How does e-commerce get rich in rural areas?

With the rapid development of rural e-commerce, it not only changes the life style of urban people, but also blows a violent whirlwind in the countryside. The popularity of the rural network, logistics to the countryside to promote the development of rural e-commerce, people began to buy things online, which has become a trend in rural areas, farmers also began to realize that the development of e-commerce has brought farmers a way to create wealth. Farmers can also set up shop online without cost.

In fact, rural e-commerce has gone through several years, and the major e-commerce platforms in the field of rural e-commerce are crying for food. Although it has not improved yet, it will still occupy a large market in the near future. Strategically speaking, the development of rural e-commerce is a big project, and we need to start from the following aspects:

I. supply of information

Providing information may seem like a professional word, but it is easy for farmers to understand that in vernacular, I plant what others grow, not what city people need. This is due to the lack of information, and the result can only be that agricultural products can not be sold or sold at a good price. On the other hand, agricultural products are not without buyers, but can not find buyers, which is also due to poor information. This phenomenon is particularly prominent in individual areas, resulting in a large number of agricultural products unmarketable and rotten in the fields. It is all due to the asymmetry of supply and demand information.

Suggestion: do a good job in the early market research before opening the store, find the right target and audience, in order to better develop the market. Encourage more rural operators to open up the market through e-commerce, attract more e-commerce service providers, and form a good rural e-commerce ecosystem. We will fully share information and expand the online sales of agricultural products.

Second, open up logistics

The development of the logistics system lags behind, and the "last kilometer in rural areas" has never been able to get through. The Ministry of Commerce recently issued a circular on carrying out comprehensive demonstration of e-commerce in rural areas in 2016, pointing out that it will take the modernization of rural circulation as the goal, focusing on postal, trade circulation, supply and marketing, e-commerce, logistics and other enterprises, to build and improve the rural e-commerce public service system. After all, the policy is only the policy, the relevant measures are still not carried out, and the rural logistics is still facing the bottleneck.

Suggestion: improve infrastructure construction. We will speed up the construction of rural communications infrastructure and strengthen the construction of logistics system. Integrate the logistics and distribution resources of postal, express, supply and marketing cooperatives and all kinds of logistics enterprises and agricultural products dealers, make full use of idle transport capacity, and gradually improve the infrastructure network of county, township and village logistics nodes.

III. Construction of talents

Alibaba vice president once said: the real core of rural e-commerce is actually the construction of talents. Many thoughtful young people in China go to big cities rather than stay in rural areas, which leads to great changes in the structure of talents in rural areas. How to change the structure of talents in rural areas today is one of the key factors that determine the development of rural e-commerce in the future. Rural areas should pay more attention to the construction of talents than cities.

Suggestion: train farmers on Internet knowledge. Improve farmers' awareness of the Internet, enhance farmers' interest in information technology, and enable farmers to achieve consumption sharing, economic sharing and development sharing. Teach the masses in rural areas to open shops, maintain and run, and see the benefits.

IV. Brand building

If we want to improve the competitiveness of our products, we must strengthen our own brand construction. Building an important strategy with brand as the core is very important, maybe everyone thinks that only enterprises need so much, but as a Taobao merchant, we need to strengthen our own brand building. for example, the relatively large nut merchants, such as the new farmer and the three squirrels, all have a firm foothold with the brand.

Suggestion: strengthen the retrospective management of the quality and safety of agricultural products. We will strengthen the construction of a traceability system for the quality and safety of agricultural products, make online agriculture-related transactions traceable, and make comprehensive use of online and offline regulatory resources to ensure the quality and safety of agricultural products sold online. Fully mobilize their own enthusiasm, innovative product features, if it is very different from the existing goods, it is suggested to improve their own service quality, quality to win, service to win repeat customers.

If you want to do a good job in agricultural e-commerce, you are not alone in the fight. If you are optimistic about the rural e-commerce market, you are advised to make full preparations before you start, so that you can win the opportunity to create wealth.

Click http://a.app.qq.com/o/simple.jsp?pkgname=com.tuyin.tuyinapp to download the Tubin client. Or visit Tubin's official website www.tuyin.com for more agricultural news.