Ruhu villagers planted "cinnamon flavor in fire dragon fruit"

Zhang Yongxiang is picking fruit (right).

July, when the sun is shining, is the time for the dragon fruit harvest. In Ruhu Town, Huicheng District, grower Zhang Yongxiang studied dragon fruit cultivation for nearly ten years, and planted nearly 250 mu of dragon fruit in Ruhu area, still picture area and Boluotaimi Town, becoming a well-known dragon fruit grower in Huicheng District. Red fruit hung all over the branches, and Zhang Yongxiang reaped the sweetness of hard work.

Dare to think and dare to do it, return to farmland to start a business

"the highest yield of my dragon fruit base is 4000 jin per mu. In the past two years, everyone has said that dragon fruit is not easy to sell, but my fruit is good, 10 yuan per jin is not enough to sell. " Zhang Yongxiang, who is simple and honest, usually has few words, but when it comes to dragon fruit, he opens the chatterbox.

Despite the fact that now Zhang Yongxiang has built a building with dragon fruit and bought a car. Over the years, it is not easy for him to "break into the world" as an authentic rural boy.

More than 20 years ago, Zhang Yongxiang, who graduated from high school, did not want to work hard in the farmland all his life like his parents. He has an honest personality, but he dares to think and do things in his heart.

For six or seven years after graduation, Zhang Yongxiang has been dealing with cars. He has repaired cars and engaged in passenger transport. "in the late 1980s, there were not so many cars on the road, and it was very fashionable to go to bumper cars at that time." Zhang Yongxiang earned the first bucket of gold in the car early in the morning and night, and opened a hardware store in Xiaojinkou with his brothers.

After going out for many years, Zhang Yongxiang had a broader vision. When he returned to his hometown to see the fields at home, he was thinking about how to make the land produce higher value. Zhang Yongxiang, who "returned to farmland", set up a flower farm in his hometown. Due to lack of technology and too much Rain Water at that time, his flower farm was flooded and his investment was wasted.

But Zhang Yongxiang decided that "there is a golden house in the field" and wanted to make some achievements in agriculture, so he tried to grow litchi and longan.

Opportunities are indeed reserved for those who are prepared. By chance, Zhang Yung-hsiang got to know the agronomist of Taiwan's dragon fruit. With the technical guidance on dragon fruit planting guaranteed, Zhang Yongxiang's farmland entrepreneurship also touched the door.

Cut down low-quality fruit seedlings and buy new ones at a high price

Zhang Yongxiang invested 200000 yuan to grow 15 mu of dragon fruit on a trial basis, and the result was returned the following year. Zhang Yongxiang, who tasted the sweetness, decided to continue to manage this fruit seed. But at this time, the problem of dragon fruit planting also surfaced.

The dragon fruit invested by Zhang Yongxiang in the first phase needs artificial pollination, and the fruit will crack as soon as it rains, which seriously affects the taste of the dragon fruit. Zhang Yongxiang cut down all the 15 mu of dragon fruit and invested in a number of new seedlings with the support of his brothers and sisters.

When choosing seedlings, Zhang Yongxiang hovered for some time between two kinds of seedlings: one sold for 8 yuan each and needed artificial pollination, while the other imported seedlings sold for as much as 100 yuan each, but did not need artificial pollination. Considering the late management and fruit quality, Zhang Yongxiang gritted his teeth and increased investment and chose imported fruit seedlings, which surprised him greatly.

New fruit seedlings do not need artificial pollination, saving labor costs; new fruit seedlings are cool and sweet, cold-resistant, can be put for half a month after picking (usually only 10 days), long fruit period, strong disease resistance. "many repeat customers say that my dragon fruit is the cinnamon flavor of dragon fruit." Zhang Yongxiang couldn't help laughing when he heard the praise from the consumers.

Apply for Trademark to strengthen Brand influence

After years of operation, Zhang Yongxiang's Huolongguo base is getting bigger and bigger, with an annual income of more than one million yuan, and has been invited to participate in our city's agricultural fair many times.

During this period, Zhang Yongxiang also kept trying to expand the scope of industrial business. Along Huimin Avenue, a dragon fruit picking sign is particularly eye-catching. During the picking season, groups of tourists from the Pearl River Delta, Hong Kong and Macao come to pick fruit, and box after box of dragon fruit is carried onto the tourist bus. "now, I work with travel agencies to increase the sales volume and influence of the brand." Zhang Yongxiang applied for a trademark for his dragon fruit and set up a professional cooperative for Huizhou Shihong dragon fruit farmers.

He also started a fire dragon fruit farm music. "while picking fruit, you can eat authentic farm food in Ruhu, set up a sandy playground and lotus garden, and have some leisure and entertainment."