China's dairy industry, rectifying its name with quality

This is an industry of great social concern, involving tens of millions of consumers.

This is an industry that has experienced rapid development to the bottom of the valley and then reborn. With 2008 as the time node, China's dairy industry has made efforts throughout the process and actively transformed into a modern dairy industry. "build a good house, feed good grass, raise well, produce good milk, and recast the dignity of China's dairy industry" has become the common determination of Chinese dairy people.

Now, after 8 years of efforts, standardized scale farming has become the mainstream, dairy enterprises speed up the construction of a stable and controllable milk source base, and the main quality indicators of fresh milk can be comparable to those of developed countries.... China's dairy industry appears in front of the world with a new look.

Quality and safety is at its best.

In August this year, there were two things that cheered dairy people up.

First, the "China Dairy quality report" published for the first time rectifies the name of China's dairy industry: the qualified rate of illegal additives in China's fresh milk has been maintained at 100% for seven consecutive years. In 2015, the average percentage of milk protein and milk fat, which marked the quality of dairy products, reached 3.14% and 3.69%, respectively, which were 0.34 and 0.59 percentage points higher than the national standard of "raw milk" in China. The total number of colonies decreased to 467000 CFU/mL, which was much lower than the national standard of 2 million CFU/mL, and the number of somatic cells decreased to 333000 / mL. The main quality and health indexes reached the level of developed countries.

Han Changfu, minister of agriculture, said: "after eight years of efforts, China's dairy industry has learned from the bitter experience, fought back by the Jedi, reborn in the fire, and achieved great-leap-forward development." At present, the level of quality and safety is at its best in history. "

Second, not long ago, Junlebao infant formula announced that it would be sold in the Hong Kong market with "the same product, the same quality and the same price". The test results of Junlebao milk powder tested by the international authoritative testing body SGS Swiss General Standard notarization show that in terms of nutrition and food safety, they all meet the relevant Hong Kong standards.

The change from going to Hong Kong to buy milk powder to selling milk powder in Hong Kong is exciting.

Behind the change is the country's rock-solid determination to boost the dairy industry.

In October 2008, the State Council promulgated the regulations on the Supervision and Administration of Dairy quality and Safety, which is the first regulation of China's dairy industry.

Driven by the top level, industry consolidation followed. The outline of the Plan for the rectification and Revitalization of the Dairy Industry formulated a three-year plan for the revitalization of the dairy industry, and the measures for the Administration of fresh Milk production and acquisition regulated the production, acquisition, transportation, supervision and inspection of fresh milk.

After that, the normative documents of China's dairy industry appeared in the public view with a very high frequency, involving raw milk, infant milk powder production, sampling, transportation, merger and reorganization and other aspects. A series of policies and systems have been introduced one after another, which have built a long-term mechanism for the sustained and healthy development of the dairy industry. At the same time, a series of real financial subsidies have also entered the dairy industry.

Policies and funds are beginning to show a driving force for China's dairy industry. In 2015, the proportion of large-scale farming of dairy cows in the country was close to 50%, with an average annual increase of about 4%. The whole plant silage was popularized rapidly, and the output of high-quality alfalfa reached 1.8 million tons. Mechanized milking and cold chain storage and transportation have been fully realized. The production efficiency of dairy industry has been greatly improved, and the average yield of Holstein cows has reached 6 tons, an increase of 1.2 tons over 2008, which has greatly narrowed the gap with developed countries in dairy industry.

The situation of "small, scattered, low and poor" has changed.

In order to revitalize the dairy industry, we must rely on transformation and upgrading.

Li Shengli, chief scientist of the national dairy industry technology system and professor of China Agricultural University, said: "in 2015, the proportion of standardized scale farming of more than 100 cows in China reached 48.3 percent, an increase of 28.8 percentage points over 2008. The national mechanized milking rate reached 95%; milk sources from large-scale farms accounted for more than 60%. This aquaculture pattern is very conducive to milk quality assurance and industrial transformation and upgrading. "

Once the labor pains, in exchange for the rapid progress of the integration process of the dairy industry. In 2015, the proportion of self-built and shareholding milk bases of national dairy enterprises exceeded 20%, an increase of nearly three times over 2008.

Gu Cheng, vice president and secretary-general of the China Dairy Association, said that only through integration can we really establish a multi-party and close interest linkage mechanism, so as to achieve more controllable quantity and quality. This can fundamentally solve the "small, scattered, low and poor" situation of the traditional dairy industry, and it is also the direction and goal of the transformation and upgrading of China's dairy industry.

"Junlebao is in Hebei. After witnessing the collapse of a dairy giant, no one can appreciate the value of quality more than we do." Wei Lihua, president of Shijiazhuang Junlebao Dairy Co., Ltd. said. He said that Junlebao has stepped up the construction of its milk source base in recent years, and all infant milk powder is produced from its own milk source.

China is in a critical period of transformation and upgrading of the dairy industry, small and medium-sized farmers will exist for a long time, these farmers management is relatively weak, the degree of organization is low, how to drive them to develop together?

Zhongding animal husbandry is carrying out such an exploration: "We adopt the 'stock integration, whole-process trusteeship' model of 'company + base + farmers', use large enterprises to drive the integration of small and medium-sized farms, and cooperate with dairy farmers to control the quality of small and medium-sized farms." Sun Guoqiang, president of the company, said. Through entrustment, contracting and technology export, Zhongding Animal Husbandry currently hosts more than 140 pastures in 15 provinces and cities across the country, involving 100000 dairy cows and radiation driving more than 3000 farmers.

According to reports, at present, there are 15100 dairy farmers' professional producers' cooperatives in China, an increase of 6.2 times over 2008. According to the supervision and inspection of the relevant departments, most dairy farmers have signed milk collection contracts with dairy enterprises, and the cooperative relationship is becoming more and more stable for a long time.

The top 20 dairy industry breaks through in the international competition

A glass of milk can strengthen a nation. At present, the per capita consumption of milk in China is only 1x3 of the world average, and that of developing countries is 2. In the future, with the increase of income, population growth and the improvement of the level of urbanization, especially after the full liberalization of the second child, the demand for milk consumption will continue to increase.

The huge market potential means that the national dairy industry has a bright future. In recent years, China's national dairy industry is breaking through in the international brand competition. Yili and Mengniu have entered the top 20 dairy industry in the world. Pure milk of modern animal husbandry and infant formula milk powder of Feihe Dairy have won the gold medal of the World Food quality Evaluation Conference for many times.

Yili, Mengniu, Guangming, Beinmei, New Hope and other dairy enterprises have set up milk source bases or processing plants in New Zealand, Australia, France, Israel and other countries in the form of investment, acquisition and holding. Dairy enterprises' international capacity and global resource integration capacity have been significantly improved.

Han Changfu said that to achieve the revitalization of the national dairy industry, we should take market demand as the orientation, quality and safety as the core, enhance the competitiveness of the dairy industry as the goal, actively promote the supply-side structural reform of the dairy industry, and speed up the transformation of the development mode of the dairy industry. "We are confident that in 10 years, we will strive to reach the international advanced level of dairy quality by 2020, enter the ranks of the world's dairy powers as a whole by 2025, and firmly hold the 'milk bottle' in our own hands."