Four years after graduation, he returned to his hometown to start a business and sold fruit with a sales volume of 500000 yuan in the first year.

Teng Sheng, a new farmer in Dashan, from Yazi Town, Rushan City, Weihai City, Shandong Province, graduated from Shandong University of Technology in 2011. After four years of work, he began to return to his hometown in May last year to start a business. now he is mainly engaged in purchasing, selling and depositing big cherries and apples. Although many people around him are puzzled by his decision, he firmly believes that there is a dream and a stage for him to display his talents in the field of modern agriculture, and he is determined to be an excellent "fruit producer and porter".

Four years of corporate management and administrative work not only broadened his horizons and increased his knowledge, but also made him realize that there is a broad potential market in the field of agricultural products. With the adjustment of national policy, he thinks that "Internet + agriculture" is a good development direction, so he wants to use his knowledge and Internet skills to bring a little change to his farm and the farmers around him.

Returning home to start a business is a major decision, but also a difficult decision. Before making a decision, he couldn't sleep over and over again every night, weighing the pros and cons. At last, he resolutely took this step and started another life.

"Duoshuai Orchard" is Teng Sheng's own family farm, the orchard produces big cherries and apples, the quality and taste are quite good. This is due to its geographical location. Yazi Town is located at the junction of Yantai and Weihai. Fruit trees are all planted in mountainous areas, with large temperature differences and good soil and hydrological conditions. After he took over the orchard, he made a series of targeted adjustments to the previous traditional sales model, and gradually explored two sales models: "orchard-consumer" and "agent-merchant-consumer". And actively rely on the Internet for online and offline sales.

Before returning home to start a business, he realized that this is an Internet era, and there are many shortcuts to relying on a good platform, even to accomplish things that cannot be done in the field of traditional agricultural trading. Through the introduction of a friend, he learned about a mu of farmland and knew for the first time that there was such a company specializing in the trading of agricultural products on the Internet. After using one mu of land, his entrepreneurial path has undergone a fundamental change.

In the use of a mu of APP for more than a year, his customer base has undergone a change from quantity to quality. Now, the sales volume of the fruit produced in his orchard is getting better and better, the scale is getting bigger and bigger, the annual sales have reached more than 500,000 yuan, and the continuous supply to fruit dealers has reached more than 400,000 jin, mainly sent to Mudanjiang, Jiangsu, Zhengzhou and other markets.

To the "first branch of northern spring fruit"-the season of big cherries on the market, when the cherries in the orchard were not yet ripe, Teng Sheng released the pre-sale of big cherries on an acre of field, and once the goods were released, more than 100 purchasers consulted through the one-mu field platform to learn in detail about the growth of cherries this year, flowers and fruits, and estimated output, prices, and so on, and a number of buyers reached a cooperation intention with him. This is in sharp contrast to previous years when cherries began to look for buyers urgently after they were ripe.

Seeing this change, his family, who at first strongly opposed his return to his hometown to start a business, gradually understood him, gave him complete confidence to take care of the farm, and expressed great support for him to do more Internet business.

This is the first year that Teng defeated his return to his hometown to start a business. after a year of exploration, he is more optimistic about Internet agriculture and is full of confidence in his own future. everything is just the beginning, with the help of an one-acre platform. Teng has taken a step forward in his goal of becoming an excellent "fruit producer and porter"!