Cold chain construction "mountain goods" change into "mountain treasure"

The Summer Solstice, Baishan City, Jilin Province, entered the hottest season of the year. In the Hongsheng Food Company workshop next to the road around Jiangyuan in the city wall street of Xinhua Village, Jiangyuan District, the machines rumbled and the indoor cool breeze burst.

The workers on the assembly line have neat tooling, picking vegetables, cleaning, bagging and packing, and each process is carried out in an orderly manner. Boxes of high-quality and beautifully packaged wild vegetables are centrally transported by forklifts to cold storage, while others are packed into containers and sold in all directions across the country.

With the geomorphological features of "nine mountains, half water and half divided fields", there are a large number of "mountain treasures" in Jiangyuan area. In the past, due to the lack of large-scale professional processing enterprises, wild vegetables, nuts and berries were widely dispersed and did not form large-scale warehousing, which could not attract foreign businessmen to purchase in Jiangyuan. Some of them are collected and stored by other enterprises in the province, and some are digested on the spot. The high added value of "Shanzhen" has not been developed and can only be sold in season. As a native of Jiangyuan, Gao Jinhai is in the eye and anxious in the heart.

Engaged in cold food for many years, Gao Jinhai saw the strong demand for green wild vegetables in northeast China in economically developed areas, and Jiangyuan is located in the hinterland of Changbai Mountain. "Shanzhen" should be developed into a green and pollution-free first-class commodity. Due to the short time on the market and the difficulty of storage become the bottleneck of the development of "Shanzhen", "low-temperature warehousing and off-peak sales are the key to improve the commodity value of wild vegetables." As a result, Gao Jinhai's idea of low-temperature warehousing was born.

As soon as he said it, Gao Jinhai built a 10,000-ton cold storage on the outer ring road of the five societies in Xinhua Village. The completion of his refrigerated and quick-frozen project of Hongsheng Company has been placed on the high hope of promoting the all-round economic development of Jiangyuan District.

Cold storage has solved the problem of mountain wild vegetables storage, but the problem of sales and transportation is difficult in front of Gao Jinhai. In the past, Jiangyuan Shanzhen specialties relied on mountain goods shops for sales, which were basically practical goods and no fresh goods. With the improvement of people's living standards and the development of the concept of healthy food in the market, fresh and frozen wild vegetables are becoming more and more popular. The preservation of mountain wild vegetables requires the whole process of cold chain transportation, which has become the key to the difficulty of mountain wild vegetables output.

There are always more ways than difficulties. On the one hand, Gao Jinhai gives full play to the advantages of cold storage and refrigerated truck transportation, on the other hand, he is looking for a cooperative unit in the cold drink and quick-frozen logistics industry throughout the country. In this way, Hongsheng company relies on large-scale cold storage, cold chain transportation and cold chain logistics industry sales, and gradually pushes Jiangyuan quick-frozen fresh mountain treasures to the national market.

At present, Hongsheng Food is actively cooperating with experts from Jilin Agricultural University to develop new products of wild vegetables, berries and nuts with Changbai Mountain characteristics, deeply excavate the economic and nutritional value of Jiangyuan Shanzhen, with emphasis on the characteristics of forest food in Changbai Mountain, and gradually build the logistics center area of Jiangyuan Shanzhen Food. The emergence of Hongsheng Food Company, a large-scale Shanzhen refrigerated sales enterprise, is a great benefit to the farmers around Jiangyuan District, which promotes the Shanzhen picking, processing, artificial planting and other industries. And through "Internet +" and Jiangyuan rural e-commerce platform, the mountain treasure is developed and sold.

Yuan Cheng and Li Guangyou are extracted from Jilin Daily.