Tintin's "Agricultural complex"

From seedling planting and sales to strawberry e-commerce and farmers' direct sales of fresh supermarkets, Ding Ding, a college student in Hefei, Anhui Province, has been sweet and bitter all the way.

Ding Ding, a native of Xiaomiao Town, Shushan District, majored in securities investment at Anhui Radio and TV University in 2004. after graduation, he worked as a sales agent in Nantong, Jiangsu Province. he can get a salary of 6,000 or 7,000 yuan a month and live a carefree life. After returning to Hefei in 2009, he taught himself a bachelor's degree in law. That year, when he returned to his hometown, he found that the abandoned fields were so serious that most of the villagers went out to work, leaving only the elderly and children in the village.

Can you use the resources on hand to go home and do something? This was Tintin's first thought. Quitting his job and returning to his hometown with a friend's incomprehension, Dingding followed the policy of the local government to develop the seedling planting industry. Having contracted more than 50 mu of land, Ding Ding bought the seedlings that were in shortage in the market at a low price from other places and waited attentively. He also sold the seedlings at the original price to the surrounding farmers to discuss the planting experience together. The benefit of seedlings is good, and the market is the key. Ding Ding will often run around to promote adult seedlings and form a sales network after collecting local market information.

In 2014, the biggest year of Ding Ding's transformation, he funded the transfer of nearly 70 mu of land in the strawberry base and planted greenhouse strawberries that had nothing to do with his major. Different from the wholesale sales in the past, he registered an online store and started a boutique strawberry e-commerce sale.

As we all know, strawberries are not easy to store and transport, long-distance travel, great wear and tear, and the rate of return and exchange is very high. In order to solve this problem, Ding Ding selected and "beautified" strawberries. Every day, Tintin has to look at the address of the order, and combined with the environment along the way and the local weather conditions, choose ice bags and shock bags to pick at 4pm, direct packaging, punctual delivery at 5pm, low temperature at night, strawberries resistant to storage, usually arrive at the destination at 10:00 the next morning.

In order to learn more about the strawberry online sales market, Ding Ding often places orders with other strawberry online stores across the country as a buyer. "after receiving the goods, he compares the price, taste, packaging, and how to serve the buyer to act cute. Get closer."

With the popularity of their new varieties of "beauty strawberries", they have been sold to Beijing, Shanghai and Shenzhen, as far away as Urumqi. "when the price is at its peak, it can be sold for as much as 40 yuan a jin." This means that selling a catty online earns nearly 20 yuan more than the wholesale price.

In addition to being busy with things in the fields, he also applied for the agricultural economics major in on-the-job education at Anhui Agricultural University. "of course, there is a lot of confusion. In addition to asking other growers for advice with an open mind, you also have to recharge and learn more." Tintin said.

Ding Ding told reporters that if agricultural products continue to follow the traditional wholesale or sales model, they will fall into disorderly competition, which is not conducive to expanding the market. With the help of the network platform, it can not only promote sales, but also promote the common development of other industries. The surrounding growers also followed suit one after another. at first, they could not even register an online store. Ding Ding took the time to train these farmers and teach them unreservedly how to pack and pack to ensure sales and quality.

This year, Dingding expanded another 10 mu of acreage, and the local government also provided him with an interest-free loan of 80,000 yuan, taking into account the large initial cost.

With the arrival of Dingding, the villagers with surplus labor in the village have more sources of income, and the strawberry base needs to work all the year round. Combined with the women and the elderly who work at home, Ding Ding is employed by the hour at 7 yuan an hour. You can earn 50 or 60 yuan a day without interfering with your own business.

Now, aiming at the market for high-quality agricultural products, Dingding has started a physical store business, opened a fresh and fresh direct sales supermarket in the town, started a direct sales business of agricultural products, and concentrated fresh fruits, vegetables and ingredients in the fields. Sell through store experience and e-commerce operations.

At this time, Ding Ding, who has learned financial knowledge, analyzed the cost risk. "if you only do one store, including transportation and labor, the expenses will be very large, and if you open more stores, these costs will spread out." Ding Ding told reporters that the current site selection starts from the urban-rural fringe for the time being, and then gradually expands to the urban area, so that these fresh and green agricultural products can really enter thousands of households. "the first store has successfully opened on May Day. The main farmers sell fresh food directly, selling fruits and vegetables that are now picked from the fields." Tintin is full of confidence for the future.

Ma Jie, our reporter Yang Dandan