The wealth legend after the real estate developer turned into a nymphomaniac.

A mouthful of ordinary flower cake. He found a big industry. He wanted to succeed and looked forward to it, but he was saddened that success came too early. With the fierce competition in the market, the flower cake once again opened up the situation for him. Look at Yao Yuxin in Lijiang City, Yunnan Province, how to use a small flower cake to pry an industry from planting to processing and tourism, and to create prickly wealth in the crisis-ridden market!

This rose manor next to Lashihai covers an area of nearly 1,000 mu. The owner of the manor was Yao Yuxin. In the morning, he would look for some female tourists from other places.

Yao Yuxin: Sichuan, Sichuan beauty, Chengdu?

Tourist: Yes.

Yao Yuxin: OK, please, let's come here and do an activity.

Yao Yuxin wanted to take them to do something that they had never done before. This thing had to start with picking flowers.

Yao Yuxin: Pick one flower at a time, pick it up and then take it over there to peel flowers. Watch out for thorns, roses have thorns. You can pick them, one by one, like this.

After picking flowers, Yao Yuxin began to get into the main topic of this activity.

Yao Yuxin: This flower can be eaten directly. It is for beauty and beauty. It is very beautiful and young. You can see me eating it.

Yao Yuxin: Beauty, I tell you, I eat one you also want to eat one, usually can not eat, where ah?

Tourist: Guangdong.

However, letting everyone eat flowers is not the ultimate goal. The most crucial step in the campaign is to teach visitors to use these petals to make a food.

Yao Yuxin: Our flower cakes are all made of this kind of flower.

In the ancient city of Lijiang, there is a flower cake store almost every ten meters, roughly estimated that the annual sales here are hundreds of millions of yuan. However, many tourists who have bought flower cakes do not know that the stuffing inside the cake is made of rose paste.

Therefore, Yao Yuxin came up with such an experience project of making flower sauce.

Yao Yuxin: Come back, let's move on to the next step.

Wash the petals with clean water, add sugar, and then rub them in one direction for twenty minutes to allow the sugar to fully soak into the petals. Then you can it, and you have a rose sauce. After sealing, the longer it stays, the sweeter it tastes.

Yao Yuxin: This is rose sauce, beauty regimen, and then can improve endocrine disorders, especially if you are all women. But we're missing one more, we're missing one more honey. You can add some honey to it when you go home.

Sure enough, this experience attracted many tourists to inquire.

Tourist: Is this rose candy?

Yao Yuxin: Yes.

Employee: rose sauce.

Yao Yuxin: Rose sauce is rose sugar, Yunnan is called rose sugar. This can be eaten directly, little girl. It can be eaten directly, after three months to eat the best, directly can be coated on bread, tea and drink can be.

Yao Yuxin's factory produces a large amount of rose paste every day, some of which will also be made into rose cakes, which are sold in two specialty stores in Lijiang Ancient Town. However, he said that these rose cakes were all for gifts.

Yao Yuxin: I don't expect this piece. I don't expect how much it can sell. Tourists come and I give them to him, people from relevant departments come and I give them to him, or business partners come and I give them mainly, not for profit.

Lijiang, a place where many people want to make money, business opportunities and risks coexist. Yao Yuxin only spent more than three years here, starting with flower cake, and prized an industry that no one in the local area did, which not only drove tourism, but also got through the deep processing of roses. In 2015, the sales volume was more than 20 million yuan. And all of this started with a flower cake three years ago.

When Yao Yuxin first came to Lijiang in 2012, it was not for roses. Born in 1978, he has been doing foreign trade business of industrial drill bits in his hometown Wenzhou since graduation from university. By 2012, he had saved tens of millions of dollars, and he and several friends came to Lijiang to partner in real estate business.

This commercial street located in Lijiang ancient city was developed by Yao Yuxin and his friends. After completion in 2013, the annual rental income alone will be calculated in tens of millions of yuan. This stable income made others envious of Yao Yuxin. However, as he walked along the pedestrian street that he had developed, a strange feeling gradually spread in his heart.

Yao Yuxin: Real estate is like guerrilla warfare. If there is a project in this city, it will definitely come to this city. If there is a project in that city, it will definitely come to that city. It is a fast-moving type. When the project is completed, the face is all reinforced concrete. I am tired when you face these.

Short-term, rapid, guerrilla investment planted a great sense of insecurity in Yao Yuxin's heart. And in Lijiang, a city dominated by leisure and tourism, some changes have gradually taken place in his heart.

Yao Yuxin: So I satisfy that vanity, drive a good car or show off my house and so on. When I started moving into real estate, I was thinking about what I should do next, how I could change around and be able to settle my career.

The change in concept prompted Yao Yuxin to start looking again, where there is a more stable and long-term career. Until one day, on this 71st Street in the ancient city, he accidentally walked into a flower cake shop and bought a rose cake. As he ate, his life changed dramatically.

This was Yao Yuxin's kitchen. Ever since he ate that rose cake, almost all the dishes cooked at home had to be decorated with roses.

Yao Yuxin: Rose chicken, rose shrimp, rose yam, any dish you will think of can use roses, at the beginning of my mind is all roses.

Hu Guoping: He has become a nymphomaniac. He wants roses for everything.

So, what did Yao Yuxin eat that day on Seventh Street that made him so fond of this rose cake?

Yao Yuxin: It's a very attractive fragrance. People can't help but want to eat the second and third one. Well, I feel that this may be a business opportunity, this is a blank. In people's understanding, roses can also be eaten, this concept is relatively new.

Yao Yuxin was deeply attracted by the sweet taste of roses. Not only that, he even wanted to soak his own water with roses. This bubble does not matter, but also found a small secret: the same batch of roses, Yao Yu new with two different kinds of water to soak, the cup unexpectedly appeared two colors.

Yao Yuxin: Is the color different?

Reporter: This is a little pink and red, this is green.

It turned out that Yao Yu had poured alkaline water and acidic water. Why did this happen when they met roses?

Yao Yuxin: One of the most important nutrients of roses is anthocyanin. When anthocyanin meets alkaline water, it turns green. When it meets acidic water, it immediately turns pink and rose.

Later, Yao Yuxin visited many experts and learned that the anthocyanin content of roses planted at high altitudes was higher, which meant that their economic value was relatively high. Therefore, he set aside two hours every day to turn Lijiang Ancient City around. A few days later, he calculated an astonishing number.

Yao Yuxin: The turnover of each company is about two or three thousand. High five or six thousand, Lijiang ancient city about 150 flower cake shop, a year flower cake in Lijiang ancient city about two hundred million.

Most of the rose cakes in the ancient city are planted in Kunming. In Lijiang, however, no one has planted high-altitude roses on a large scale. At that time, Yao Yuxin had sufficient funds in his hands. He thought, why not grow some himself and sell them directly to the manufacturers who made rose cakes. However, this idea was opposed by many relatives and friends. Even the local people were deeply suspicious of this project.

Employee, Mu Jinjiang: At that time, I was still very suspicious, because the common people had not seen it.

Moreover, Yao Yuxin had never done farm work, let alone planted roses. He knew nothing about planting techniques.

Yao Yuxin: Anyway, it's all blank for me, including technical blank, blank for planting flowers, blank, all listening to others.

However, in this case, he still contracted 200 mu of land next to Lashihai to plant roses. The reason why Lashihai is chosen is that it is already a famous tourist attraction in Lijiang and can make use of existing tourist resources locally.

However, Yao Yu's new method of planting roses is somewhat unusual. He invited Taiwanese technicians to study a special planting plan, which costs twice as much as ordinary planting.

Not only that, this wheat field belonged to other farmers, but because it was close to Yao Yuxin's rose base, he was willing to give his fertilizer to farmers in the wheat field for free.

Yao Yuxin: All the way from here to that wheat field. There are roses again. See? The purpose of this is to ensure that the roses I plant, in every corner, do not have any chemical residues.

In addition to giving free fertilizer, Yao Yuxin's rose field was also hung with many yellow and blue papers. These papers also had a special function.

Technician: What is it for?

Yao Yuxin was standing next to the employees who were talking nonstop. He looked a little embarrassed because he didn't understand these planting techniques until now.

Reporter: If you don't understand these technologies, how do you make decisions?

Yao Yuxin: That's a good question. I generally don't know what kind of planting, I have a supervisory role in management. I want to see his data. I want to see how much he produces every year, how much quality his flowers are every year, and how efficient his pickers are.

Yao Yuxin felt that understanding business was his strength, and whether he understood technology or not was not the key issue. However, the emergence of a technical problem, let him worry endlessly: hundreds of acres of roses, daily weeding work, the workers are tired to complain bitterly, but the effect is not good, this side just pulled out, that side grows up again. However, Yao Yuxin insisted on not using herbicides. Instead, he came up with a brilliant idea. He invited more than 200 free helpers from outside. It was said that as long as these experts came, the problem of weeding would be solved easily.

With the help of geese, Yao Yuxin not only saved half of the labor, but also used goose dung as natural fertilizer.

At present, there are thousands of known rose varieties all over the world, and there are dozens of varieties cultivated in China. And using high-cost fertilizers, physical methods to kill insects, and without herbicides, Yao Yuxin is both laborious and expensive, in order to grow high-quality roses in Lijiang. Because he knew that this was the only advantage that could compete with roses from other places.

Yao Yuxin: We should highlight the advantages of planting on the plateau, the difference between low altitude and high altitude, why I am natural, why I can take it out and eat it directly, tell others these,

Because he didn't understand technology, Yao Yuxin kept using the money earned from real estate to subsidize roses, and made preparations that couldn't be planted for two or three years. Later, he made some catering and tourism facilities at his Rose base.

After so much effort, only one year later, in 2014, the roses actually bloomed.

Mu Jinjiang: The rose sea here and our Lashihai are connected together, so it feels very beautiful. In the past, we didn't have such beautiful flowers in Lijiang, so it still attracts local guests.

Yao Yuxin didn't expect success to come so easily. However, this matter, which should have been worthy of happiness, was like a knife to Yao Yuxin's heart.

Yao Yuxin: The surface is very happy, so many flowers, so many tourists come, inside bleeding, heart bleeding.

Yao Yuxin was so upset because he was about to make an extremely cruel decision on these roses!

Yao Yuxin: I spread all this batch of goods on the farmland as fertilizer. Dry it all back into the field, sprinkle it back into the field.

Good roses, why throw them all back into the ground? Because Yao Yuxin started planting roses, not for viewing, but as raw materials for food processing. He thought that these roses would take at least two to three years to plant successfully, but he never expected that the roses would bloom in large quantities in only one year. Therefore, all the further processing and sales channels were not prepared. Without these, roses can only be viewed, but there is no way to sell.

Yao Yuxin: It's too late to prepare. It's flowering. We're almost ready. There's no flowering. So a lot of waste on the ground, so I was very painful at that time.

Looking at the roses that could only be thrown back into the ground, Yao Yuxin felt very depressed. However, he decided to grit his teeth and persevere. In 2014, his planting area has exceeded 1,000 mu, and the rose processing plant with an investment of 5 million yuan has also been put into use, mainly processing the two rose varieties he planted, Dianhong and Mohong. These two roses, which were not very different in color, had completely different uses in Yao Yuxin's case.

Yao Yuxin: This is Dian Hong, this is Mo Hong. Ink red aroma is stronger, color is better, flowering longer. This Yunnan red has a lighter aroma, but it tastes better. Yunnan red is mainly used as flower sauce, stuffing, and ink red. We mainly make products with fragrance or color.

How can employees pick the petals quickly and neatly when faced with such a large number of roses every day?

Yao Yuxin: Actually, it's very simple, but there are ways. I can't break it off one by one. As long as I grab this flower, pull it like this, okay, this is the petal.

Reporter: Grab the top piece, pull it out, and after picking it off, the petal is still intact.

Yao Yuxin: This artificial flower breaking method can not damage the quality of flowers.

These processed petals are made into rose paste. Yao Yuxin then sold them as raw materials to major food processing enterprises for making desserts such as rose cakes. In 2014, Yao Yuxin himself opened two flower cake stores in the ancient city of Lijiang, but at this time, he suddenly smelled a dangerous signal on the market.

It was as if overnight, there were suddenly more flower cake shops in the ancient city. There was one shop almost every ten meters, and all of them sold low-cost rose cakes. The price was often only one-tenth of Yao Yuxin's.

Fierce competition, so that many stores began to operate difficult. Peer pressure is very high, want to do a lot of tricks to attract tourists. Yao Yuxin's employees also asked him to make several flavors, but he only sold one flavor of flower cake, and the cake filling was very simple, only roses, sugar and honey.

Unexpectedly, because of this abnormal behavior, in the fierce competition, the overall sales volume of his enterprise actually rose instead of falling. How on earth did he do it?

Yao Yuxin: Hello, beautiful woman, excuse me, our company just came out a cake, can you try it, try it. Excuse me, sir, handsome, but we're a pie maker. Try it for free, not to promote the product. Try it if you are not allowed to buy it. Hello, two beauties excuse me, we are Lijiang. Let's do an event, try it, shall we? Beauty can taste our fresh, do not buy, do not need to buy, no poison.

Others sell flowers cake, are cut into small pieces for tourists to taste. Yao Yuxin, on the other hand, often carries out whole dishes to others. Things like that, he does.

He kept hitting walls, letting passers-by taste his rose cakes, not to sell them, but to draw attention to his rose stuffing and rose garden.

Yao Yuxin: It's mainly because of the positioning of our whole enterprise. If we do a good job of one flavor and sell our stuffing, if I develop other varieties, I also have requirements, but I think it's better to do my flower itself well if I invest in this development.

Tourist: This is delicious. It's quite delicious. It's better than the one I just bought.

Yao Yuxin: What do you feel is delicious?

Tourist: It's just more fragrant. It tastes better than that one. It seems fresher.

When tourists taste the rose in the stuffing, Yao Yuxin starts to lose no time to guide them to Rose Manor.

Yao Yuxin: We are made of roses from Lashihai. Have you been to Lashihai? We are in Lijiang La Shihai rose base, you know our rose is in Lijiang that, La Shihai you know? That's where the flowers were planted.

With this unique marketing method, Yao Yuxin attracted a lot of tourists to Rose Manor. He priced a package including sightseeing, horseback riding, boating and dining at 290 yuan. When roses bloom, the peak can reach five or six thousand people a day.

Locally, Yao Yuxin concentrated on developing tourism, and for sales outside the country, he sold his roses as raw materials to food processing plants, cosmetics and beverage processing plants all over the country, quickly opening up sales in the fierce market competition.

Cosmetics: higher oil yield, then we cost, high oil yield extracted essential oil quality is better.

Food factory: The specific is mainly the taste, one of them is really close to good, the other is that there is no astringent taste.

Even some local restaurants have replaced the wedding cakes at the Naxi wedding banquet with Yao Yuxin's flower cakes.

Restaurant: for guests to eat, guests feel very good, because we here, from its skin to stuffing are still very popular, do well.

Now, Yao Yuxin's Rose Manor also has Naxi performances. Next, he plans to focus on developing the high-altitude rose industry, dreaming of one day planting his own roses in more places.