The pineapple sister spelled out in the pile of men

She used to be a peddler who sold miscellaneous fish. She heard that picking pineapples could make money. She plunged into the pineapple field and was scarred. She doesn't have much capital, but she always dares to try it first. After several battles of business, she came up with a famous nickname in an industry once dominated by men. Look at how Wu Jianlian of Xuwen in Guangdong was forced to start a business and transformed into a pineapple sister step by step. This is the sea of pineapple, and there are many dangers here.

Each pineapple leaf is flanked by spikes. It is the season when the pineapple is ripe, and the pineapple thorn is the toughest. People walk in the pineapple field several times, the consequences are terrible. The skin that is stabbed by pineapple still can have allergic reaction, strange itching is unbearable.

But today's protagonist Wu Jianlian insists on holding a pineapple picking competition in the pineapple field.

Wu Jianlian: whoever picks quickly and chooses more will get the prize. I said one, two, three, start picking. Ready, one, two, three, go. Let's see who's fast.

At the order of Wu Jianlian, everyone tried his best to pick pineapples.

One trip, a person took off more than 100 jin. After two rounds, two masters got the bonus.

Wu Jianlian: the two of them choose more and more quickly. So I can get a bonus.

The pineapple field is full of thorns, why does Wu Jianlian hold a pineapple picking competition to get the pickers up quickly? It turns out that March, April and May every year are the season for pineapples to be listed in large quantities, and it is also a golden opportunity for Wu Jianlian to make money.

Wu Jianlian: everyone needs to be faster. The work is a little faster than usual. At all critical times, we have to work hard in March and April. Do you have to be so slow to get the money? You have to get the money quickly.

So how do pineapple pickers dare to walk freely in a pineapple field full of thorns?

Interviewer: aren't you afraid that the pineapple is so stinging?

Picker: not afraid.

Interviewer: why?

Picker: nothing to be afraid of. Just wear more clothes for this one.

Interviewer: wear more clothes. How many clothes are you wearing?

Picker: three.

Reporter: three pairs of trousers. One, two, three.

In order not to be stung by a pineapple, pickers can only wear three pairs of trousers, long-sleeved tops and thick gloves at a high temperature of 37 or 8 degrees.

From the day he made pineapple, Wu Jianlian asked himself to be "fast". In this way, she took the lead step by step and became a leader in the pineapple industry in Xuwen County, and her peers gave her a well-known nickname.

Lai Yuanfang: sister pineapple.

He Shitang: sister pineapple is her

Huang Yonghong: we all call her Sister Pineapple.

He Shitang: because she is the only woman in the whole music circle, and it is good for a woman to make a name for herself.

Colleague: she is a lesbian, but her entrepreneurial energy and spirit is no less than that of gay men.

Now, Wu Jianlian has a pineapple base of more than 7000 mu, a pineapple processing plant, and a large pineapple trading market. People with a whole industrial chain like her are rare in the local area. Now the name of Sister Pineapple is getting louder and louder, but she entered the pineapple industry because she could not eat.

This is a kind of small miscellaneous fish in the sea, and now this kind of small miscellaneous fish can sell for more than ten yuan a jin locally. However, in the 1980s, this kind of small miscellaneous fish sold for only 1 yuan per jin. At that time, Wu Jianlian had no capital, so he had to sell the cheapest miscellaneous fish to make ends meet. Even if you get up early in the morning and late at night every day, you can barely support the basic livelihood of the family.

Wu Jianlian: where can I save money, right? I don't even know where the bank is. I haven't even seen one hundred yuan. It's hard to eat a meal of pork.

She heard that picking pineapples for others could make money. As soon as she arrived at the scene, she rushed to the field to pick them. The pineapple tree is covered with spikes. At first, Wu Jianlian had no experience and did not know how to take protective measures, so he picked the ground and scratched his arms and legs with pineapple thorns.

Wu Jianlian: look how powerful that pineapple thorn is. But there's nothing I can do about it. It is, isn't it? In order to make a living, prick and wipe.

Later, Wu Jianlian thought of a way to make a pair of trouser legs to prevent being stabbed by a pineapple.

Wu Jianlian: we specially made it.

Interviewer: what is this made of?

Wu Jianlian: it's made from that fertilizer bag.

Interviewer: fertilizer bag, is it?

Wu Jianlian: well, the fertilizer bag.

Interviewer: does this work? go down.

Wu Jianlian: it's easy to use.

Interviewer: it works. You don't even have to wear shoes.

Wu Jianlian: you don't have to wear shoes.

It was this Wu Jianlian who worked for a living and became a female hero in the pineapple industry in a year.

He Shitang: no other woman makes pineapple. The women here are not as daring as she is.

Huang Yonghong: she is better than us men. The person who sends pineapple basically has no female hair. She is the only one. We are all in the same line. We all know who sends pineapple.

In 2000, Xuwen County pineapple planting area of more than one hundred thousand mu, pineapple has become a major local industry. Many people made a fortune on pineapples, and the people who made the most money at that time were the shippers. Wu Jianlian also found a business opportunity to distribute pineapples. But there was no female pineapple in Xuwen County at that time.

Sending out pineapples is risky. After the pineapple is picked, the shelf life is only 5 days. It must be delivered to the buyer within 5 days, or the pineapple will rot and pay for it all. Pineapple picking depends on strength to eat, to be a middleman, but to rely on brains and courage.

Wu Jianlian: if other people can do it, why don't I do it? I'm sure someone else can do it, and I can do it, too. If others can do it, we should try it and see how it goes. I can't do it.

However, in the local distribution of pineapples are all men, women hair pineapples have all kinds of inconvenience. When you deliver the goods, you have to escort the car. generally speaking, in one car, in addition to the boss of the delivery, there will be two truck drivers who take turns driving. If Wu Jianlian went to deliver the goods, she would have to squeeze in a small cab with two male drivers for dozens of hours.

With great risks and bitter conditions, Wu Jianlian decided to give it a try. So she contacted a buyer in Hunan in the pineapple market to deliver 20 tons of goods.

This is the pineapple market in Xuwen County. Farmers pull the freshest pineapples and come here to trade. Many middlemen are standing at the gate of the pineapple market to grab goods. They have a handful of hundred-dollar bills and a piece of chalk in their hands. When he saw the desired pineapple, he went up and negotiated the price with the farmers. The rumble of the motor could not stop their enthusiasm.

Middleman: use this money to rob pineapples and buy pineapples here. Buy whichever car is good. This is a deposit for a car. 100 yuan will be fine.

Reporter: what does Chen San, 8 Liang mean?

Middleman: Chen was bought by a man surnamed Chen. He bought the third car, which started at eight and two.

At that time, Wu Jianlian also wanted to grab the goods together with the men. None of her colleagues gave way to her because she was a woman. At that time, Wu Jianlian had only 50,000 yuan, and it cost 30,000 to 40,000 to transport 20 tons of pineapples, just enough to pull a cart. After being optimistic about the pineapple, she and the farmers proposed to pay a deposit in advance. Wait until the pineapple is sold, and then make up the rest of the money to ensure that there is no less than a penny.

Wu Jianlian: to be a man, we should be honest, think of ways to lose money, and pay bills for farmers.

This car must be delivered to the customer intact, otherwise not only can not earn freight, but also bear the loss of this car of pineapple. Then there will be no money to continue.

Quality is what Wu Jianlian is most concerned about. when she chooses pineapples, she checks them one by one, especially the eyes of pineapples. Can pineapples still have eyes? What exactly does a pineapple eye look like?

Wu Jianlian: this is the pineapple eye.

Reporter: pineapple eyes.

Wu Jianlian: yes.

Interviewer: why do you call it that?

Wu Jianlian: it has an eye. Just like the eyes.

Interviewer: yes. It looks like eyes.

Wu Jianlian: this eye is bigger and this eye is smaller. This must taste a little sweeter than this. Because this season, the pineapple should not be too yellow. If the weather is hot and yellow, it will be easy to get hurt if it is pulled into the market.

Reporter: is this green pineapple sweet, too?

Wu Jianlian: it's also sweet. It's still delicious. This is ripe naturally, and there is enough maturity in the ground.

After loading the car, Wu Jianlian rushed to Hunan as soon as possible. Under the care of Wu Jianlian, this truckload of pineapples was delivered to the customer in good condition. She also paid back all the farmers' pineapple money.

This car opened the door for Wu Jianlian to search for gold in the pineapple industry, and she became the first lesbian to work as a pineapple middleman in Xuwen County. Pineapple sister's reputation is also gradually being called out by her peers. With integrity and quality, Wu Jianlian's sales in 2000 reached more than 1 million yuan. After working as a middleman for eight years, she has three or four million yuan in savings.

Wu Jianlian's heart is getting wilder and wilder. She found that when she shipped the pineapple to a pineapple processing plant in other provinces, she could not only make money after processing, but also made more profit than her own transportation.

Wu Jianlian: you give it to others and earn a little service fee. Our own doorstep is full of pineapples, right? we might as well open our own processing plant, process it ourselves, make it convenient for ourselves, and make a little more money.

Wu Jianlian made a budget to build a pineapple processing plant, at least an investment of more than 7 million. With such a large investment, many people in the pineapple industry are sweating for her. Because Xu Wen at that time, no one dared to do pineapple processing.

Huang Yonghong: the processing factory is mainly in all aspects of the market. You can sell what you can do. If you have the ability to run a processing plant, you can't find a market. I can't find it.

Wu Jianlian could not come up with more than 7 million at once, but she knew that pineapple processing could bring huge profits. As long as she has money, she will invest in the processing plant.

Wu Jianlian: if you have 1,000 yuan, you dare to do something for 10,000 yuan, and if you have 10,000 yuan, you dare to do something for 100,000 yuan. Just do it boldly, do it boldly. To develop, we need to be big, strong and big, that is, to do great things with a small amount of money.

By 2008, Wu Jianlian's pineapple canning factory had been built. This is also the first pineapple canning enterprise in Xuwen County.

Wu Jianlian believes that as long as the quality is good, he is not afraid that canned pineapples will not be sold. Every year in March, April and May, it is time for Wu Jianlian to buy pineapples in large quantities, because this is the only time when pineapples on the market are the most delicious.

Wu Jianlian: well, it's too sweet. Sweet and sweet. The pineapple in April and May tastes good and has high sugar content. The canned food tastes better.

Wu Jianlian buys pineapples in the best season, and she wants to choose the best among this batch of pineapples. Canned pineapples must be ripe enough. Wu Jianlian has a special way to tell the maturity of a pineapple: knock a pineapple like a watermelon.

Wu Jianlian: a little sound, you see, a little sound, it is very sweet, this sound, you see, too big, it is not this sweet.

Interviewer: we also have to judge by sound.

Wu Jianlian: yes.

Interviewer: the louder the voice, the less sweet it is.

Wu Jianlian: it is not as sweet as this. But it doesn't taste good without sound. It's too ripe.

Wu Jianlian identified the maturity of the pineapple by tapping it. Don't underestimate her move. It is this action that can save her a lot of costs. After peeling and slicing the pineapple, there is another process to boil the pineapple. At this stage, mature pineapples only need to add a small amount of sugar to achieve the standard sweetness.

It is at the critical juncture when canned pineapples are going to hit the market. Wu Jianlian's practice is beyond many people's comprehension. She chose to sell canned pineapples when fresh pineapples were on the market.

Wu Jianlian: come here, everyone wants to eat. Taste it.

Consumer: delicious.

Through tasting, many consumers slowly began to accept canned pineapple.

Consumer: it feels refreshing and delicious. It's very sweet. If the fresh pineapple is a little spicy, it will cut out its tongue, but it won't, and then it tastes better.

Consumer: when we go back, we will take a few cases home, because this can is a specialty here, we work here, when we go back, we will bring some specialties back, this is very natural.

Interviewer: where are you from?

Consumer: my hometown is from Luchuan, Guangxi.

In fact, Wu Jianlian was not fully sure of this practice at the beginning. But the market reaction surprised many people who worried about her, and to some extent met her expectations.

Wu Jianlian: during the pineapple season, let them eat it and compare it with fresh pineapple to see what it tastes like. To cultivate slowly, they have to eat canned pineapples after eating pineapples, and canned pineapples when the fresh pineapple season is over.

Now Wu Jianlian's canned pineapples are not only sold in Xuwen County, but also out of Guangdong and sold to Jiangxi, Hunan and other places. Wu Jianlian has courage and courage, and the name of Sister Pineapple has spread outside the province. She turned March, April and May into a golden season for her own money. In 2008, sales in these three months alone could reach more than 20 million yuan.

However, in 2009, Sister Pineapple did something that shocked everyone. For a time, the threshold of Wu Jianlian's house was almost broken. Everyone came to complain to her, trying to get her to find a way out for everyone.

Huang Yonghong: when we distribute pineapples here, she comes forward to solve all the big and small matters.

It turned out that when the pineapple was listed in 2009, the pineapple industry in Xuwen County was facing a severe crisis. Pineapple is unsalable, and one jin of pineapple can only be sold for two or three cents. When it comes to the events of that year, the fruit growers still remember clearly.

Peasant household: lose money, all lose money.

Interviewer: can you make money from chemical fertilizer?

Peasant household: no.

Interviewer: can't earn it.

Peasant household: can't earn it. About two or three years, I can earn it.

Wu Jianlian is a big grower and a big circulator. She is the first to bear the brunt of this unsalable market. Others complained to her, but she had no place to talk to her. She went to the seaside alone, trying to figure out what she could do to alleviate the current predicament.

Wu Jianlian: in the past, the market was only 30 mu, which was too narrow to satisfy the fruit grower. The pineapple pulled cannot enter the market and cannot be sold. The boss from out of town came here and saw that, loading fruit on the road? He is afraid to come.

After returning from the seaside, she took a fancy to a wasteland of 150 mu and invested more than 6 million to build this pineapple market, which did not bring her much substantial income at that time.

Wu Jianlian: we have to pick pineapples, we sell pineapples, people want to peel pineapples, and that factory wants to peel pineapples. When we clip a pineapple, it shows that the common people are interested in that pineapple.

However, Wu Jianlian held a sports meeting in the pineapple market, an interesting sports meeting with the theme of pineapple. The first item is to pick up a pineapple with a pole.

Wu Jianlian: ready, one, two, three, go.

Wu Jianlian: this is the first, as you can see. first. This is the second, this is the second. This is the third, everyone is optimistic that this is the third.

The next step is to clip pineapple. Not only can you hold it, but also run fast.

Wu Jianlian: one, two, three, go.

Pick pineapple, clip pineapple, peel pineapple. Although there are winners and losers in the game, no one cares about it. All they care about is the atmosphere.

Interviewer: which competition do you think is the most interesting?

Fruit grower: either one is interesting. It's all interesting.

Interviewer: which do you think is the most interesting?

Fruit grower: I think the one who chooses pineapple.

Interviewer: why?

Fruit grower: I just think it's funny. It's swinging around there. It's fun.

Tourist: engage in activities. The most important thing is to participate and have fun together. This local pineapple is a specialty. Let's hold an activity, let the surrounding provinces, or the people of the world know, let everyone come here to participate in this activity, come here to play together.

Wu Jianlian is gathering popularity by holding a sports meeting in the market. She wants to build a large pineapple market as a breakthrough to establish a trading platform for both buyers and sellers. Use the pineapple market as a business card to get your fame out. She not only wants to attract farmers to the market to sell goods, but also hopes that there will be more pineapple buyers to collect the goods. To this end, she does publicity everywhere.

Wu Jianlian: I go to Zhejiang, Hunan, Hubei, Shenyang and Beijing. Where there is a market, I also send business cards, I also go to run, let them all know that we have a pineapple market in the music world.

After three years of publicity by Wu Jianlian, farmers and merchants all know about this pineapple trading market.

Reporter: from Daqing, I came all the way here to buy pineapple.

Yu Ya'ai: yes, the sea of pineapple here, the place where pineapple comes out. You have to get this local to load the goods in order to be cheap.

Peasant household: it is big here, there are many people here, and the sales volume is a little bigger. It's not sold anywhere else. There's no place to sell it. Right here.

This market not only provides a trading platform for both buyers and sellers, but also publishes the trading information and price of pineapple in the market. If some farmers want to enter the market, they will charge a fee of 25 yuan. When pineapples are on the market, the maximum daily turnover can reach 3500 tons.

Now Wu Jianlian's base area has reached more than 7000 mu. Selling pineapple, canning processing and pineapple market, Wu Jianlian's sales reached more than 60 million yuan in 2015. She also decided to take the lead in introducing more pineapple deep processing projects, and her pattern has shifted from making profits to leading farmers to the development of the entire pineapple industry.