Wang Sicong invested in this industry and made more than 300 million a day.

Wang Sicong, the son of Wanda, entered Hong Kong stocks for "eating" on Friday and made headlines under the headline "earning HK $300 million a day".

1. "eat" stocks entering Hong Kong earn a lot of money.

On the same day, Dietetic Concepts Holdings, which is 10.11% owned by Wang Sicong, was listed on the gem of the Hong Kong Stock Exchange at a price of 0.45 yuan (HK $) per share. On the same day, the share price soared to 8.02 yuan, an increase of 1682.22%. The closing price was 4.28 yuan per share, making the book profit of Prince Wanda more than 300 million yuan.

After just one weekend, Dietetic concept closed down 76.40% on Monday, the share price was fixed at 1.01 yuan, and Wang Sicong lost 264 million yuan on paper.

In spite of this, the concept of diet in the two days on the market, still achieved a 1.24-fold increase, the son of Wanda still made 45.29 million yuan.

It is reported that Diet concept issued a batch of convertible bonds to Private Equity Capital, which is 100% controlled by Wang Sicong, in December 2014, with a transaction value of US $4 million, holding 10.11% of Diet concept shares and 80.88 million shares after listing.

According to public documents released by the Diet concept, the company is incorporated in the Cayman Islands and mainly operates high-end restaurant chains. As of the first quarter of this year, there were 22 restaurants, all located in prime consumption areas in Hong Kong, such as Lan Kwai Fong, Causeway Bay, Times Square and Harbour City.

2 like to eat roadside stalls to build a food empire?

In addition to making headlines for investing in delicious food, Wang Sicong and his girlfriend can always attract onlookers because of the huge contrast between the halo of the "rich second generation" and roadside snacks.

Wang Sicong seems to have a penchant for roadside stalls while eating mom's hoof flowers at Qiaotou with friends in Chengdu and having barbecue or Spicy Hot Pot on the streets of Beijing.

Don't think that Prince Wanda just likes to eat. Judging from the investment project of his completely controlled private equity, Wang Sicong has a special preference for investing in "eating".

In 2012, Procter Capital bought a stake in Hannah Mountain Restaurant Management Company (hereinafter referred to as "Hanna Mountain"), and Hanna Mountain immediately showed a trend of rapid expansion.

Hannah Mountain, founded in 2001, opened about 100 stores in 11 years, but increased the total number of stores to more than 300 in just four years after Perth Capital invested, an astonishing growth rate.

In addition, Wang Sicong is also an investor in Dianping, a pan-food and beverage industry. Although Meituan and Dianping have merged into "Meituan-Dianping", it is not known from the public information whether the money invested by Perth Capital in Dianping is still waiting for the listing of "Meituan-Dianping" or whether it has withdrawn from the merger to make a profit.

Insiders believe that due to Wang Sicong's identity and background, the market increases confidence in the companies he likes, while the catering companies invested by him will make the market speculate that there will be some form of cooperation with Wanda Group in the future.

(3) make a lot of money by investing in catering?

In November 2009, Hunan and Hubei entered the A-share market. In the A-share market at that time, there were four enterprises in the catering industry: Quanjude, Xi'an Diet, Xiange and Mianshi shares.

So far, A-share catering industry still has only four companies: Quanjude, * ST Cloud Network, New Haohao, Xi'an Diet.

In the past seven years, the number of catering enterprises in the A-share market has not changed.

Looking back on 2007, it was the starting point for venture capital to favor the catering industry, and the original "frenzy" should have taken into account the strong profitability of the catering industry caused by structural changes in eating habits caused by the increase in national income.

But with the exception of the New York Stock Exchange and Little Sheep's entry into the Hong Kong Stock Exchange, investors who rushed into the catering industry then faced the problem of exiting at the expiration of five years, and the road to listing seemed out of reach.

I have to admit that the characteristics of the catering industry are a little out of place with the capital market.

Yao Xuezheng, honorary vice president of the Guangdong Food and Beverage Service Industry Association, has pointed out that catering enterprises themselves have financial opacity, unstable profits, and irregular management. these three points are considered by him to be the three most important reasons why catering enterprises fail to pass the listing examination and approval of the CSRC.

"this is a common problem in catering enterprises. Raw material procurement price management is not clear, personnel contracts are uneven and liquidity is large, missing invoices cannot be effectively supervised, and many stores even have incomplete licenses. This will make the capital market feel that it is difficult for catering enterprises to accurately value, and the securities supervision department will also think that it is too risky for investors to let such enterprises go public."

In order to improve the return rate of catering and housing, in addition to hiring eight major cuisine golden chefs to stay in the store, Hanbi House in Qingdao has also made great efforts in ingredients. The "Cross-Strait Food Research Group" is specially responsible for collecting the top and fresh ingredients from all over the world. The picture shows the picture provided by the China News Service of Hanbi Lou, Qingdao.

At the same time, he also mentioned that since the central government cracked down on "three public consumption", the entire domestic high-end catering industry has entered a long "cold winter". At the same time, with the reality of rising labor costs, rents and raw materials, the profits of catering enterprises are constantly falling, and the growth rate is as low as the bottom. In order to survive, the competition in the entire catering industry is fierce, all of which have become the objective reasons for the listing difficulties of catering enterprises.

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