The "order" Story of Entrepreneurial Peasants in Dongchang Prefecture

Reading Tip: recently, a group of statistics from the National Development and Reform Commission showed that the number of migrant workers returning to their hometown reached 2.42 million in 2015, setting up a total of 260700 small and micro enterprises. Farmers returning to their hometown have become the main force of rural entrepreneurship. In finding a suitable market position and opening up the product market, the returning entrepreneurial farmers reflect the various elements of the development of modern agriculture accumulated in the process of studying abroad and looking for a job. When new farmers take over the old industry, the problem of once unsalable and difficult to sell is solved by a steady stream of orders, please see--

Once upon a time, the rural labor force in Dongchangfu District, Liaocheng City, Shandong Province transferred more than 8000 people every year, which is a veritable labor export place. In recent years, with the lack of local farmers' entrepreneurial environment

With a break of promotion, nearly 20% of farmers have chosen to return to their hometown to start businesses, creating more than 6000 jobs. Not only that, people have found that not only are there more job opportunities to return to their hometown, but the agricultural products in their hometown have also become "in demand" from the unsalable difficulties from time to time in previous years.

Sun Yunduo, a graduate student majoring in journalism at Shanghai University, who was supposed to find her career ideal in large urban media, chose to go back to her hometown to sell grapes. Today, her "Yunduo Electronic Commerce Co., Ltd." not only sold out the grapes in her hometown, but also those stupid eggs, stupid duck eggs and ugly sweet potatoes that once seemed worthless.

Online Mall-- make good agricultural products have their due value

"recently, there has been a lot of cloudy and rainy weather. We all take advantage of the good weather to concentrate on picking. Today, more than a dozen workers have joined the fight, and we have completed all the orders that have been pressed for three days." Sun Yunduo said while skillfully packing the grapes, in order to meet the needs of customers, she also customized ice bags to keep the grapes fresh. In mid-July, there was a scene of a bumper grape harvest in Yundui Manor, Zhangluji Town, Dongchangfu District.

Sun Yunduo was admitted to Shanghai University as a graduate student majoring in journalism with honors in 2014. When I came home from the summer vacation in 2015, it was the peak season for grape sales, but the grapes at home were once unsalable, my mother frowned all day long, and the growers sighed. Sun Yunduo, who has a keen sense of propaganda, used Wechat to carry out extensive publicity and went to the urban area to carry out free grape delivery activities. just doing activities, he gave away nearly 50, 000 jin of grapes for free, and through doing activities and forwarding them in moments, online and offline synchronized, everyone recognized the grapes of Yundu Manor, and sales naturally ceased to be a problem. After seeing the news on Wechat, fruit dealers at Beijing Xinfadi Wholesale Market volunteered to come to Yundi Manor to order grapes, picking 10, 000 jin a day. In a short period of a month, the grapes that Yundui Manor was ripe and could be picked were sold out.

The successful marketing strategy made Sun Yunduo decide to drop out of school and return home to start a business. although parents and teachers strongly opposed it, Yunduo's mature entrepreneurial idea persuaded everyone. He soon successfully registered and established Yunduo Electronic Commerce Co., Ltd., and in less than a month, Yunduo Mall was put into trial operation. Wechat public platforms, Taobao stores and other online sales platforms have also been opened one after another, and the goods are green and healthy agricultural products such as Yundi Manor wine, free-raised stupid eggs, stupid duck eggs, ugly sweet potatoes, handmade sweet potato noodles, and local stupid millet.

The company has a turnover of more than 2 million and more than 30000 accurate customers. In 2016, Sun Yunduo won the honorary title of "Liaocheng Model worker". "We need to build a platform to connect consumers and the source of agricultural products, to provide the best to everyone, so that really good agricultural products have their due value. There are many ways for young people to realize their dreams. I come from a peasant family, and I think I can keep the land and start a business. " Sun Yunduo is full of confidence in his career.

Zheng Xiukun raises "contract chickens." the chicken farm is responsible for breeding management, and all the necessary requirements such as chicken seedlings, epidemic prevention drugs, and feed are provided by the manufacturers. after the chickens are out of the pen, they are priced according to the contract, except for these expenses, and the rest is breeding profits.

Order first and raise later-- the contract for raising chickens will not worry about selling.

In the early morning of July 15, Wang Fangyou and Zheng Tianying came together to Zheng Xiukun's chicken farm at the south end of the village. each of them was holding a book on which he wrote down his working hours. Zheng Xiukun checked with everyone one by one, ready to settle this month's wages to everyone.

"by last night, we had worked for five nights in a row and finished all the chickens in the six sheds. Because of the shortage of cars in the factory, we had to work overtime at night and worked hard for everyone, so we paid off this month's wages today." Zheng Xiukun took out the good money and registered and distributed it one by one. "if you don't send it, we won't ask for it from you, and you won't charge tuition if we learn skills." Wang Fangyou said jokingly, and everyone began to laugh.

Zheng Xiukun is a native of Dengwang Village, Houying Town, Dongchangfu District. Although he is only 29 years old, he is a famous chicken farmer in the village. In 2009, he began to study family farming with his cousin. With his heart, he could write down the "breeding notes" of a small book for each litter of chickens. From entering the chicken seedlings to getting the chickens out of the pen, every link was recorded in detail. Over the years, these records have become valuable farming experience. It began to breed on a large scale in 2014, and continued to try in pure market-oriented farming and order farming.

In 2016, Zheng Xiukun and cousin Jia Qingzeng set up Deng Wang chicken cooperative and invested nearly one million yuan to build six chicken sheds with a high standard, covering an area of more than 20 mu. "the 75000 chickens we have just left are contracted with Fei Xiang, a well-known local agricultural product processing enterprise. we are responsible for breeding and management. all the requirements for chicken seedlings, epidemic prevention drugs, feed, and so on are provided by the manufacturers. and these inputs are borne by the manufacturers. after the chickens are out of the pen, they will be priced according to the contract and excluding these expenses, what is left is the profit of our breeding." Zheng Xiukun introduced.

"breeding order chickens can effectively reduce pre-investment, reduce the impact of market price fluctuations, and avoid market risks. The only key link is aquaculture management. As long as we do a good job in daily life and scientifically control temperature and humidity, epidemic prevention and other links, we can ensure a stable income, which is a good choice for scale farming. " At present, Zheng Xiukun's cooperative and Feixiang Group have signed a breeding contract for the whole year. The annual production of broilers in six sheds can reach 500000, with a profit of about 1 yuan per chicken and an annual net income of about 500000 yuan.

In 2016, the local government designated Zheng Xiukun's breeding base as a poverty alleviation industrial project base, and Zheng Xiukun was responsible for lifting 19 poor households out of poverty. Simple, honest and straightforward Zheng Xiukun said: "with the guidance and support of the government, we will develop faster, and I have a heavier responsibility on my shoulders. Even without the support of the government, I still have to get rich with my poor folks. I have this technology and experience. Wouldn't it be better to help people get rich!"

"if you want to create a good career and keep it, you must master science and understand the market." Under the background that many seedling farmers have piled up to expand their scale and there is no market, Zheng's saplings seem to be particularly easy to sell. "finding the right market is a prerequisite, can cope with the market, but also have to rely on scientific planting."

Find the right position-- grasp the cycle in order to play with the market

"Lao Zheng, do you have a spear ball there now? I need some big ones. What's the price now?" Zheng Gui's phone kept ringing, either booking seedlings or greening project construction, very busy.

In Tianzhuang Village, Houying Town, Dongchangfu District, there is an entrepreneurial farmer who started a business with 3 mu of poplar seedlings and became the leader of more than 3000 mu of seedling cooperatives. He is Zheng Gui. "take a look at my ash saplings. Is there any difference?" Before waiting for a reply from others, Zheng Gui took steps to measure it. "my seedlings are all 4 meters by 4 meters apart. The seedlings grown at this distance have the same tree shape and full crown. Customers all like such seedlings."

"now, with the needs of urban development, the demand for green seedlings is increasing, and seedling growers are piling up to expand their scale, and many of them have goods but no market. I think one of the important reasons is that there is no scientific cultivation. " Zheng Gui, who sees the development trend of the market, locates the goal on the big seedlings. "I have just walked a batch of white wax to Tianjin. The average diameter is above 20cm, and one can sell for more than 5000 yuan."

Finding the right market position is the premise, and how to plant is the key. In order to shorten the seedling cycle and speed up the circulation of capital chain. According to the climatic characteristics of the north, Zheng Gui pioneered the planting method of "growing in a short way and growing in a small room". Take the planting of white wax, poplar and holly as an example, planting white wax seedlings at a distance of 4 meters × 4 meters, planting poplar seedlings in the middle of white wax seedlings, planting holly under poplar seedlings, poplar seedlings can be sold in one year, and it takes 2 to 3 years for holly to be on the market and 4 years for white wax wood. In this way, it is just to open the time difference, to grow every year, become every year, sell every year, shorten the cycle and speed up the flow of funds. "Peasants' entrepreneurship should not only rely on experience, but also pay attention to science. I invite forestry experts from provinces, cities and regions to give lectures here every year. I have also trained more than 10 seedling pruners and sent them to training regularly. If you want to create a good career and keep it, you must master science and understand the market. " Zheng Gui has profound experience in starting a business.

Zheng Jie, a successful entrepreneur, set up a professional cooperative for planting seedlings in Yuanhao Garden in 2011, driving more than 500 farmers to plant more than 2000 mu of green seedlings. Breaking into the market together has enhanced the ability to resist market risks. now Zheng Guangyi makes a profit of more than 5 million yuan a year by selling seedlings.