It turns out that Chinese people have loved to drink goat's milk since ancient times!

When people talk about milk powder, the first reaction must be milk powder, not goat milk powder. It gives people the impression that the whole world is mainstream in drinking milk, which is different from what many people know. The truth is that China has had the habit of drinking milk since ancient times, but it is not milk but sheep's milk.

Goat milk is rich in nutrition and has been regarded as the top grade by the Chinese since ancient times. The Compendium of Materia Medica once mentioned: "Sheep milk is sweet, warm and non-toxic, moistens the heart and lungs, tonifies the lungs and kidney qi." Traditional Chinese medicine has always regarded goat's milk as an important health drink. In modern society, sheep's milk is no longer common, but milk is everywhere, which is actually the result of eating habits from the west to the east.

However, in recent years, people have more and more recognition of the advantages of sheep's milk. The technology of removing sheep's milk from sheep's milk tends to mature, and the audience of sheep's milk is gradually expanding. After thousands of years, the image of sheep's milk among Chinese consumers began to recover. And the hypersensitivity of goat milk is very suitable for oriental Chinese who are widely lactose intolerant.

Sheep milk powder interprets the problems and opportunities of domestic goat milk powder for you.

There are many problems in the domestic sheep milk powder market.

China's goat milk market is still in the Spring and Autumn period, and foreign goat milk powder has not yet invaded the Chinese market on a large scale, and the momentum of crushing foreign milk powder against domestic milk powder in the milk powder market of large and medium-sized cities does not exist in this field. Therefore, domestic goat milk powder has the opportunity to seize the position quickly, but it does not mean that the situation of domestic goat milk powder in the domestic milk powder market is very good, and sheep milk is revived in China, but the hero does not mention the courage of that year, and now it can be said to be a new thing. New things are full of vitality, but new things are also immature.

The main problems faced by domestic sheep dairy products include: (1) lack of giants and too many small brands in small enterprises; (2) serious homogenization of products, mainly milk powder, vicious competition and blind price war; (3) there are no industry standards and relevant laws and regulations lag behind. The formulation of laws and regulations is obviously in the vassal position of milk powder. 4. The problem of large-scale feeding of dairy goats has not been generally solved, the price of goat milk remains high, but the quality of milk can not be guaranteed, the situation of using milk powder as goat milk powder occurs repeatedly, and even scandals of using milk powder as goat milk powder occur repeatedly.

There are many opportunities for sheep milk powder in China.

The market of domestic sheep dairy products is full of problems, but there are also many opportunities, because there is a lack of giants and too many small brands in small enterprises, which gives some enterprises and brands the conditions to quickly break out of the siege by virtue of their unique advantages. Because the product homogenization is serious, if a sheep dairy enterprise has goat milk powder and products such as goat yogurt and goat cheese, it will certainly give people a bright feeling, and such a variety of product choices will naturally give themselves extra points in the hearts of consumers. so that you can rely on the advantage of differentiation to avoid vicious competition. Industry standards are all from scratch, and the formulation of standards is the management department, but the formation of industry standards often comes from the scientific production management system of those identified model and star enterprises. become the reference model of industry standards has been recorded in history forever; the problem of large-scale feeding of dairy goats has not been generally solved, which involves the aquaculture of the primary industry and farming enterprises.

The mainstream in China is that dairy enterprises only belong to processing enterprises, and they are not related to the breeding of the primary industry and animal husbandry. Different from the international advanced level of dairy industry, China's dairy industry does not come from aquaculture. There are few aquaculture enterprises involved in the dairy market, the two are separated, but it does not mean that individual large-scale farming enterprises are involved in the dairy industry. Solving the problem of large-scale goat farming is tantamount to having the advantage of large-scale milk sources, not to mention that such farming enterprises have begun to enter the dairy industry, which may be the norm in dairy developed countries, but it is absolutely rare in China.