Not only to sell, but also to sell at a high price.

Reading tip: not only to sell, but also to sell at a high price. When "Internet +" inserted the wings of filing and upgrading to agriculture, producers and operators in the agricultural field also put forward higher and higher requirements for "agriculture on the Internet". The delivery points are not fully covered, the transportation cost is high, there is no good brand, the popularity is not high, things are "clustered", homogenization competition is serious, and farmers' troubles after surfing the Internet are not only progress, but also new challenges.

"Baidu is used on the Internet and products are sent to thousands of households."it's better to work around than to start a business and Taobao."getting rich depends on labor, thrift and running a family depends on JD.com." After e-commerce went to the countryside to paint walls, farmers in Liaoning Province began to take jobs.

Kang Shengying, a farmer in Linghai, Jinzhou, sells his watermelons on "one mu of farmland", a mobile app that specializes in brokering transactions between farmers and buyers. "melons must be good melons. I'm not afraid that you can't buy them."

Zheng Shi, from Xinmin City, Shenyang, placed several cut watermelons in a green field, and the photos made people look sweet.

Zhu Fengyi of Dexing Town, Xifeng County, Tieling City, issued an invitation in the online store: "123 apples" is about to appear on the market, welcome the majority of wholesalers to come to buy, farm food, farm yard, food management!

With the improvement of Internet conditions and the popularity of smartphones, more and more farmers "move" their agricultural products online.

Problem 1: good fruit is not sold at a good price on the Internet

A week ago, Lu Yunsheng, a villager from Yan Dian Township, Wafangdian City, Dalian, came to a special guest, the manager of the northeast region of an e-commerce platform, hoping that Lu Yunsheng could supply goods for a long time.

Yan Dian Township is rich in fruit, nectarines, yellow peaches, apples are of good quality, but often encounter unsalable problems. Last summer, when yellow peaches didn't sell very well, Lu Yunsheng took a picture of his yellow peaches and posted them online. As a result, a canning company in Jiangsu quickly found him, looked at the photos, and ordered 50 tons of yellow peaches by phone. As he didn't have so much at home, Lu Yunsheng took away the yellow peaches of many farmers around him. Sold their own yellow peaches, but also earned 5000 yuan in agency fees, this order gave Lu Yunsheng too much inspiration.

Dalian is a well-known yellow peach producing area. Every August, cans manufacturers from all over the country will go to Dalian for purchases, but many people go directly to Jinzhou District, which is famous and has plenty of goods. Also sell yellow peaches, Yan Dian township products are not poor, the price is also cheap, but because the canning enterprises do not know much, rarely to buy. After seeing the business opportunities brought about by this kind of information asymmetry, Lu Yunsheng "shouted" on the Internet. After selling yellow peaches, selling apples, selling his own, and then selling the surrounding farmers, he sold nearly 300 tons of apples in one winter.

Today, Lu Yunsheng, 39, has become a well-known fruit broker in Yan Dian Township. Farmers want to sell fruit to him, enterprises come to collect fruit to him, and he is happy to post some news online to find possible buyers for cooperation. The store he registered with his real name in "one mu of farmland" has received more than 4700 views, and 170 people have contacted him in the past month.

However, although this well-known seller has done well on the Internet, he has also encountered a lot of practical problems in the actual operation. "Logistics is too troublesome. The express delivery company has not set up an agency here yet. Every time I ship the goods, I have to contact the express delivery company and ask them to send a car to load the goods."

Lu Yunsheng is very worried about express delivery. he especially hopes that several express delivery companies can set up local agencies to reduce logistics costs through competition, so that he can also receive some small orders.

Another feeling of Lu Yunsheng is that he did not have a brand, and good things could not be sold at a good price. "in terms of brand awareness, the gap is too big. The quality of our fruit is fine, but our reputation is not good. Once upon a time, businessmen from Shandong came to us to buy red Fuji apples and shipped them back to be labeled as Yantai Fuji, and the price immediately went up by one yuan. " Lu Yunsheng particularly hopes that someone can organize farmers in Yan Dian Township, achieve standardized cultivation, develop their own brands, and sell good fruits at a good price.

Problem 2: after the Internet, homogenization competition also comes.

Dexing Town, Xifeng County, Zhu father and daughter APP platform to sell apples encountered price war.

Zhu Caiyun and Zhu Fengyi are a pair of father and daughter. Xiao Zhu, a daughter who went to university, is in charge of online promotion, while her father, Lao Zhu, organizes supplies at his home in Dexing Town, Xifeng County. Last year, the two men tried it out and sold a total of 150 tons of apples. This year, Zhu Caiyun intervened early and started pre-selling online without waiting for Apple to come down. "there are tens of thousands of tons of apples waiting to be sold in this village every July and August. You are welcome to buy them!"

Compared with other sellers, it is more difficult for Zhu's father and daughter to sell apples online. Not only do they have no logistics support, but even packing boxes cannot be prepared for customers. Zhu Caiyun specifically marked in the product introduction that "buyers should carry their own transport vehicles and packing boxes."

Lao Zhu said, "Xifeng is full of original things, and taking a breath of air is fresher than that in the city." There is a big temperature difference between day and night here. If you look at the same apple, it will taste better than others'. If you come here to see the goods, there is no empty car to go. "

There is no problem with the quality of Apple, and the online promotion is also very strong, but after the Internet, father and daughter still encountered unexpected difficulties. In Kaiyuan City, which is next to Xifeng, there are also people promoting the same variety of apples on the same platform, which is 20 cents cheaper per kilogram.

The reality is so cruel, when you solve the problem of information asymmetry with the help of the network, without waiting for you to improve logistics, after-sales services, homogenization competition has begun, and even provoked a price war on the APP platform.

Agricultural products online only solve the problem of information asymmetry, let more people know that you have such a good thing, how to contact you, but after the Internet will have to face new challenges. At this time, online sales skills such as activities, brands and storytelling are very important.

Problem 3: lack of sales skills without cold storage

Lin Tianbao, a farmer in Fengcheng City, Dandong, has also encountered the problem of homogenization competition, and the challenge is at a higher level. Lin Tianbao said that the main product in the village this season is Miss Huang. Because there is no cold storage and other storage equipment, there is only 20 days to sell after picking. The land purchasers seize on the farmers' eagerness to sell and desperately drive down the price. Farmers almost lose money by selling Miss Huang to them.

Lin Tianbao hopes to open another exit with the help of the Internet, and as a result, he has to compete with a large number of Heilongjiang sellers after going online.

Faced with the question of what to do after agricultural products surf the Internet, 29-year-old Lin Tianbao answered actively in two aspects. On the one hand, it is based on the concept of reputation first and sincere service to make an online store to ensure high-quality supply and reasonable price. his real-name shop on "one mu of land" has received 14 reviews, all of which are well received. On the other hand, to strengthen the promotion ability, shooting videos and telling stories, there is a passage introducing Miss Huang in his shop, which is planted in the depths of the mountain, finished picking before 8 o'clock in the morning, and dried in a cool and ventilated room. Coupled with the local farmers carefully picking videos, every detail is fascinating.

Lin Tianbao's efforts have achieved some results, occasionally receiving some online orders, but the local Huang girl's problem of "selling at a low price" has not been fundamentally solved.

Lin Tianbao hopes to get professional support for the fierce competition of this agricultural product on the Internet. In terms of hardware, the authorities concerned had better support the farmers to build some cold storage, so that the price will not be controlled by the land purchasers, otherwise the money will be earned by the middlemen after working hard for more than half a year. In terms of online sales skills, Lin Tianbao hopes to get some professional training, and it is best to talk about some practical cases. although agricultural products are listed online, not many people know about them. How can we get the attention of people who want to buy them? there is too much knowledge in this.