Li Yao: starting a business in his hometown

"because the baby is just full moon, so I have a rest for a while, but I will be busy again next week!" Don't look at Li Yao (above). She is still thinking about her "Yao Yao" brand in her heart.

Li Yao grew up in Kukeng Village, Fengyuan Township, Liandu District, Lishui City, Zhejiang Province, which is now dominated by the middle-aged and elderly, so Li Yao, a post-1995 girl, is particularly conspicuous. Not only because she is young, but also because she is a famous small entrepreneur. Over the past year, she has a circle of friends of more than 2000 people and a large number of loyal customers, with an average daily turnover of 500 to 600 yuan. Every day she would yell at her local products in her moments: "I'm going to pick up duck eggs tomorrow. I need more relatives to place an order now. Oh, the quantity is limited!"

In 2014, the tourism industry in Kukeng Village ushered in spring. The village has established a 3A-level scenic demonstration village, and supporting facilities such as residential accommodation, swimming pools and reception centers have also emerged one after another. Seeing the prosperity of his hometown, Li Yao immediately quit his job in Hangzhou and went back to his hometown to start a business. She hopes that the local products of her hometown can also become tourism products.

Li Yao was particularly confident about the quality of native products in the village, such as native pigs, chickens, ducks, and shiitake mushrooms. She first became a representative of the convenience center in the village, helping villagers copy documents and pay water and electricity bills. Through such an opportunity, she made a meticulous investigation of the local products of the whole village. However, "the only drawback is that there is no customer base," she said.

Last year, the picking festival in Fengyuan Township began to be famous. When Li Yao saw it, he had an idea in his mind. She applied to the reception center Jingxin Pavilion to become a "female shopkeeper."

In the course of talking to tourists, Li Yao promoted the local products of the village, free-range chickens and ducks, free-range native pigs, fresh vegetables, delicious shiitake mushrooms and all kinds of practical goods. Tourists are very interested in this eloquent post-1995 girl, some add her as Wechat friends, some help her to promote, 300,500,800people. It wasn't long before a small circle of customers formed.

In September last year, Li Yao founded "Yao Yao Alpine Agricultural products" and became a "WeChat businessman". She "packaged" all kinds of local products in the villagers' homes, and then took pictures, matched words, and pushed them together. Kukeng Village is more than 60 kilometers away from the city, and Li Yao takes a car to deliver goods to the city three times a week, recording customer feedback and continuous improvement. She began to operate dried Zizania caduciflora and expanded her business scope after getting customer recognition. Fresh Lentinus edodes, dried bamboo shoots, layer cake and original ecological poultry have all become her signature products. Whenever the villagers need to sell agricultural products, they will go to Li Yao, as many as a few hundred jin of shiitake mushrooms, as little as a few eggs, she can find a buyer, and will sell for a good price.

Ten months ago, Li Yao, who had a successful career, was about to become a mother. in order to facilitate pregnancy tests, she moved to the city to live, but what about her "native product" career? She came up with another idea and embarked on a new plan to buy an oven, a pan and an egg beater.

Today's Li Yao, who plans to make a career in the dessert industry, is already familiar with all kinds of cakes, pudding, sago, glutinous rice paste and egg buns. She is going to open a small comprehensive shop with country goods and all kinds of dim sum.

At this point, Li Yao smiled sweetly.