The market transaction has quadrupled in the past 10 years, taking a closer look at China's health wine market in 2016.

In 2001, the scale of China's health wine industry was only 800 million yuan; in 2005 it reached 4.5 billion yuan; in 2008, it broke through the 10 billion yuan mark. By 2015, the national health wine market has exceeded 20 billion yuan in turnover. Some people in the industry predict that this situation will continue to heat up in 2016.

According to the Maotai liquor agent, internationally, the consumption of health wine, health wine and nutrition wine accounts for about 12% of the total consumption of alcohol (including liquor, wine, fruit wine, etc.). If calculated according to this ratio, the market scale of health wine will reach 6-70 billion yuan. Thus it can be seen that there is still a lot of room for development in the health wine market, and among the mainstream hot-selling products in the market in 2016, the possibility of some newly emerging health wine brands cannot be ruled out. "

Analysis on the trend of Health Wine

For the health wine industry, a fact that can not be ignored is that it has maintained a high rate of growth for many years. According to relevant data, since 2010, the health wine industry has maintained an average annual growth rate of about 30%. After 2012, compared with the liquor industry, this situation is more obvious. Experts believe that since 2012, the liquor industry, which occupies the dominant position in China's liquor industry, has declined as a whole, thus bringing excellent development opportunities for the long-squeezed health wine industry. In 2013, liquor, the leader in the liquor industry, grew at an average annual rate of less than 10%.

"the rising trend of the health wine industry is obvious, which is related to the characteristics of its small categories." People in the industry said that the relative sales of health wine are relatively small, and in the case of a small base, its growth rate is naturally astonishing, far exceeding that of the liquor industry in terms of the rate of increase.

Since 2012, one of the directions of change in the field of liquor is the popularization of products. Affected by this, the popular proposition in the field of health wine has been paid attention to again. Industry insiders believe that in 2016, health wine enterprises are likely to hold high the banner of popularization as well as spirits enterprises.

In fact, the popular concept of health wine is not behind that of liquor, but when the liquor industry focuses on this concept, the deep use of this concept of health wine is regarded as due.

According to the analysis, also limited by the relevant policies of the central government, high-end luxury health wine is not favored, the industry believes that it has a certain market potential, but will not occupy too much share, and driven by the large health industry and the concept of healthy consumption, popular health wine will develop rapidly.