Shandong Yangxin beef cattle industry is really called "cattle".

In a RT-Mart supermarket in Binzhou, Shandong Province, the reporter picked up a bag of vacuum-packed Yiliyuan brand raw beef, scanned the two-dimensional code on the packaging bag with his mobile phone, and "traceability platform-inquiry page" appeared on the mobile phone screen, showing the traceability number, ear label, rancher and other information of the bag of beef.

"Since March 2011, our company has invested more than 40 million yuan to build Shandong's first Internet of Things beef cattle traceability system." Yang Zhengang, chairman of Yiliyuan Company, said that the price of a high-grade fattening cow is 13 to 14 times that of an ordinary fattening cow, while the feeding cost is only more than twice. In order to raise high-grade beef cattle, Yiliyuan also invited experts from the Chinese Academy of Agricultural Sciences to issue a "nutrition package".

Whole plant silage corn ears and straw should be broken together, into silage pond, after ammoniation, whole plant corn becomes soft and fragrant feed. This practice is more common in dairy farming and rarely attempted by beef cattle farmers.

Yangxin County took the lead in implementing the planting mode of "changing grain to feed" in the whole province. Balipo Village, Yanghu Township, the county has a total of 3600 mu of cultivated land. This year, 2800 mu has been transferred to Yangxin Guangfu Animal Products Company, a well-known beef cattle breeding, slaughtering and processing enterprise. "The net income of corn planting for one season is several hundred yuan, silage corn reaches 3000 yuan, and after beef cattle transformation, the output value is 4000 yuan to 5000 yuan." Zhao Bin, secretary of the village party branch, said that the enterprise rented land to grow rare whole-plant silage corn.

In less than a year, in addition to the spontaneous transfer of land grain to feed by enterprises, there are also three modes in the county: one is to borrow arrow cattle industry to develop an order of 5000 mu, which provides seeds and farmers are responsible for seed management; the second is that members of beef cattle cooperatives "change grain to feed" their own land, which is the largest in quantity, with tens of thousands of mu; and the third is that farmers 'brokers purchase feed corn from farmers. Now in Yangxin, the binary planting structure of "grain-cash crops" has become the ternary planting structure of "grain-cash crops-feed crops".

"At present, Yangxin beef cattle industry has formed a complete industrial chain from pasture planting and calf breeding to breeding, fattening, slaughtering, segmentation, refrigeration, cold chain logistics distribution, catering and R & D and processing of fur and blood bones." Yangxin County Party Secretary Ma Fuxiang said.

Yangxin can become the "high price place" of beef cattle industry because there is sufficient competition here, and there are more than ten thousand people engaged in leather, beef cattle and other peripheral industries. Here, cow dung can also be recycled and fermented to make foliar fertilizer and solid fertilizer for planting green organic fruits and vegetables. Cattle blood can extract SOD, which has high medicinal value.

At present, beef cattle industry accounts for 41.6% of the total agricultural output value of the county, and the total output value of beef cattle industry exceeds 35 billion yuan.

In May 2014, Yangxin County signed a strategic cooperation framework agreement on agricultural products e-commerce with Beijing Yimutian Group, opened a characteristic industrial belt of Yangxin County on its one-mu agricultural network, the largest agricultural products trading platform in China at present, and carried out in-depth cooperation in agricultural products e-commerce training, big data information, etc.

At the same time, the Animal Husbandry and Veterinary Bureau of the county prepared Yangxin Halal Beef E-commerce Trading Platform, implemented digital image file supervision on the production process of enterprises stationed "online", and delivered the brand products of "Yangxin Halal Beef" uniformly. In the "offline", the completed Furun Square can provide centralized display and marketing for 50 to 80 beef cattle production and processing enterprises, and undertake functions such as catering, hotel and commodity display, cultural skills training, etc. "Online" and "offline" integrated circulation business model, will make Yangxin beef cattle industry development even more powerful.

At present, Yangxin County has formulated the "Thirteenth Five-Year Plan" for beef cattle industry. In the next five years, Yangxin will realize a complete beef cattle industry chain from forage grass planting, beef cattle breeding, fattening, slaughtering, deep processing to cold chain logistics distribution, catering chain, leather deep processing, etc. through the construction of "five zones" of China Yangxin beef cattle breeding key development zone, beef cattle slaughtering and processing and cold chain logistics distribution zone, biotechnology research and development zone, beef cattle leather deep processing zone and Muslim style town efficient ecological ethnic industrial park, singing the brand of "Yangxin Muslim Beef". Strive to become the first "cattle" county in China and promote beef cattle industry to move towards 100 billion industrial clusters.