Horqin cattle Industry: the persistence of a piece of high-quality beef from pasture to table

Horqin cattle, which is mainly produced in the Horqin grassland in eastern Inner Mongolia, is bred by crossbreeding with Simmental cattle as male parent and Mongolian cattle, Sanhe cattle and Mongolian cattle as female parents. In the past 20 years, a group of Horqin cattle people have devoted themselves and unlimited enthusiasm to building a domestic beef cattle brand, from forage planting, natural grazing, scientific breeding, production and processing, cold chain transportation, all-channel sales to the formation of delicious food on the dinner table, forming a complete and orderly industrial chain to safeguard the food safety of the Chinese people.

A tight industrial chain to transport beef from the prairie to the table

Horqin cattle industry chain began with forage planting, a total of seven planting bases, the main crops planted are silage corn, forage sweet sorghum, alfalfa, oats and so on. Among them, alfalfa, as a leguminous plant, is a favorite forage grass of Horqin cattle, which is continuously transported to Horqin cattle with high protein to make its meat more beautiful and nutritive value higher.

In the forage planting base of Horqin cattle industry, from sowing, irrigation, deworming, weeding, harvesting, bundling, film wrapping to loading and unloading, imported agricultural machinery is used, which has excellent performance and excellent equipment, and can realize large-scale joint operation.

In the seven modern farms of Horqin cattle industry, only after strict acceptance and being identified as qualified Horqin shelf cattle can they be accepted and marked with a proprietary ear mark to record the information at the time of entry: mouth age, weight, source, breeder, veterinarian, feeding, entry time, physical condition, inspection and quarantine, etc., like the identity card of Horqin cattle, is the beginning of the traceability system. Professional breeders adopt the feeding method of grass first and then concentrate, strictly implement the feed ratio, feed on time, and carefully record the growth changes of each cow.

After 8 months of scientific breeding, Horqin shelf cattle reached the standard, check the ear label information, you can enter the next step-production and processing. Advanced production and processing equipment and technology, like an intelligent cook, decompose a whole cow into dichotomy, tetrad, large parts of meat, small parts of meat, and finally form a piece of exquisite vacuum packaged beef products.

Every cow has an ID card to trace the whole process.

In August 2015, Horqin cattle industry officially launched Horqin cattle traceability system. This makes beef from "prairie" to "table" more transparent and safe, which is a landmark initiative in the food safety traceability of China's beef industry.

Horqin cattle traceability system, refers to the use of intelligent production line to collect and organize product data information, through the central data processing software system (Innova) to generate an one-dimensional code or two-dimensional code, marked in the specified location of the product label, users can log on to the website to enter the one-dimensional code or scan the two-dimensional code with mobile phone Wechat, that is, you can know which cow each product comes from, which farm the cattle comes from, and the information of breeding, production and processing.

Generally speaking, Horqin cattle industry has established a huge database, collecting all the relevant data and information of incoming cattle, such as ear label, farm, mouth age, veterinarian, etc., which are related to and integrated into an one-dimensional code or two-dimensional code on the ex-factory product label. People can log on to Horqin traceability website and enter a QR code or open the QR code on the "scan" tag of Wechat to query the information related to the scanned product.

In Horqin farm, each cow will be marked with an ear label, including the cow's age, body weight, entry time, epidemic prevention record, departure time and other information. This is the first information data collection of the traceability system.

At the receiving place of live cattle in Horqin cattle processing Plant, the staff weighed Horqin frame cattle (that is, raw cattle) according to the ear label, received inspection and quarantine and inputted information for the second time. This is the second time of information data collection in the traceability system. When the entry is completed, you can enter the slaughtering process. The corresponding live ear marks of cattle carcasses were collected before and after slaughtering, and this is the third time to collect traceability data.

After slaughtering and previous treatment, the carcass of Horqin cattle was sent to the acid discharge room for acid discharge treatment, and each had one information collection input, that is, the fourth and fifth retrospective information collection and input.

After Marel intelligent bone evisceration assembly line processing, beef segmentation technician, weight, location, customer, segmentation requirements, etc., are automatically collected. This constitutes the sixth collection and input of traceability information. Take out any piece of meat separately, you can restore to the previous link, until the initial live cattle; you can also inquire down to the order needs of each customer, and since then thoroughly through the three major links of breeding, production and sales.

With the upgrading of consumption, products continue to upgrade.

With the upgrading of market consumption, the product structure of Horqin cattle industry continues to transform and upgrade. On the one hand, large pieces of meat are refined and segmented to form different specifications of small quantities of vacuum heat-shrinkable bags, modified atmosphere boxes and other small packaging products. On the other hand, in order to meet the convenient and delicious consumer demand, we continue to develop and launch deep-processed products, and at the same time, we have developed Chinese family conditioning products such as sliced beef, beef fillet and minced beef. Consumers only need a few minutes of simple operation to eat a delicious beef feast. After continuous iterative development, Horqin has formed four major product series, such as fresh frozen meat, deep processing, beef sub-products and leisure meat products.

Horqin cattle Company has 9 sales regions throughout the country, and its products cover more than 3000 supermarkets and more than 400 specialty stores. and in the country has formed a huge sales network of superstores, specialty stores, convenience stores, fresh stores, farmers' markets, restaurants, industrial customers, import and export trade, e-commerce as the main consumer groups. Transform from beef raw material supplier to beef food producer and seller, transform the business model which basically depends on B2B into B2C-based business model, and expand from regional products with national characteristics to the big market of mass leisure.

From planting to breeding, from slaughtering and processing to packaging and transportation, from terminal sales to table food, in this traceable industrial chain, Horqin people adhere to the concept of traceability. It is also the persistence of a piece of high-quality beef from the pasture to the table.