School of Tea Shop Decoration Style
The decoration of the milk tea shop has always been an important part of the operation of the milk tea shop, so today the editor will focus on the decoration style of opening a milk tea shop next to the school.
The unique concept of the storefront
Nowadays, the consumers in the milk tea market are mainly young people. Especially in the school, middle school students account for a large part of the consumer group of milk tea shops, so the storefront is mainly aimed at high school or university students. The theme design of the storefront can be on the dark side, and the decoration of the storefront pursues items with a strong flavor of the age, such as binding books, pendulum clocks and hourglass, and so on. The cup of milk tea should also be designed in accordance with the store theme as far as possible. Then randomly attach tearable stickers to the cup, which can be used for guests to write down what they want to say.
The initial development of the storefront
Because the storefront is aimed at the young people of the school, the first batch of storefronts should be opened in areas with a relatively high concentration of students, preferably in the university town, or near a larger high school, to ensure that there are enough students around their storefronts, so that the concept of their storefronts can be maximized at the initial stage, and attract more customers. Then through this unique emotional model, let people leave a deep impression on the store, after attracting enough attention of students, began to expand. The expansion of the storefront should have a certain periodicity, because the items retained by students usually have a longer life, and the first cycle mainly develops the first generation of storefronts near the school, so that their storefronts can collect more people's youth.
Late update of the storefront
Wait until a certain period of time after the establishment of the first store of the brand, and begin to build the second batch of storefronts. This batch of storefronts had better choose those places where college graduates are more concentrated, and can be different from the first batch of storefronts in terms of storefront style. the style had better have a certain modern flavor. Then in such a store, those who have graduated can make a request to the store staff to retrieve the things retained in that year, and then the store staff will contact the original store to pick up the items, transport them and give them to the customers. This forms a cycle of store management. In this way, the attraction of the existence of the store to consumers can be maximized.
Such a brand can be said to be very new in this market, but relatively; to achieve such an effect, the cost is inestimable. You can also consider developing some small items while operating a milk tea shop. This can ensure the improvement of profits in the initial stage of the store and provide the capital needs for the later development of the brand.
Official website address: http://naicha.jiaodong.net/
Official account of Wechat: Pearl Milk Tea official WeChat (Bubbletea_gw)
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