After 3 years of starting a business and raising pheasants, the female doctor of Peking University sold more than 10 million yuan a month.

After 23 years of hard study, Yu Chun, who got his medical doctorate from Peking University, returned to his hometown of Yuexi to start a business despite his parents' opposition. Because of her medical background, she focused on the pheasant project. Yu Chun says what she wants to do is simple: to provide healthy food for the next generation. "I'm not a product producer, I'm just an ecological porter." From scratch, to the current monthly sales of 10 million, how did she do it?

Wearing a white lab coat to study products in the laboratory, the civil service position with an annual salary of more than NT $100,000 from nine to five every day seems to match Yu Chun, who is a doctor from Peking University, and has made his parents proud. However, Yu Chun's decision to start a business in 2013 deeply affected her later life.

Returning from Guangdong to her hometown in Yuexi, Anhui, she wants to start a business in the depths of the Dabie Mountains, where the average monthly income is 3000 yuan. Parents' strong opposition to blame is inevitable. The road to starting a business has experienced twists and turns, and the sales of products have changed from the original fresh wild eggs to health care products, but after more than two years of preparation and more than a year of development, Yu Chun has made a breakthrough.

From scratch, to the current monthly sales of 10 million, how did she do it?

Act as an ecological porter for children

Yu Chun recalled the situation after his initial resignation, and the biggest resistance at the beginning of his business came from his parents' opposition. It is not easy to produce one or two PhDs in that closed gully. She quit her job as a civil servant in the Guangdong Department of Health and went home to start a business, which was unreasonable to her parents. During this period, fortunately, I have my husband's understanding. My husband was more open-minded, he resigned before me, and my wife was more supportive when she resigned and started a business.

Yu Chun, who has a hometown complex, chose to start his business in his hometown of Yuexi. For her, this can be said to be the second time to start a business. "I had a successful business when I was a student. When I was a graduate student, I successfully started a training company."

When the business was improving, Yu Chun's parents began to feel relieved and changed their view of her starting a business. This Father's Day, Yu Chun specially gave the wild eggs she sold to her father, and this time his father silently accepted the gift and stopped blaming her.

Fresh e-commerce was once regarded as the last blue sea of e-commerce, but it is also recognized as a difficult bone. Why did Yu Chun choose products like wild eggs at the beginning of his business?

"I am a child of a peasant family. I studied hard for 23 years. When I got my medical doctor from Peking University, my blood was boiling. I thought I could finally change the world and cure the difficult and complicated diseases of the world." But when she saw another incident of melamine, Sudan red and gutter oil, she felt as cold as ice and snow. "it so happened that at this time I was promoted to be a mother, and I was delighted and worried about the arrival of the elf. I was shocked by the three meals a day on our table. What kind of environment will our next generation grow up under? "

Yu Chun says what she wants to do is simple: to provide healthy food for the next generation. "I'm not a product producer, I'm just an ecological porter."

One day, when she returned to her hometown, her mother made miscellaneous grains for her as usual and went to the mountains to pick up wild eggs. Perhaps living in the city for too long, she felt particularly delicious when she ate the food from her childhood, so she began to pay attention to the pure natural ecological food in her hometown.

Because of her medical background, she focused on the pheasant project. Pheasants have the habit of being active, eating less and eating more, and eating only whole grains and wild vegetable insects. what is more unique is that pheasants have more developed lymphocytes and phagocytes than ordinary chickens, have strong disease resistance and hardly get sick, let alone need to be injected with antibiotics. The wild eggs in her hometown are also very different from the eggs she often eats. They are small and colorful. When cooked, they taste very good, tender and delicious. With curiosity, she took several wild eggs back to the laboratory in Beijing for testing and found the special health and nutritional value of wild egg ingredients.

Since then, she and her team began to investigate and screen hundreds of farmers in the hinterland of the Dabie Mountains, selecting qualified farmers as her partners. According to reports, they traveled through the mountains stretching for hundreds of miles in the Dabie Mountains and found the first generation of pure natural pheasants, and conducted advanced scientific stocking and training to shape the natural environment for the original growth of pheasants. To achieve six zero: no disease source, no family history, no drug residues, no antibiotics, no hormones, no heavy metals, so that science and nature collide with ecological products.

Although it is the early stage of the product, the rumor of our team's project of making wild eggs spread like wildfire, and everyone called them the "doctor and mother" team. Yu Chun, as the sponsor of the project, laughs that people call her "Egg" Sister. Slowly, many pregnant women and mothers began to consult about their products, and they gradually became famous in their mother's circle.