Yunnan Rongchang Pu'er leads the management mode of opening tea shop

For the operation of a new type of tea shop, commercial management should first attach importance to popularity.

The so-called popularity is to pay attention to the business atmosphere of shop location, which should be aimed at the specific product of tea, and can not be simply equated with the general commodity management.

The location of tea shops can be considered in several ways: for example, bustling commercial centers, leisure and entertainment streets, near hotels and restaurants, tea shops joining residential areas, different locations for different customers, business varieties should also be distinguished. For example, in the busy business district, customers pay more attention to the brand. At the same time, it should be matched with relevant health-preserving foods and special products. The key consideration of tea in residential areas is as a necessity for residents' consumption, but for different levels of residents, the management style of tea shops should also be different to adapt to different levels of consumers. He believes that the varieties of tea in the store should be three-dimensional, such as dividing them into different functional series on the basis of categories.

Tea is a special commodity, in addition to drinking health care, but also cultural connotation.

Therefore, the management of tea needs to master a wealth of tea knowledge. In addition to the origin, type, processing, tasting and appreciation of tea, it is also necessary to have certain knowledge of tea sets and tea culture, which is very persuasive to the products and prices. When communicating, we must first analyze the characteristics and needs of tea drinkers.

Tea is a very regional product, and its quality is affected by geography, climate, production, storage and many other factors, so under the traditional production technology, the quality and taste of tea are very uncertain, which also leads to the fact that "ten miles of different tea". What about tea culture? From a secular point of view, many tea rituals, tea rituals, tea arts and so on will have different forms in different places, and people in different places have inherited their ancestors' customs and drinking habits about tea.

It is precisely because the consumer groups from tea products to tea culture to tea are restricted in one way or another, for thousands of years, Chinese tea has been shown as regional tea, and the regional characteristics determine the characteristics of tea and cover the brilliance of the tea brand. Just like this, there is the embarrassment of famous tea but no famous tea in China. People who make tea look at heaven and are subject to heaven; tea sellers choose and buy tea by place and are subject to the earth; tea drinkers measure the quality of tea by relationship and are controlled by others. This system is fragmented, fragmented and unsystematic.

What Rongchang Pu'er should do is to guide tea drinking to the concept of health preservation. The consumption habits of surrounding health-preserving foods driven by tea are affected by this environment. We need to unite from the point of view of the market. Through the differentiation of tea shops to affect the tea environment, so that Rongchang Pu'er tea is not only the representative of tea, but also a kind of trust and care.