The entrepreneur leads the villagers to become rich.

"This year, the pepper here can be sold for an average of 5 yuan/catty, the pepper can be sold for 8 yuan/catty, and the most expensive pepper variety can be sold for more than 10 yuan per catty." Recently, in the vegetable base of Jinfeng Village, Kongtan Town, Yibin County, red pepper, green pepper and other varieties of pepper grow well. Yu Qibing, a big grower, happily told reporters that this is another bumper harvest season. It is expected that all peppers will not be picked until mid-October.

Yu Qibing, 47 years old this year, is from Jinfeng Village. He works outside all the year round with an annual income of more than 300,000 yuan. In 2013, he returned to his hometown from working outside to start a business and develop vegetable cultivation. "I used to do vegetable sales business in Xi'an. There was a big demand for vegetables in other places. I felt very sad to see a lot of wasteland in my hometown when I went home." Therefore, he made up his mind to go home to grow vegetables and make his hometown rich.

After having this thought at first, Yu Qibing began to act. In 2013, Yu Qibing transferred more than 100 mu of land. According to the natural conditions such as local soil and climate, he planted broccoli, baby cabbage, mustard and other vegetables according to seasons, all of which obtained good benefits. Gradually he expanded the base. After the "stall" spread out, it added jobs to the local area.

"Every year when farming is busy, we both come to help, and each person has a labor fee of 60 yuan a day." Uncle Zhong, a poor household in the village, said that in addition, they also grow about 10 mu of vegetables by themselves. There should be no problem getting rid of poverty this year.

In this way, the development of vegetable industry can make money spread throughout the village, more and more villagers also followed the planting of vegetables. In 2015, the vegetable industry scale of the village expanded to more than 300 mu, and the annual output value reached more than 3 million yuan, driving more than 60 villagers to develop vegetable planting.

"Villagers come out of the land, just help planting, we package seeds, fertilizer and technology, etc., in addition, we also package recycling." Yu Qibing said, In this way, The village's vegetable industry has been developed and expanded, After the output increases, Villagers also do not have to worry about follow-up sales problems. Yu Qibing took the lead in establishing Shennong Fruit and Vegetable Professional Cooperative in Kongtan Town, Yibin County, and established the vegetable "direct selling mode" of Jinfeng Village through the resources accumulated by himself when doing business in other places, directly selling the vegetables in the village to Chengdu, Lanzhou, Xi'an and other places, forming a unique vegetable sales chain.

Yu Qibing led the villagers to jointly develop and become rich, which was praised by many villagers. In 2015, he was awarded the title of "Model Worker of Yibin County." At the beginning of 2016, in order to better develop the vegetable industry in Jinfeng Village, the Party Committee and Government of Kongtan Town also applied for project funds for it, built reservoirs, base sprinkler irrigation systems, freezers, etc., and created a good external environment for industrial development.

Now, the villagers of Jinfeng Village are changing their ideas step by step. For the future, they are full of energy!