High standards force good rice.

Japan, which produces its own high-end rice, and Singapore, which enjoys a global reputation for food safety, have very picky market access standards. There are 579 rice import testing indicators in Japan, and Singapore requires that 3 heavy metals and 11 pesticide residues be tested on the basis of meeting Chinese standards. Although the threshold is so high, it did not stop Jilin rice from entering these two high-end markets, and it is also exported to more than a dozen overseas countries and regions. Why does Jilin rice smell good? Recently, a reporter from the Economic Daily, along with a delegation from the General Administration of quality Supervision, Inspection and Quarantine, walked into the Jilin City demonstration Zone for the quality and Safety of Export Food and Agricultural products.

Grasping quality in the field

Located in the northeast plain of the world's three major black soil belts and the world golden rice belt at 43 °north latitude, the beautiful Songhua River winds its way. It can be said that rice cultivation in Jilin is in the right place at the right time. But this alone is not enough, the planting method is also critical.

Jilin has long been a household scattered planting, due to the lack of standardized technical guidance, seed selection and pesticide, chemical fertilizer application rate, a sample. In Xiakan Village, Chaluhe Town, Yongji County, Tang Qingqin, a 58-year-old rice grower, returned home to grow rice for 30 years. He said that in the past, in order to increase production, chemical fertilizers were applied to burn seedlings, pesticides were used to get rid of insects, and in order to save manual use of herbicides, the quality of rice was mixed. The rice produced in this way is often returned to foreign countries because of failing to pass the target.

"good rice is produced, not detected." Liu Weihua, director of the office of Jilin Export Food and Agricultural products quality and Safety demonstration Zone, said. How to make scattered farmers grow high-quality rice? Jilin Inspection and Quarantine Bureau signed a cooperation agreement with Jilin Municipal Government to establish a national demonstration zone for the quality and safety of export food and agricultural products, explore the "company + cooperative + peasant household" model, and grasp the quality from the field.

The rice planting base of COFCO Rice Industry (Jilin) Co., Ltd. in midsummer is full of green. In 2014, Cofco Rice Industry selected Xiakan Village as a rice planting base, and Tang Qingqin became a contracted farmer of the company. Unified seed selection, unified planting, unified fertilizing, unified harvesting, unified acquisition, with the "five unified" field management guidance, the quality of Jilin rice has been steadily improved.

"compared with the previous farming, because of the limited use of fertilizers, the yield has been reduced, with a difference of 300 to 400 jin per mu, but because the quality of rice is better, the purchase price is higher, and the income increases instead of decreasing. Now the income of planting one mu of rice can be doubled to more than 3000 yuan. " Now that rice is grown scientifically, Tang Qingqin works harder and harder.

At the same time, Cofco Rice Industry (Jilin) has also earned both fame and wealth. Li Chengjun, general manager of the company, said that the company produces 720 tons of finished products per day, and sales in domestic and international markets continue to grow, with a total export of 54000 tons of rice from 2013 to 2015.

Strict requirements in processing links

If the planting link fundamentally determines the quality of rice, then the production and processing link should ensure that the quality is not out of shape.

Walking into the fully sealed dust-free processing workshop of Cofco Rice Industry (Jilin), the windows are clean and spotless, and in the central control room, several workers keep an eye on the display screen for real-time monitoring. Li Chengjun said: from the selection of high-quality rice producing areas, base planting, rice processing to logistics and transportation, the specific control measures of the COFCO rice industry can be summarized as "selection,"inspection," and "control."

In the Cofco rice industry, it takes 29 processes for a grain of rice to turn into round rice, including six processes for shelling, and finally through a pipeline with a cumulative length of 1 km. "Inspection" is a screening process of removing coarsening and refining, removing impurities and getting the best. "just like a 'beauty pageant', every grain of rice is carefully selected: the length grading process is to separate the rice into long and short grains according to the length classification process; the color sorter 'depends on the color value' and, according to the differences in the optical properties of the rice, the different color particles in the rice are automatically sorted out by photoelectric technology, so as to achieve the effect of removing impurities." Wang Quan, deputy general manager of Cofco Rice (Jilin), explained with a smile.

A single tree does not make a forest. The Jilin Municipal Inspection and Quarantine Bureau actively collects and studies the requirements of technical standards and mandatory norms of trade exporting countries, and carries out training for enterprises in management and technology, such as food hygiene and quality safety, and microbiological testing. establish and improve the organizational guarantee, quality and safety standardization, agrochemical input control and other eight systems, and establish a strict social integrity system. "if all individuals or units engaged in food production or business activities violate the relevant provisions on food safety and produce, process or sell unsafe and substandard food, they will not be allowed to engage in business activities related to the food industry in the food area for life." Liu Weihua said.

High standards give rise to good benefits: the ex-factory price of rice in non-demonstration areas is about 2.6 yuan per jin, and rice in the planting base in the demonstration area can be sold at 3.5 yuan per jin. Since last year, Jilin "photosynthetic 43 °north latitude fragrant rice" has become popular in Singapore market. Jalif, executive director of Zhongxin Jilin Food Zone Development and Management Co., Ltd., said that this year, the first batch of "photosynthetic 43 °north latitude fragrant rice" exported to Singapore is expected to reach 80 tons.

"one bid, two cities" to promote sales

Last year, a piece of Japanese "sky-high price" rice news sparked a heated debate. According to reports, the Japanese rice bought by Chinese tourists at 150 yuan per jin is actually rice grown and exported to Japan by Liaoning Panjin in accordance with Japanese planting patterns, management techniques and operating rules. The lowest retail price of this kind of rice in Panjin is 6 yuan to 15 yuan per jin.

Behind this embarrassing fact is consumers' distrust of the quality of domestic food. In the context of supply-side structural reform, can standards be raised to reshape the market image of domestic products? Jilin (Municipal) entry-exit Inspection and Quarantine Bureau actively collects and studies the most advanced standards, technologies and production concepts at home and abroad to help leading enterprises in the demonstration area to adopt the same set of the most stringent global standards for production. At the same time, raise funds to build a testing center laboratory in the food zone to provide third-party inspection and testing services for enterprises in Jilin's national export food and agricultural product quality and safety demonstration zone and the "Changjitu" development and opening pilot area, saving a lot of time, manpower and testing costs for enterprises, and enhancing the core competitiveness and influence of the demonstration zone.

"many people used to grow their own rice to eat, but now more and more people go to the rice store to buy rice." Dai Jibo, head of the store in Cofco's Jilin High-tech Zone, said that the company, which has been in business for only two years and covers an area of 300square meters, has gradually won the recognition of domestic consumers by virtue of its excellent reputation of rice, with sales of nearly 8 million yuan last year.

Liu Weihua told reporters that rice produced and processed according to international standards has strongly promoted domestic sales. At present, Wanchang rice, Shulan rice and 43 °north latitude fragrant rice in the demonstration area have been sold well in many provinces and cities, such as north, Shanghai, Guangzhou and Shenzhen.

"with the promotion and application of the concept of 'one standard, two markets' in the demonstration zone, the leading enterprises in the demonstration zone have shown a good situation of improving quality awareness, quality control ability, export product prices, foreign trade orders and deep processing capacity." Li Dong Chun, deputy leader of the leading group for the establishment of the demonstration zone and director of the Jilin (Municipal) Inspection and Quarantine Bureau, said.

After years of demonstration, the industrial radiation effect of the demonstration area is also expanding. According to Liu Weihua, around key industries such as organic rice and perilla, projects such as Haiwang Health Product Base, International Logistics Park, and Zhengda pig breeding in the demonstration zone are being actively promoted, with a total investment of 7 billion yuan for 26 new projects, covering green disease-free breeding bases, safe and healthy food processing parks, warehousing and logistics centers, research and development, and personnel training bases.

"by establishing a national demonstration zone for the quality and safety of food and agricultural products for export, Jilin City has not only improved the overall level of the quality and safety of food and agricultural products in the demonstration zone, but also promoted the standardization, industrialization and large-scale development of Jilin characteristic industries." Huang Junsheng, director of the Food Inspection and Supervision Department of Jilin entry-exit Inspection and Quarantine Bureau, said.