Young returnees cover wasteland to grow rice and sell it for 9 yuan a jin!

After five years of studying in Japan, Zhao Zifeng returned to the northeast countryside to grow rice. No chemical fertilizers, no pesticides, online direct sales, annual profit of more than 1 million. The farmers around him talked about him: admire! Our rice sells for one or two yuan a jin, while his can sell it for nine yuan.

Why did you decide to farm?

Touch, land, ideal

The land of Zhao Zifeng's relatives was taken away, and the government gave an one-time compensation of more than 300,000 yuan. As a result, more than 300,000 yuan was almost spent in less than a month! No land, no money, no way, they have to go out to work, but 40 or 50 years old, who will want you? You have to worry about making a living for such a long time after that. This makes Zhao Zifeng feel that the land is actually very precious, but the farmers who own the land cannot see the real value of the land.

So he made a bold decision to be a farmer, quit his high-paying job in Japanese enterprises without telling his family, and went back to the countryside to rent 40 hectares of wasteland, or saline-alkali land! This puzzled the farmers around him, and many people said he was too stupid. But in Zhao Zifeng's eyes, it is perfect, because its chemical fertilizer and pesticide residues are zero. On the transformation of saline-alkali land, he also found out a good way to use cow dung, which contains grass, and the grass is supported, and it can be improved with cow dung plus a unique technology, which can make the land breathable and not rigid, so that things can be planted.

The course is beset with difficulties

Question, abandon, lose money

But he did not expect that there were so many difficulties in planting land. He thought it would be easy to grow organic rice without pesticides and fertilizers, but the fields were overgrown with weeds. Hiring people to pull up grass and pulling crops for a long time cannot bear the labor cost, and the villagers sometimes give up their sons and keep arguing with him about this matter. They do not understand why they spend 10 times the price to solve the problem that can be solved by 200 yuan.

In addition, because of farming and living in the village every day, he was too busy to accompany his girlfriend, and his girlfriend, who had been talking to him for five years, also wanted to break up with him because he did not understand. To make matters worse, the story of farming at home was also spread to the family, and his parents' sad dissuasion only made him feel worse. Over the past year, I have devoted all my efforts to farming, and the sales channel is also blank. The output of grain is half less than that of ordinary farmers, but the price is the same as theirs, with a net loss of 200000 yuan this year.

Even if he loses money, he does not want to give up. It is natural that the cost of growing good things is high, so he can only change the way of sales but not the way of planting. As for how to change it, he has not figured out how to change it.

Sales lifestyle

Take photos, blog, Taobao

One day there was a sudden opportunity. When he wrote a post on Tianya Forum documenting his life in the countryside and several big dogs, many netizens wanted to buy his rice.

Zhao Zifeng's choice of life may be like a dream to many people. He built a house with reeds that can be seen everywhere in the area, and a large house of more than 100 square meters with a height of five or six meters shocked the whole Longwang Township. He raised chickens and bought discarded particleboards with spare parts, and a few hundred yuan could build a big chicken coop that was warm in winter and cool in summer. His daily life, in the words of his wife, is "always balancing the relationship between animals to prevent bloody fights!" Because he lives with three Alaskan sled dogs, a Samoyed dog, and a mixed-race native dog. And this wife "no no" unexpectedly met him for 25 days and married him with a license! And his stubborn way of planting is the most popular in the region.

In this way, taking pictures and writing blogs have become his important means of sales, and the environment he lives in has become ammunition for online sales. He broadcasts live every day, depicting the chickens, ducks and dogs here lively and interesting, just like a movie. Attracted more and more onlookers. Zhao Zifeng now earns more than 700,000 yuan a year from rice and 300000 yuan from cheese, honey and eggs. The farmers around him now talk about him like this: "admire, must admire." I didn't think he could make it at first. But our rice is sold for one or two yuan a jin, and his rice can be sold for nine yuan, which is accepted by everyone.

Due to the emergence of new media, more and more products are selling not only the product itself, but also a way of life.

Through lifestyle recognition of sellers and products, customer stickiness is extremely high, it will form a fan effect, your every move can become the focus of customer attention, everything in life may also become sellable products. Zhao Zifeng uses the way of recording life to gain everyone's trust and realize product marketing, which is a corner of the agricultural industry and an inspiration.

Making good products and adapting to the sales mode of new media will be a necessary action for innovation in various fields.