Abandoning a master's degree with a high salary, the annual turnover of fish and shrimp farming reaches 30 million.

A master's degree graduate, Liu Xiaolong, once the only master's degree student in the college to publish papers in international journals, did not stay in the university to do scientific research, gave up his position with an annual salary of 300000, and went to Jinwan alone to raise fish and shrimp. "many villagers with no professional background can earn a lot of money while playing mahjong while raising shrimp. My academic school has professional knowledge, and there must be no problem."

Six years have passed in the blink of an eye, having experienced entrepreneurial failure and shrimp pond transfer, and then re-started a business and innovated breeding methods. Liu Xiaolong's company has achieved a set of "seedling, fish medicine, feed, breeding, sales, research and development" in one of the aquatic products enterprises with an annual turnover of 30 million.

He is not only pleased with the economic benefits, but also set up a professional cooperative for farmers and aquaculture, leading 110 farmers to achieve a win-win situation in the market while making a breakthrough in the market.

The original intention of starting a business:

Shrimp farmers secretly make up their mind to start a business.

Liu Xiaolong graduated from the School of Animal Science, South China Agricultural University in 2010. When he was in college, the halo surrounded him. According to his tutor Zhang Yongliang, Liu Xiaolong's paper was published in an international journal and was the only master's degree student published in that journal at that time. Such achievements have brought Liu Xiaolong a lot of opportunities to continue to do scientific research, stay in school as a teacher, and even have a position in a feed company with an annual salary of 300000 yuan.

But in Liu Xiaolong's heart, he hopes to correct the name of the academic school. As early as 2008, when he was doing his master's project, Liu Xiaolong raised shrimp for a year in Nanshui of Zhuhai, Jiangmen Xinhui and other places. During the "gilded period" of shrimp farming from 2000 to 2010, because of the good water quality, shrimp farmers could make a lot of money as long as they put their shrimp seedlings in the pond and raise them while playing mahjong: the cost is only 10, 000 yuan / mu, but the income is 15000 / mu.

However, shrimp farmers do not like college students. "even if college students raise shrimp, they may not raise shrimp better than we do." The shrimp farmer's words made Liu Xiaolong feel strong in his heart, and he wanted to correct the name of the "academic school."

Frustrated experience:

Lose 300000 of his girlfriend's dowry money

Starting a business requires money. At this time, Yang Lin, who was still his girlfriend, took out a dowry of 300000 yuan to support Liu Xiaolong's entrepreneurial dream. With his girlfriend's dowry, Liu Xiaolong raised another 300000 yuan and rented 60 mu of fish ponds in Hongqi Mine to start his dream of getting rich.

With a professional background, Liu Xiaolong is not reconciled to traditional farming methods. He found that compared with the traditional aeration on the water surface, because shrimp likes to move at the bottom of the pond, if it can increase oxygen at the bottom of the pond, the yield is bound to increase significantly. Although the cost of aeration will be increased eight times, Liu Xiaolong chose to believe in the technology and revamped the oxygenation equipment at the bottom of the pond.

As expected, the production of shrimp did increase significantly, which made Liu Xiaolong quite happy. But the good times didn't last long. One muggy day, Liu Xiaolong turned on the aeration equipment in six shrimp ponds at the same time. Unexpectedly, early the next morning, Liu Xiaolong got up and came to the shrimp pond, only to see a "tragedy": due to the overload of electricity, the aerator tripped in the middle of the night, and all the shrimp in the six ponds died. Looking at the pond full of dead shrimp, Liu Xiaolong knew that his first business had failed.

Twists and turns:

New partner joins innovative breeding mode

After losing 600000 yuan, Liu Xiaolong also began to back down. However, a dramatic scene happened, and some people took a fancy to Liu Xiaolong's professional background and his willingness to try. At this time, Lu Xiting, a well-known aquaculture expert in Jinwan, found Liu Xiaolong with 1.5 million in cash. He was willing to invest 50% with Liu Xiaolong to set up Zhuhai Hailu Aquaculture Co., Ltd.

This time, Liu Xiaolong still chooses to believe in technology. At that time, due to the deterioration of water quality, the yield per mu of shrimp farming has been greatly reduced, and many farmers have lost money. Many farmers mix grass carp and shrimp together, which can create more economic value. But Liu Xiaolong is not interested in grass carp, but the popular yellowfin bream on the market.

"Big fish eat small fish, small fish eat shrimp." there is a precedent for mixed culture of grass carp and shrimp, but if yellowfin bream is mixed with shrimp, the shrimp will certainly be eaten up. Many shrimp farmers admonish Liu Xiaolong. But Liu Xiaolong didn't believe it. For a month, Liu Xiaolong mixed shrimp with yellowfin bream. He soon discovered that the mouth of the yellowfin bream is so small that as long as the shrimp seedlings are raised to 5 to 6 centimeters and then put into the pond, the risk of eating up the shrimp larvae will be avoided. Moreover, the yellowfin bream is in the middle and upper layer of the water surface and the shrimp is in the bottom layer. Mixed culture can not only make rational use of the space, but also engulf the diseased shrimp in time, which plays a role in disease prevention and control.

Scale up:

The company's transformation and the development of the whole industry chain

Innovative breeding model, so that Liu Xiaolong's company in a year later earned the first bucket of gold-more than 2 million yuan. Soon, the company whose career is on the track has gradually expanded the area of the breeding farm and increased the breed. Golden drum fish, sea bass and four major domestic fish have become new favorites, and the scale of breeding has also been further expanded.

"in 2014, we encountered a bottleneck in our career, and it was also a decisive date." Liu Xiaolong said that during that time, the company's six shareholders had been discussing whether to continue to repeat the previous breeding model and expand the scale, or to develop the whole industry chain in the fields of breeding, feed, breeding, sales, research and development. The team quickly decided that since it is a start-up with a professional background, simple replication can not give full play to professional advantages, and the development of the whole industry chain is the right way.

Since it is a whole industry chain, the breeding links that are technologically mature can be sold to farmers, develop agricultural cooperatives and get rich together. In 2014, with the promotion of the Marine Fisheries and Water Bureau of Jinwan District, Hailu Company took the lead in establishing a professional aquaculture cooperative in Jinwan District of Zhuhai City, popularizing the model of yellowfin bream mixed culture of Penaeus vannamei. Seeing that Liu Xiaolong made a profit through technology, 110 farmers joined the cooperative one after another.

Achieve a win-win situation:

Generate their own income and lead farmers to become rich

With the establishment of the cooperative, Liu Xiaolong's company has been transformed from a former farmer into a supplier of seedlings and feed, and a buyer and seller of fish and shrimp. In the upper reaches of the industrial chain, the company provides seedlings of high-quality varieties and feed at preferential prices; in the process of breeding, it provides technical guidance to farmers to increase output; in the lower reaches of the industrial chain, a stable acquisition channel is formed, which solves the worries of farmers' sales.

A very simple example, not counting the help of technology, sales and other links, only feed concessions, Liu Xiaolong's company makes a profit of 5000 yuan a year for each member farmer. While farmers became rich, Liu Xiaolong's company also got rich returns. After the development of the whole industry chain of "breeding, fish medicine, feed, breeding, sales, research and development", the company's annual turnover reached 30 million.

"to achieve a win-win situation while my own company wins profits, self-interest can also be altruistic, which gives me a great sense of achievement in starting a business." Liu Xiaolong said that relying on professional technology to do agriculture, his team is not satisfied with the traditional peasant-style "breadwinner". He wants an entrepreneurial team with a broader vision and stronger expertise.

Future plans:

Build chain stores and expand the field of deep processing

Today, Liu Xiaolong's company is getting deeper and deeper in the direction of the whole industry chain. At the sales terminal, Hailu invested fully in building the brand "No. 10 Fish Village" and plans to open five live fish stores throughout the city this year to launch live aquatic products that are "caught and sold on the same day" directly for the local market. At the same time, the company is developing fish balls, canned fish and other products.