Zhao Zifeng: Selling agricultural products is also selling lifestyle

After five years of studying in Japan, Zhao Zifeng returned to the northeast countryside to grow rice. No chemical fertilizers, no pesticides, online direct sales, annual profit of more than 1 million. The farmers around him talk about him in two words: admire! Ordinary rice sells for one or two yuan a jin, while his can sell it for nine yuan.

Why did you decide to cultivate land-- touch, land, ideal

Why do you want to go home to farm? this is due to the touch of the personal experience of a person around you. The land of Zhao Zifeng's relatives was expropriated, and the government compensated more than 300,000 yuan at one time. As a result, more than 300,000 yuan was almost spent in less than a month! No land, no money, no way, they have to go out to work, but 40 or 50 years old, who will want you? You have to worry about making a living for such a long time after that. This makes Zhao Zifeng feel that the land is actually very precious, but the farmers who own the land cannot see the real value of the land.

So he made a bold decision to go home and become a farmer. I quit my high-paying job in a Japanese company without telling my family, and went back to the countryside to rent 40 hectares of wasteland, or saline-alkali land! This puzzled the farmers around him, and many people said he was too stupid. But Zhao Zifeng does not see it this way. there is no wasteland where crops have been planted, which means that its chemical fertilizer and pesticide residues are zero. And he also found out a good method about the transformation of saline-alkali land. Using cow dung, which contains grass, and grass is supported, it can be improved with cow dung plus a unique technology, which can make the land breathable and unconsolidated, and the wasteland can be transformed into fertile land.

The course is beset with difficulties-- questioning, abandonment and loss

Farming is not as simple as he thought, or even more difficult than he thought. I wanted to grow organic rice without pesticides or chemical fertilizers, but the fields were overgrown with weeds. Hire people to pull weeds and pull crops for a long time, and the labor costs cannot be eliminated. The villagers sometimes give up their children, and the workers do not understand why they should seek far away and waste time and energy on things that can be solved with a spray of herbicides. In addition, because of farming and living in the village every day, he was too busy to accompany his girlfriend, and his girlfriend, who had been talking to him for five years, also wanted to break up with him because he did not understand. To make matters worse, the story of farming at home was also spread to the family, and his parents' sad dissuasion only added to his troubles. He began to doubt his decision, or whether he was too optimistic.

Over the past year, I have devoted all my efforts to farming, and the sales channel is also blank. The output of grain is half less than that of ordinary farmers, but the price is the same as theirs, with a net loss of 200000 yuan this year.

After calming down, Zhao Zifeng encouraged himself not to give up. Planting techniques and cultivation methods can be improved from experts, and the sales channels do not run on their own. In short, it is not time to give up.

Sales lifestyle-photo, blog, Taobao

Zhao Zifeng himself was surprised by the arrival of the turnaround. When he wrote a post on Tianya Forum documenting his life in the countryside and several big dogs, many netizens were attracted by his "pastoral life" and wanted to buy his organic rice.

Zhao Zifeng's choice of life may be like a dream to many people. He built a house with reeds that can be seen everywhere in the area. He built a large house of more than 100 square meters and five or six meters high. He raised chickens and bought discarded particleboard with spare parts. A few hundred yuan could build a big chicken coop that was warm in winter and cool in summer. His daily life is "always balancing the relationship between all kinds of animals to prevent fights!" Because he lives with three Alaskan sled dogs, a Samoyed dog, and a mixed-race native dog. His all-natural lifestyle and stubborn way of planting make people yearn for the taste from the countryside.

In this way, taking pictures and blogging has become an important means of sales. He broadcasts live every day, depicting the chickens, ducks and dogs here vividly and interestingly, just like a movie, attracting more and more followers. Zhao Zifeng now earns more than 700,000 yuan a year from rice and 300000 yuan from cheese, honey and eggs. The farmers around him now talk about him like this: "admire, must admire." I didn't think he could make it at first. But we sell our rice for one or two yuan a jin, and he can sell it for nine yuan, and everyone will accept it. "

Due to the emergence of new media, more and more products are selling not only the product itself, but also a way of life.

Through lifestyle recognition of sellers and products, customer stickiness is extremely high, it will form a fan effect, your every move can become the focus of customer attention, everything in life may also become sellable products. Zhao Zifeng uses the way of recording life to gain everyone's trust and realize product marketing, which is a corner of the agricultural industry and an inspiration.

Making good products and adapting to the sales mode of new media will be a necessary action for innovation in various fields. Excerpted from Southern Rural Daily

To make up a sense of surplus.

Many people devote themselves to agriculture in fact to discover the value of land and pastoral scenery from a modern commercial perspective. The cultivation of agricultural products is sometimes like a craftsman polishing his own works, treating the land with a simple and honest heart, and the land will give you the reward you deserve. If there is no good product, fancy marketing can only be a flash in the pan. Getting the product done well is the first step in starting an agricultural business.

Some people like to talk about their feelings when starting a business, and agriculture is still a more suitable field to show their feelings, because returning to nature and simple life actually coincides with the wishes of many urbanites that can only be realized. It is a cross-border perspective to find the value of lifestyle in agriculture. Some people, he sells agricultural products, it is only the value of that agricultural product, while others, he tells you, this agricultural product condenses the sunshine, the nourishment of Rain Water, and the nourishment of the land, so this agricultural product has a different meaning. to inject a way of life into one's own products is a small and beautiful pursuit.