in Guangzhou.

However, one day in October 2010, Yu Peng received a phone call from his father, which changed the course of Yu Peng's life.

Yu Peng: I have always lived under the care of my father, and now my father has a sudden accident. It feels like a bolt from the blue. I need to do all the things such as the burden of the whole family, including seasoning and drawing.

On the afternoon of October 2, 2010, Yu Peng's father drove out to deliver goods. On his way home, he collided with a car and had a car accident. At that time, the accident happened on this bridge.

Yu Peng's father Yu Yun came: fortunately, I am alive, that is, I still have a lot of things to do at home. I raise a lot of chickens. I don't want you to take care of anything in the hospital. Anyway, you can just take care of the family affairs.

Yu Peng: all of a sudden, I feel the burden of the family on me.

His father suddenly had a car accident, which forced Yu Peng to take care of the family's chicken farm for his father. Feed the chickens twice a day, take care of the chickens at night, clean the henhouse, a bag of 120 jin of corn, Yu Peng has to carry at least 20 bags a day, a whole month of chicken life, let Yu Peng realize his father's hardship, at this time, Yu Peng's idea has also changed, he wants to stay at home to raise chickens.

Yu Peng: the most I think about is how I should share some things for my family and how to do what I do well.

Yu Peng took over his father's chicken farm, but a month later, Yu Peng found that the competition in the laying hen market was fierce, he could not make money at all, and the work done by laying hens every day was dirty and tired. he wanted to raise a kind of chicken that was easy to raise and could make money. Yu Peng wanted to show the reporter a Rone native chicken, but it was wild and not easy to catch.

Reporter Li Yang: what are the characteristics of this kind of Rhone native chicken?

Yu Peng: our crown is red, his skin is golden and his bones are yellow.

Reporter Li Yang: how much do you charge for a chicken like this?

Yu Peng: a chicken like this costs 100 yuan each.

Reporter Li Yang: 100 yuan a piece, it's too expensive.

Yu Peng: that's what our chicken is like. It costs 100 yuan each. If you want to catch that one, you can catch that one. The size is uniform, 2-3 jin.

Reporter Li Yang: it's the same kind of chicken. Why do you sell a chicken for 100 yuan?

Yu Peng: first of all, my chicken is raised ecologically. There are no more than 300 chickens in each batch. We use corn to lead him out, and then use corn to bring him back. He mainly eats wild food outside, so he still has a lot of vitality.

Here is Buxian Township, Yueyang County, Hunan Province, the local meat and egg type of native chicken breed, named Luo Nei native chicken. The Rohne native chicken is mainly black, with compact feathers, erect crown, small head and fine neck, and weighs about three jin. It is not only delicious in meat, but also nutritious. In Yu Peng's hometown, every household raises them, but they all belong to sporadic breeding, only 10 or 20 at most, and no one breeds them on a large scale.

Wan Zhaohui, Animal Husbandry and Veterinary Doctor of the Animal Husbandry and Fisheries Bureau of Yueyang County, Hunan Province: the mortality rate is high, there is no technology, and farmers all raise their own chicks. They are all raised by a hen with more than a dozen chicks, and there is no technology for a large number of chickens. The second problem is the problem of disease prevention. Without vaccines, chickens are very easy to die, and it is very difficult to raise them on a large scale.

Friends heard that Yu Peng is going to raise Luo Nei native chickens on a large scale, but many people do not approve of it.

Hu Shuixiong, Yu Peng's friend: there are a lot of people to persuade. To put it more seriously, you must be at a loss.

But Yu Peng insisted on raising native chickens and raising them on a large scale. Then, Yu Peng went to the surrounding villages to look for high-quality Rhone native chickens for breeding and breeding. However, in the following month, Yu Peng still thought of it like a nightmare. Yu Peng had to bring a reporter to see a place during the interview.

Reporter Li Yang: where are you taking us now?

Yu Peng: where chickens were buried in the past, big pits were dug under trees like this, buried underneath, and died in batches.

Reporter Li Yang: how many people died at that time?

Yu Peng: thousands of chickens have died. 100-200 chickens are dying every day in the morning. A batch of chickens will die soon.

Reporter Li Yang: how many people died in total?

Yu Peng: 1400-1500, so they all died in succession.

My father was still in hospital because of the car accident. Because Yu Peng did not know the technology of disease prevention, more than 1000 Rhone chickens had died, which made the heavy burden of the family even worse. In order to raise chickens well, Yu Peng lives in the house next to the henhouse every day to observe the living habits of chickens.

Yu Peng: the feeling that I want to give up, but I can't give up. These things give me a lot of suffering and let me know how to raise a good chicken.

Through continuous observation and learning from the technicians of Yueyang County Animal Husbandry and Fisheries Bureau, Yu Peng mastered the breeding and disease prevention techniques of Luo Nei native chickens, and there was no more dead chickens. Yu Peng showed a special skill to the reporter during the interview.

Reporter Li Yang: what's with the whistle?

Yu Peng: follow my orders. When our chicken is being fed, we have to give him a unified whistle and let her form a conditioned reflex, so every time I whistle, he thinks he is feeding and hurriedly comes back for dinner.

Under Yu Peng's whistle, soon, all the chickens in the forest were summoned by him. Yu Peng told reporters that this skill could not be mastered in a short time. People who needed chickens to be familiar with could only be summoned by blowing whistles.

After the chicken was cultivated, Yu Peng began to think about how to make money. He observed that at that time, many farmers around them were raising chickens, but on a small scale, the survival rate was low, and there was no market.

If you want to raise native chicken to make money, you must expand the scale of farming and be a native chicken brand. But at present, he had no money and no venue, and when Yu Peng did not know what to do, in a chat with his father, he found a way, and this method not only allowed Yu Peng to solve the problem of funds, but also solved the problem of the venue.

The thing is, in 2006, my father, who worked as a jade slate and raising chickens in his hometown, went to Guangzhou to do printing business. later, the business failed and lost all his property. after returning to his hometown, his father borrowed 60 layers from his friends to start raising them. After raising them, he returned 60 chickens to his friend.

Yu Peng's father, Yu Yunlai, said: I borrowed 60 chickens to raise them. To speak from the bottom of my heart, I was very moved. I didn't have any money. I lent me 60 chickens. The boss and my friend were also very happy, because after his chicken was lent to me, he lost 60 chicken feed every day. A chicken costs 20 cents a day for feed, and a lot of money. I think this model, I will communicate with my son, like this, release chickens to others, like me. There are many people who have no money, no skills and want to develop chicken farmers.

Yu Peng was inspired and the way he came up with was to change one jin for one catty. Yu Peng gave each batch of chickens weighing up to 300 jin for free. After raising them for six months, the chicks grew into commercial chickens weighing three jin. At this time, farmers only need to return the total weight of the chicks to Yu Peng six months ago, and the increased weight of chickens is the income of farmers.

Yu Peng: if I have this chicken, others want to raise it, and my chicken is lent to others to raise it. I also want chicken here. The quality of this chicken is good. He lays eggs every day. I only need to give him something to eat every day. I can pick up eggs every day. That is to say, there is no cost. I just need to give him something to eat. If my venue is good, the cost is very low. Come and make money.

Yu Peng was full of confidence in his idea. He began to introduce farmers from village to village. He could transfer to all the villages around him, but no farmer was willing to cooperate with him.

Liu Jianbao, a farmer in Liu Gui Village, Dengkou Town, Yueyang County, Hunan Province: what are the concerns? The second concern about whether it can be recycled is whether the survival rate of the chicken can reach 90%, as they say.

Wu Linyi, a farmer in Sanhong Village, Changhu Township, Yueyang County, Hunan Province: he was beautifully dressed, he was only about 20 years old in 2012, unlike a chicken farmer, he was worried about whether his vaccine could be done well.

Many farmers do not believe that Yu Peng can get things done, still less do they understand what his model of changing a jin for a jin means.

Wu Linyi, a farmer in Sanhong Village, Changhu Township, Yueyang County, Hunan Province: where is my profit point? You give me a jin of chicken and I'll return it to you. I don't know where his profit point is.

Yu Peng: he is so young that he gives you the chicken. I don't know what he does. Now he says that the chicken will give you free money. When the chicken grows up, he will give you a lot of money. What to do? as a young man, he dares to do anything. I feel like I'm a loser. Put me into which one.

Just when Yu Peng didn't know what to do, a man named Wu Linyi asked Yu Peng to solve the problem. During the interview, Yu Peng happened to send chicken seedlings and collect a batch of chickens to Wu Linyi's chicken farm, and the reporter also went to experience it.

Reporter Li Yang: how many chickens did you catch today?

Wu Linyi, a farmer in Sanhong Village, Changhu Township, Yueyang County, Hunan Province: more than 40, weigh more than one later, one jin for one jin, that is, return the weight of his chicken to him, one jin for one jin, and now it is to return his capital.

Wu Linyi also had a try at that time and ordered 300 chickens. In the process of breeding, Yu Peng not only provided technical support, but also acquired his native chickens in time, which made Wu Linyi recognize Yu Peng's cooperation model.

Wu Linyi, a farmer in Sanhong Village, Changhu Township, Yueyang County, Hunan Province: I think the model of changing a jin for a jin is very good. He just puts a jin of chicken in your place and pulls it back to him when the time comes. He reared a jin of chicken with you and grew the meat. His profit is right there. My profit is that the chicken can rise to three jin, and more than two jin is my profit.

Under the influence of Wu Linyi, more and more farmers gradually recognized Yu Peng's one-jin-for-one-jin cooperation model. In September 2011, Yu Peng established a professional chicken cooperative, and more than 70 farmers around joined the cooperative.

Yu Peng: my efforts have finally borne fruit, which shows that what I did was right with the model I thought before. what I think and what I am doing now show that I am right.

In the first half of 2012, Yu Peng raised more than 5000 native chickens plus chickens recycled by the cooperative, but when it was time for sale, Yu Peng did not sell them, but gave the chickens to his friends for free.

In the 2012 Yueyang Poultry and Egg Market, there was no real Luo Nei native chicken brand. Four months after Yu Peng began to deliver chickens, Yu Peng's Luo Nei native chicken began to have repeat customers through moments. His brand is also beginning to be recognized.

Chen Shiguang, a hotel manager in Yueyang City: the meat quality and color are very good. Yu Peng's chicken is no different from the high-end one. After using his chicken, he needs about 1.3-15000 chickens a year, an average of more than 1000 per month.

According to word of mouth, many hotels and restaurants began to order Yu Peng's Luo Nei native chicken, earning more than 100,000 yuan for the first time, which made Yu Peng full of confidence in his future.

In the first half of 2013, the poultry egg market was in the doldrums. Not only Yu Peng chicken could not be sold, but also a large number of eggs at home were unsalable.

Xie Qiwang, a farmer in Yue Village, Dongbuxian Township, Yueyang County, Hunan Province: it is not on a large scale, it is mainly sold locally, at that time the chickens laid eggs, no one asked for eggs, no one asked for them.

Yu Peng: farmers there are also relatively unsalable. At that time, the market was not very surprised. During the peak period in the first half of the year, we picked it up and could not sell it.

In order to reduce the losses of farmers and to allow cooperative farmers to continue to raise chickens, Yu Peng first collected all the farmers' eggs at the market price.

Xie Qiwang, a farmer in Yue Village, Dongbuxian Township, Yueyang County, Hunan Province: raise the chickens first, we will take the eggs back first, and we will pull the chickens back after a period of time.

Interviewer: what is the impact of egg harvesting on you? The market is so bad.

Xie Qiwang, a farmer in Yue Village, Dongbuxian Township, Yueyang County, Hunan Province: collecting eggs can save some feed money. If the eggs are not collected, it is also a loss to drop them in their hands.

When the weather is hot and the recycled eggs will soon go bad, when Yu Peng is at a loss about the sale of eggs, one day in August 2013, Yu Peng, who was watching TV at home, was suddenly attracted by a program of making preserved eggs. He had an idea. He came up with a solution, which allowed him to sell more than 3 million yuan a year.

Yu Peng: because of the hot weather, the eggs collected will soon go bad. The preserved eggs we usually eat are all made of duck eggs, so I was wondering at that time whether my eggs could be made into preserved eggs. I thought that my native eggs could be made into preserved eggs. It was not too much to sell them for 3 yuan each, so I had a strong desire to know whether my eggs could be made into preserved eggs. Then I found the traditional process of making mutated eggs.

Affected by the downturn in the poultry and egg market in 2013, although Yu Peng's Rhone native chicken could not be sold, eggs extended the selling time of eggs by making changed eggs, and alleviated the financial difficulties of cooperative members by selling changed eggs.

After the Spring Festival in 2014, the poultry and egg market picked up, and Yu Peng's sales of Luonei native chickens also gradually improved. Until now, Yu Peng has live chicken sales every day. During the interview, the reporter went with Yu Peng to experience catching chickens at night.

Reporter Li Yang: why do you want to catch chickens at night?

Yu Peng: because they can't be caught during the day, they all run outside and look for food outside. He won't move at night. He keeps a distance of 2 meters during the day. When you catch them during the day, they are free of charge.

Reporter Li Yang: is it so easy?

Yu Peng: he doesn't move. He doesn't move at night.

The reporter saw that Yu Peng caught so easily that he wanted to catch one and was almost bitten by a rooster. Reporter Li Yang: I feel like it's going to bite me.

Yu Peng: no, it's fierce.

In 2014, Yu Peng sold more than 3 million eggs and native chickens. However, as Yu Pengluo became more and more famous in 2014, he found that there were products pretending to be his own native chicken brand in the market, and the price was cheaper than himself. in order to maintain his native chicken brand, Yu Peng put a special anklet on the chicken, so that the chicken has a security label, so that his Rone native chicken is very recognizable in the market.

Yu Peng: if I have to keep this chicken for 300 days, but he does not raise it for 300 days, and he sells it ahead of time, the customer will complain, we can find the farmer, and I will disqualify the farmer.

In the second half of 2015, Yu Peng invested more than 300,000 yuan to set up a freezer, slaughtered and frozen live chickens and sold them. The sales market was extended to Beijing, Shanghai, Shenzhen and other places. He also established an online e-commerce platform and physical stores, combining online and offline, and sold Luonei native chickens. In 2015, Yu Peng's enterprise sales reached more than 6 million.

At present, Yu Peng has more than 200 members in the development of professional chicken-raising cooperatives, with annual sales of more than 20 million yuan. Yu Peng not only realized the responsibility of shouldering the heavy burden of the family, but also led the surrounding farmers to raise chickens to get rich.