Ali hand in hand with Hainan Coconut Island to accelerate the "southward" occupation of the rural market

Recently, Alibaba announced that he had reached a cooperation with the listed company Coconut Island in Hainan to sink the channel and deeply develop the rural market. "this signing ceremony represents that the cooperation between Coconut Island and Ali will be further deepened. Coconut Island products will be stationed in 'rural Taobao', and the development of e-commerce platform will reach a new level." Feng Biao, chairman of Hainan Coconut Island Group, said. Industry analysts believe: "through this cooperation, Ali will quickly extend its tentacles to Hainan and other places, expand its sphere of influence, and the channel will sink further."

Ali, which has been dominating the world online, has opened the channel sinking mode and wants to further erode the rural market.

Recently, Alibaba announced that he had reached a cooperation with the listed company Coconut Island in Hainan to sink the channel and deeply develop the rural market.

With the intensification of e-commerce competition, the overall space for market expansion tends to be tense. In recent years, e-commerce has focused on third-and fourth-tier cities and rural markets, and the emergence of "village Amoy" has made the rural market a "hot cake". Many traditional brand manufacturers also hold hands with e-commerce to explore the opportunity of channel sinking.

Alimama, which belongs to Alibaba Group, is the leading big data marketing platform in China, has the core business data of Alibaba Group, and has been expanding in recent years, while Coconut Island Group, which has a huge market in the local market, has become its cooperation target.

Industry insiders believe that it is very difficult for traditional enterprises to gain access to the rural market, but rural Taobao and e-commerce can help them sink quickly. Under the background of "supply-side reform" and with the support of relevant government departments, Hainan's leading enterprises, represented by Hainan Coconut Island and Nanguo Food, have cooperated strategically with Alibaba, which indicates that large traditional enterprises in Hainan have taken a solid step towards the exploration and innovation of the Internet and e-commerce.

Since the beginning of this year, rural e-commerce and internationalization have become the two major themes for the expansion of e-commerce giants. Ali, JD.com, SUNING and other e-commerce enterprises all want to drive growth through rural e-commerce. Many local governments place high hopes on the strategy of "going to the countryside" of e-commerce giants. For e-commerce enterprises, rural areas are the most potential market for tapping incremental users.

This also brings opportunities to traditional enterprises. It is understood that Hainan Coconut Island Group, founded in 1993, is a joint-stock listed company steadily developed by a Haikou beverage factory with a history of nearly 80 years, and it is also the only listed company of health wine in China. In recent years, it intends to accelerate its expansion, so as to form an industrial development pattern dominated by health wine and supplemented by health food and beverage, trade and so on. Hainan Coconut Island has also been trying and exploring in e-commerce, stationed in Tmall and JD.com, and wants to take advantage of this cooperation with Ali to walk on both online and offline legs.

Ali related sources believe that Ali will take advantage of this form of introduction of partners to speed up the laying of channels.

"this signing ceremony represents that the cooperation between Coconut Island and Ali will be further deepened. Coconut Island products will be stationed in 'rural Taobao', and the development of e-commerce platform will reach a new level." Feng Biao, chairman of Hainan Coconut Island Group, said.

In fact, this is not the first time Ali has held hands with traditional enterprises to accelerate the pace of "going south". Two years ago, some of Alibaba's industries settled in Hainan, and the International Tourism Island officially opened the prelude to comprehensive strategic cooperation with Ali. Recently, Hainan Coconut Island has reached a cooperation with Alibaba. The traditional enterprises, represented by Coconut Island in Hainan, have been sinking channels and deeply developing the rural market. With the help of Alibaba Internet platform, Hainan Coconut Island will be able to adapt to the e-commerce era more quickly and complete the transformation.

Industry analysts believe: "through this cooperation, Ali will quickly extend its tentacles to Hainan and other places, expand its sphere of influence, and the channel will sink further." The cooperation between Hainan Coconut Island and Ali platform is also a landmark event in the e-commerce era of Hainan Coconut Island Group, which intends to combine online and offline with the help of rural Taobao village sites with great executive power. At the same time, the characteristics of the open platform of the Ali system will make the rural market enter the Internet era quickly. "