Grow and earn money! What is the secret of "getting rich"?

In the minds of the vast number of farmers in Hechuan District, Chongqing, "Lai Chenghong" is equivalent to "getting rich." the reason is very simple, that is, Lai Chenghong does agriculture and grows what to make money! How can you be so magical? His great trick to get rich, we have to start from the beginning.

I. from catering industry to agricultural material planting

Lai Chenghong, born in 1970, is a native of Bailu Xincun, South Office of Hechuan District, Chongqing. Before engaging in agricultural materials and planting, he made meals in Jiefangbei in Chongqing for a while, and slowly became interested in agricultural materials and planting in the course of his work.

Lai Chenghong: "I returned to Hechuan in 1999 and worked as an agricultural material until now." I have set up an agricultural management department, mainly dealing in seeds, pesticides, fertilizers, and providing technical services. I think it is very happy to learn a set of techniques to increase production, income, and benefits for farmers. "

Second, Lai Chenghong does not aim to make money blindly by leading entrepreneurs back home to get rich and engage in agricultural management. He constantly uses various books and materials to study. After making a little success, he provides project and technical assistance to those who return home to start a business. Since 1999, hundreds of entrepreneurs who have returned to their hometown have been led by him to plant fruit trees, strawberries and crops, and have embarked on the road to becoming rich.

Li Wendou (Young entrepreneurs returning to Hechuan, Shitan Town, Wutong and Liushe): we used to wander and work outside, and it was very hard to work outside. We wanted to come back and do something at home, but we didn't know what to do. The sales of watermelons in hot weather are not bad, so I found a few mu of land to try to grow, hard and unsatisfactory. One day when we went to Hechuan, we got to know Mr. Lai of Hongfeng seed industry. he helped us guide us this year. About 25 watermelons are big, and generally more than 10 to 20 jin, resulting in a bumper harvest.

Zhou Min (returning entrepreneur): it's hard to work outside. I didn't know how to grow some fruit as soon as I got back. One day Lai Chenghong came to our village to provide the technology of growing strawberries. I planted two mu of strawberries with his help and guidance. As a result, I got a bumper harvest and sold it at a good price.

Third, the "wonderful military advisor" gives advice to the yellow peach industry.

With the help of Lai Chenghong, more and more people have become rich in planting and entrepreneurship, and everyone has given him the title of "wonderful advisor"! At that time, the yellow peaches produced by Hechuan Taihe in Chongqing were different in color and light in color, and they could not be sold in the market. When the improved varieties from other places came to Hechuan, there was nothing they could do.

The villagers in the southeast village of Taihe Town thought of Lai Chenghong and hoped that he could give support to the local yellow peach industry. After an on-the-spot investigation, Lai Chenghong and relevant local personnel came to the Shan Leng in Meishan, Sichuan Province, and spent a whole week learning the planting techniques of yellow peaches at various local yellow peach planting bases.

Lai Chenghong said: "at that time, there were meetings for farmers and training in planting techniques. Through the mixed application of inorganic and organic fertilizers, and then by adjusting the leaves and shape of peach trees, the fruit became redder, bigger and sweeter, and the very unique flavor of Taihe yellow peach opened up. Now Taihe Huangtao has formed a brand. It is very popular in the local area and has become a famous business card in Taihe town. "

Fourth, go out and bring in, greatly increase the yield of rice.

From growing watermelons to strawberries to growing yellow peaches, the local villagers' trust in Lai Chenghong has been upgraded again and again. Lai Chenghong has also changed from an ordinary person to a "man of getting rich." By chance, he set his sights on the rice farming industry, which everyone now thinks is unprofitable.

At that time, the overall yield of rice in Hechuan area was about 1000 jin per mu, and farmers made a meagre profit after excluding all kinds of costs after harvest. He wondered whether the status quo could be changed through technological improvement. After a large number of field visits to various parts of the country, in 2011, Lai Chenghong combined with loans successively invested more than 2 million yuan to introduce a foreign high-yielding rice variety suitable for planting in Hechuan area, and specially designed a rice yield increase plan.

He said: "at that time, through studying outside, I learned that Yuan Longping's seeds, pesticides, and fertilizers are matched, and it is a technology called improved seed and good law. Get more income under the same planting conditions. " Although Lai Chenghong's idea was good, he soon encountered a big problem, that is, local farmers did not buy it! 、

In order to allay everyone's worries, in the early promotion process, Lai Chenghong went all the way to more than 20 towns and streets in Hechuan District, including Qiantang, Yunmen, Longshi, Dashi, Taihe, Longfeng, and so on. He personally came to the fields to gather local farmers and train them hand-in-hand to popularize planting knowledge and skills.

At first, a small number of farmers were skeptical and tried to plant a small amount according to the growth plan, while more farmers took a wait-and-see attitude. When farmers in Shayu Town, Hechuan District, Tang Daosheng first came to publicize, we still didn't believe it until we planted it. Now we can harvest about 1700 of rice per mu. His method is very good, and now more people believe in him.

In the face of the fact of a bumper harvest, the original wait-and-see and suspicion disappeared, and farmers have chosen to use Lai Chenghong's plan. Experts from the Ministry of Agriculture, experts from Chongqing Yudong Academy of Agricultural Sciences, Chongqing Plant Protection Station, Hechuan District Plant Protection Station, Agricultural Survey team of the Bureau of Statistics, agrotechnical stations, seed stations and other professionals have come to inspect and measure yield and harvest, which have been unanimously praised and recognized.

At present, this growth plan has been widely promoted in many towns and streets in Hechuan District, among which Xianglong Town has been promoted throughout the village, bringing good news to tens of thousands of rice growers.

Lai Chenghong said: "the farmers in Hechuan have done it in accordance with my method, increasing the output from eight to nine hundred jin in the past to about 1600 jin now. Farmers' benefits have increased, their profits have increased, and their income has also been guaranteed. "

Fifth, inspection, trial planting, the new product "cream watermelon" reaped a bumper harvest

This success not only made Lai Chenghong taste the benefits, but also made the thinking Lai Chenghong realize the importance of introducing high-quality and high-yielding varieties! In 2012, Lai Chenghong discovered a new variety of "Xiangbati" creamy watermelon at a tasting meeting on an overseas inspection. He was impressed by its rich creamy aroma and its refreshing, sweet and juicy taste.

He said: "in my impression, there are many farmers complaining that the watermelons they grow are not delicious, not good to sell, and the output does not go up. My idea is to introduce this kind of high-quality watermelons into Hechuan to set an example for these melon farmers. so that they can learn in the future, popularize this technology, and improve the efficiency of melon farmers."

At that time, after a full investigation of the town streets of Hechuan, Lai Chenghong opened up small-scale experimental plots in Gulou, Yunmen, Longshi, Longfeng, Weituo and other town streets to observe the performance of the variety in various local geographical and climatic environments. In the process of experimental planting for 3 years, Liujiao Village of Weituo Town, which is located on the mountain of about 500 meters above sea level, was finally selected with suitable climatic conditions, fertile and high-yielding soil and high-quality Linglie spring water. The taste, sweetness and appearance of "Xiangbati" cream watermelon have reached the best level. After trying, we have reached 100% good evaluation and purchase intention.

Wang Lingjing (citizen): after we ate the "Shanbati" cream watermelon planted by Lai Chenghong, we felt very good. It was more crisp, sweeter, juicy and slightly milky than other watermelons. I not only want to buy it myself, but also bring it back to my relatives and friends.

Lai Chenghong said: "this year, we have planted 30 mu of Shanbati cream watermelons. This is not only a start. Next year, we also want to set up a professional watermelon cooperative to plant a larger area and drive more farmers around us to get rich."

Tips for getting rich experience:

1. Master the technology and know everything to become a god-man of getting rich.

2. If you have no one, you should make foreign varieties into local characteristics and become rich skillfully; if you go out and introduce them, you have to consider carefully what to introduce and how to localize it.

3. Cultivate your own creative thinking.