Maotai customized liquor sales of 279 million yuan, overfulfilled the half-year plan and performed well

Guizhou Moutai Personalized customized Marketing Co., Ltd. has been established for two years, with consumers as the core, constantly meeting the individual needs of consumers, so that consumers can enjoy high-quality service while tasting Maotai liquor.

The establishment of Maotai customized Liquor Marketing Company is another effort for the group to break the transformation and reform of the inherent mode. it revolves around the five core advantages of "quality, integrity, innovation, convenience and standardization". To interpret the high-grade charm of human Maotai as the mission, to meet the individual needs of consumers as the purpose, to provide consumers with their own Maotai liquor.

In addition to launching commemorative customized wines every year according to some history and culture, special anniversaries and large events, here also provides personalized and fashion customized services for Maotai Liquor and series of liquor of various qualities for global celebrities, enterprises, institutions and individuals.

It is understood that in the first year of its establishment, the personalized customized marketing company customized more than 60 products and achieved sales of 170 million yuan. Maotai personalized customized wine has also become a hot topic in the industry, setting off a new upsurge of national wine customization.

In 2015, Maotai Custom Liquor Company customized nearly 100 products, with sales of 310 million. In the first half of 2016, the sales income including tax was 279.053 million yuan (excluding tax sales income 238.5068 million yuan), an increase of 227.37 per cent over the same period last year, the total profit was 18.7131 million yuan, an increase of 140.95 per cent, and tax (income tax) was 468.37 yuan, an increase of 140.98 per cent over the same period last year. The target of the company's board of directors in 2016 was broken down into 250 million yuan in the second quarter, which has exceeded the target.

We also learned that consumers have two choices when customizing. the first is modular customization, choosing the packaging of Guizhou Moutai Liquor and Maotai Liquor Series Liquor. adding customer personalized elements to the fixed packaging area is produced by Guizhou Moutai Personalized customization Marketing Co., Ltd. The second is personalized customization, according to their own preferences and requirements (bottle type, color, capacity, personality information, etc.), they can choose personalized packaging or separately put forward design requirements for packaging. Guizhou Moutai Liquor Personalized customization Marketing Co., Ltd. carries on the packaging design, after the examination and approval, the packaging production. All these allow consumers to experience tailor-made Maotai custom liquor with strong exclusive style and high-quality one-on-one service, which not only highlights the custom taste, but also becomes their exclusive collection treasures.

Each custom wine is made to meet specific customers, and the whole custom service is based on complex brewing technology, unique design style and different commemorative meaning, making each bottle of custom wine a unique treasure in the wine. at the same time, it has become an uninheritable cultural symbol. It is the brand value of Maotai, the sales guidance of "nine marketing" and the core customized service of "individual customization, flexible production and ultimate service" that make the customized liquor company move forward steadily in the new wave of customized wine.