The post-80s sisters left the city and returned to their hometown to raise chickens.

Post-80s sisters Guo Meitao and Guo Aitao originally had jobs in the city. In 2012, they made a bold decision to go back to their hometown to raise chickens, so they gave up their superior jobs in the city and went back to their hometown to run a chicken farm.

In the early days of starting a business, I experienced many difficulties and setbacks

Guo sisters' hometown is in Xihuaying Village, Shaerying Township, Tuzuo Banner, where the fields are rich and beautiful, the ecology is very good, and the establishment of a farm has unique conditions. The reason for keeping an eye on this market is that they have understood and examined it from many aspects. at present, the chickens raised in many chicken farms are fed with synthetic feed, and the eggs laid by chickens also contain hormones, and their unhealthy taste is not good. All kinds of mountain eggs and stupid eggs sold in the supermarket are not only expensive, but also difficult to tell the true from the false, which gives Guo Meitao a business opportunity. Nowadays, both urban and rural people pay attention to food health. Pure mountain eggs have a market not only in the city, but also in rural areas. If you go back to your hometown to set up a chicken farm, it will be feasible.

After more than a year of investigation and preparation, they made up their mind, persuaded their parents, relatives and friends, and raised start-up funds for building a farm for raising chickens, and spent more than 1.1 million yuan to build a new outdoor free-range chicken farm. After the completion of the preliminary investment such as site selection, construction of chicken coop and purchase of equipment, her chicken farm was completed.

At first, due to the lack of technology, they encountered a lot of difficulties and setbacks. When choosing breeder chickens, they selected all kinds of chicken seedlings on the Internet, took great pains over and over again, and finally determined Sichuan Macheng green shell laying hens as the first choice for breeding chickens.

In May 2012, the Guo sisters returned to the first batch of breeder chickens, and the chicks were airlifted from Macheng to our city as soon as they got out of their eggshells. They were full of confidence and took good care of them, looking forward to the rapid growth of their chickens. But the sky did not live up to one's wishes. More than 2000 chickens died strangely nearly 1/3 in a few days, and they almost collapsed in the face of the facts before them. But in the end, they were not discouraged, and kept looking up information on the Internet, traveled thousands of miles to the breeding chicken producing area for consultation and inspection, and finally found the reason. The next year they chose the time to enter the laying hens again. When the laying hens grow up and begin to lay eggs, the eggs are unsalable because of the lack of sales channels. The Guo sisters had to get up early in the morning and night with their eggs to sell everywhere. In this way, spent more than half a year, they slowly accumulated a group of loyal customers.

Make use of modern means to open up sales

In order to let the chicken farm move towards a healthy development path, the Guo sisters named their chicken farm "Fu Laifu" and the eggs named "Eslite rural native eggs", which means operating according to conscience, winning customers with sincerity and bringing blessings to customers.

As the career has just started, venture capital is limited, most of the money is spent on production, Guo sisters can no longer open physical stores or enter the supermarket to sell. Through investigation, they decided to develop network marketing. The two sisters sent the photos and materials of the chicken farm to the forum, Weibo, Douban.com, Wechat, QQ group, etc., and played the original ecological card for their "Eslite rural native eggs" to promote. At the same time, they have set up their own websites, opened Taobao stores to sell eggs, and developed a "private customized" model for vip members. If members want to buy Eslite Rural Native Egg, they can place an order on the website or Taobao store in advance, and they will distribute the freshest eggs to members in the quickest way.

In addition to online sales, Guo sisters at the same time online efforts to constantly consolidate existing customers and open up new customers. In this way, "Eslite rural native eggs" gradually got a good order quantity in our city. The market of "Eslite rural native eggs" is getting better and better. The Guo sisters' chicken farm is no longer a simple free-range pheasant, but also grows corn, soybeans, vegetables and so on. Gradually developed into a combination of breeding and planting of ecological three-dimensional planting, product processing in one of the green ecological farm.

Today, the farm has begun to take shape and is becoming more and more famous, and the Guo sisters have become local celebrities.