"colorful peanuts" grows sweet business.

Walking into Nanmayu Village, Hezhuang Town, north of Laicheng District, Laiwu City, a different kind of scenery came into view: endless mountains, gurgling mountain springs, and thriving crops on the yellow land. In Nanmayu Village, there is a famous "number one person"-Song Zuoping, not only because of his identity as a village secretary, but also because his "colorful peanuts" has become a little famous. Recently, our reporter conducted an exclusive interview with Song Zuoping to uncover the story behind this "number one person".

The village branch secretary transformed into an entrepreneurial mentor.

As a native of Hezhuang Town, Song Zuoping has a unique "earthy flavor" and "hard work". And "Secretary of Song" is what the villagers of Nanmayu Village have always called Song Zuoping. In the village, Song Zuoping has two identities: the village secretary and the head of the cooperative. Walking into the village committee of Nanmayu Village, there are several bungalows, such as archives and study rooms, in the small courtyard of dozens of square meters, one of which is Song Zuoping's office.

As a member of the Communist Party and a village secretary, Song Zuoping always appeared at the first time when something happened in the village. In 2009, an idea burst out in Song Zuoping's mind: if you sell your agricultural products, you can not only create a brand, but also lead the villagers to start a business and become rich.

Once we have the idea, we should put it into practice. After more than a year of preparation, in 2010, Song Zuoping joined with more than 100 members of nearby villages and towns to set up a professional cooperative for the cultivation of Jinlai grain and vegetables. After six years of development, the cooperative now has more than 400 registered members and a fixed production base of 15000 mu. In 2011, Song Zuoping was hired as a youth entrepreneurship mentor by the Laiwu Office of China Youth Entrepreneurship International Program.

Hybrid technology gives birth to "colorful peanuts"

In the warehouse of the cooperative, rows of boxes printed with "colorful peanuts" attracted the attention of reporters, which is also the main product of the cooperative. During the conversation, Song Zuoping casually grabbed a handful of peanuts. After peeling them off, the reporter found that there were purple, black, white, yellow and other colors of peanuts inside. But the reporter found that on the surface, these peanut skins did not make much difference. Song Zuoping has his own secret book for distinguishing different varieties of peanuts: the first thing is to look at the appearance, some are slender, some are relatively small, which is mainly based on his many years of planting experience.

Talking about the cultivation and cultivation of colorful peanuts, Song Zuoping told reporters that the soil at the foot of Hezhuang Town is suitable for the growth of peanuts, and at the beginning of the establishment of the cooperative, he introduced colorful peanut technology from Shandong Agricultural University and Shandong Academy of Agricultural Sciences. "in fact, the reason why peanuts of all colors can grow are all crossbred." Song Zuoping said.

"pollution-free + high nutrition" is the biggest selling point.

Talking about the biggest selling point of the product, Song Zuoping told the reporter confidently that colorful peanuts are deeply loved by the local and surrounding cities because of their high nutritional value. "Black peanuts, which produce the most, are rich in more than a dozen trace elements necessary for the human body. White peanuts have high protein content. Yellow peanuts have the effects of invigorating the spleen and stomach, promoting kidney and removing water, and purple peanuts have the effects of moistening the lungs and resolving phlegm, clearing pharynx and relieving cough. The health-preserving effect of each kind of peanut is its selling point.

At the planting base at the foot of the mountain, the reporter saw patches of green peanut seedlings swaying in the sandy soil. "the planting base was certified as a pollution-free agricultural product by the Shandong Provincial Department of Agriculture in 2014, and peanuts and other crops planted were also certified as pollution-free agricultural products by the Shandong Provincial Department of Agriculture and the State Ministry of Agriculture." Song Zuoping told reporters.

With the continuous expansion of the cooperative, Song Zuoping feels that he has a great responsibility on his shoulders. In his plan, he wants to start the brand of colorful peanuts. "at present, I have contacted the relevant personnel of rural Taobao to launch products online on the e-commerce platform, which can be regarded as an additional sales channel." Song Zuoping said.